{"id":4508,"date":"2024-12-04T00:00:00","date_gmt":"2024-12-04T00:00:00","guid":{"rendered":"https:\/\/develop-blog-edubirdie-com.dev.prokit.me\/blog\/gen-z-black-friday-shopping-habits\/"},"modified":"2025-12-03T13:25:20","modified_gmt":"2025-12-03T13:25:20","slug":"gen-z-black-friday-shopping-habits","status":"publish","type":"post","link":"https:\/\/edubirdie.com\/blog\/gen-z-black-friday-shopping-habits","title":{"rendered":"Add to cart: Gen Z\u2019s Black Friday spending habits"},"content":{"rendered":"<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/s3.amazonaws.com\/blog.site\/images\/black%20friday%20Cover%20_%201_1733322083.png\" alt=\"gen z black friday\" \/><\/p>\n<p style=\"text-align: justify;\">With the promise of deep discounts and limited-time offers, Black Friday has become a hallmark of modern shopping culture\u2014and no generation loves a good deal more than Gen Z.<\/p>\n<p style=\"text-align: justify;\">Having held off making purchases and browsed countless stores searching for the cheapest price and the best value, Gen Zers are more likely to spend on Black Friday than <a href=\"https:\/\/www.statista.com\/chart\/33580\/respondents-planning-to-shop-on-black-friday-cyber-monday-by-generation\/\" rel=\"nofollow\">any other generation<\/a>.<\/p>\n<p style=\"text-align: justify;\">Team <a href=\"https:\/\/edubirdie.com\/\">EduBirdie<\/a> surveyed 2000 Gen Zers on their Black Friday spending and its impact on their finances. The results show that while young consumers love to shop, the busiest shopping day of the year leaves many counting the costs in the months following.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Scroll_swipe_spend_Gen_Zs_Black_Friday_shopping_habits\"><\/span>Scroll, swipe, spend: Gen Z\u2019s Black Friday shopping habits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/s3.amazonaws.com\/blog.site\/images\/black%20friday%201_2_1733321689.png\" alt=\"84% of genz made purchases this black friday\" \/><\/p>\n<p style=\"text-align: justify;\">Trendy fashion, wellness boosters, and the latest tech\u2014Gen Zers love to shop, especially when there\u2019s a bargain to be had. Black Friday offers the perfect opportunity for young shoppers to pick up the products on their wishlist at a discounted price, and they took full advantage this year, with 84% having made a purchase.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/s3.amazonaws.com\/blog.site\/images\/black%20friday%202_1733321690.png\" alt=\"53% of gen z spent more than half their monthly income on black friday\" \/><\/p>\n<p style=\"text-align: justify;\">But with so many good deals, it can be easy to overindulge in the Black Friday sales. While 47% keep their spending under control, 53% spend more than half of their monthly income during the biggest shopping day of the year.<\/p>\n<p style=\"text-align: justify;\">Some 35% spend up to a month\u2019s salary, 14% stretch their budgets to two month\u2019s income, and 4% splurge even more than that\u2014putting many young Black Friday shoppers in the red.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/s3.amazonaws.com\/blog.site\/images\/black%20friday%204_1733321691.png\" alt=\"27% of gen z borrowed money for black friday\" \/><\/p>\n<p style=\"text-align: justify;\">Spending sprees are fine if you have enough disposable income to cover your purchases, which was the case for 73% of Gen Z shoppers this year. However, 27% chose to fund their Black Friday splurge using credit cards, loans, or borrowing money\u2014adding the high-interest payments that typically come with taking on debt to their bill.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Black_Friday_hangover_The_consequences_of_overspending\"><\/span>The Black Friday hangover: The consequences of overspending<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/s3.amazonaws.com\/blog.site\/images\/black%20friday%203_1733321690.png\" alt=\"1 in 7 gen z regret their spending\" \/><\/p>\n<p style=\"text-align: justify;\">Black Friday shopping fills our brains with dopamine, endorphins, and serotonin\u2014happy chemicals that make us feel good. Some 87% of Gen Zers are pleased with their purchases, and these feelings remain long after Black Friday. However, for 13%, the rush of shopping is soon replaced by buyer\u2019s remorse. Some 9% of Gen Z shoppers report feeling regret, while 4% experience depression due to overspending.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/s3.amazonaws.com\/blog.site\/images\/black%20friday%205_1733321691.png\" alt=\"26% of gen z cut on essentials due to overspending\" \/><\/p>\n<p style=\"text-align: justify;\">Some 56% of Gen Z Black Friday shoppers will be back in the green once December\u2019s paycheck hits their bank account. However, for others, their overspending will have serious financial repercussions. Some 11% are already considering taking out <em>another<\/em> loan to stay afloat, while 26% admit they will have to cut back on essentials, such as groceries and healthcare, to account for the costs.<\/p>\n<p style=\"text-align: justify;\">A little retail therapy\u2014shown to lift our spirits and provide a sense of personal control\u2014can do us a world of good. However, there\u2019s a fine line between indulgence and overspending. The instant gratification that checking out provides may feel like money well spent, but is it worth months of financial strain?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the promise of deep discounts and limited-time offers, Black Friday has become a hallmark of modern shopping culture\u2014and no generation loves a good deal more than Gen Z. Having held off making purchases and browsed countless stores searching for the cheapest price and the best value, Gen Zers are more likely to spend on [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"entity":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gen Z&#039;s Black Friday Spending Habits - EduBirdie.com<\/title>\n<meta name=\"description\" content=\"Discover the latest trends in Gen Z&#039;s Black Friday shopping behavior. From online purchases to sustainable choices, learn how this generation is reshaping the holiday shopping season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edubirdie.com\/blog\/gen-z-black-friday-shopping-habits\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z&#039;s Black Friday Spending Habits - EduBirdie.com\" \/>\n<meta property=\"og:description\" content=\"Discover the latest trends in Gen Z&#039;s Black Friday shopping behavior. From online purchases to sustainable choices, learn how this generation is reshaping the holiday shopping season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edubirdie.com\/blog\/gen-z-black-friday-shopping-habits\" \/>\n<meta property=\"og:site_name\" content=\"Edubirdie Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-04T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T13:25:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/blog.site\/images\/black%20friday%20Cover%20_%201_1733322083.png\" \/>\n<meta name=\"author\" content=\"David Robbins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Robbins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/edubirdie.com\/blog\/gen-z-black-friday-shopping-habits\",\"url\":\"https:\/\/edubirdie.com\/blog\/gen-z-black-friday-shopping-habits\",\"name\":\"Gen Z's Black Friday Spending Habits - EduBirdie.com\",\"isPartOf\":{\"@id\":\"https:\/\/edubirdie.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/edubirdie.com\/blog\/gen-z-black-friday-shopping-habits#primaryimage\"},\"image\":{\"@id\":\"https:\/\/edubirdie.com\/blog\/gen-z-black-friday-shopping-habits#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s3.amazonaws.com\/blog.site\/images\/black%20friday%20Cover%20_%201_1733322083.png\",\"dateModified\":\"2025-12-03T13:25:20+00:00\",\"author\":{\"@id\":\"https:\/\/edubirdie.com\/blog\/#\/schema\/person\/b536a1ade438bc4fa90d1ac07582134a\"},\"description\":\"Discover the latest trends in Gen Z's Black Friday shopping behavior. 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