![\"Gen](\"https:\/\/s3.amazonaws.com\/blog.site\/files\/Cover%20_%201_1738162105.png\")
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Key insights:<\/strong><\/span><\/p>\n With the nation divided by politics, one thing has kept Gen Z united: TikTok. From staying informed on current affairs to picking up new skills, socializing with friends, and making new ones, the video-sharing app has been an integral part of the young generation\u2019s lives since 2019.<\/p>\n However, with new legislation set to ban TikTok in the United States and the app having already \u2018gone dark\u2019 for a day, Gen Z might soon have to find somewhere new to hang out.<\/p>\n Ahead of the impending ban, Edubirdie surveyed 2000 Gen Z Americans on how it would impact their lives. The results show that while disappointed, young people aren\u2019t all that dependent on TikTok\u2014which is great news for its social media rivals.<\/p>\n While the TikTok ban reason\u2014concerns over data harvesting and the potential of political interference\u2014seems like a good one, incoming president Donald Trump issued a 75-day extension within days of the China-based platform suspending services in the US market.<\/p>\n This sudden reversal has given Gen Z hope. Just 16% believe the Government will go ahead with a permanent ban, while 33% remain confident that TikTok will continue on.<\/p>\n Whether ByteDance agrees to sell or the Trump administration banishes the bill, not all of its users are eager to see the video-sharing app survive. Having had a taste of life without it, 16% are in support of seeing TikTok banned in the US permanently, while 19% remain open to the idea.<\/p>\n With the average Gen Zer dedicating over an hour a day to scrolling through TikTok, its removal is bound to stir some strong emotions. However, for the laid-back generation, the end of their favorite app wouldn\u2019t be the end of the world.<\/p>\n While 48% of users expressed disappointment when the app recently went dark, just 7% reported feeling desperate. In fact, young people were twice as likely to feel relief (15%), appreciating a break from the addictive algorithm.\u00a0<\/p>\n For many young people, TikTok is more than a platform for following influencers and watching viral content\u2014it\u2019s a space for connection, with 27% stressing that a ban would block them from their community.<\/p>\n TikTok\u2019s population of students would also feel the loss, with 32% of users admitting they would lose a valuable source of information.<\/p>\n Creators, too, would suffer, with 33% reporting they would lose access to their creative outlet and 7% noting it would directly impact their income.<\/p>\n But for many? It\u2019s no biggie\u201441% of users say a TikTok ban wouldn\u2019t significantly impact their lives.<\/p>\n Should President Trump press ahead with the TikTok ban, 2025 could be a big year for many of its closest competitors. Even the temporary pause in service sparked a significant surge in usage for rival Chinese social network Rednote.<\/p>\n But it\u2019s Instagram and YouTube that stand to benefit most, with 38% and 23% of Gen Zers stating they would move to these platforms if TikTok were to go dark.<\/p>\n TikTok\u2019s future in the US hangs in the balance, but regardless of the outcome, it\u2019s unlikely to get in the way of Gen Z\u2019s desire to scroll, share, and socialize.<\/p>\n","protected":false},"excerpt":{"rendered":" Key insights: 48% of Gen Zers felt disappointed when TikTok went dark. However, 15% were relieved to take a break from scrolling. 16% of Gen Zers support permanently banning the app, with 19% open to the idea. While 27% say a ban would take away their community and 33% would lose their creative outlet, 41% […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"entity":[],"acf":[],"yoast_head":"\n\n
<\/span>Scrolling to a halt: How does Gen Z feel about the TikTok ban?<\/span><\/h2>\n
![\"How](\"https:\/\/s3.amazonaws.com\/blog.site\/files\/2_1738162090.png\")
<\/p>\n![\"Gen](\"https:\/\/s3.amazonaws.com\/blog.site\/files\/3_1738162090.png\")
<\/p>\n<\/span>404 TikTok not found: The impact on Gen Z\u2019s wellbeing<\/span><\/h2>\n
![\"Impact](\"https:\/\/s3.amazonaws.com\/blog.site\/files\/1_1738162089.png\")
<\/p>\n![\"How](\"https:\/\/s3.amazonaws.com\/blog.site\/files\/4_1738162091.png\")
<\/p>\n<\/span>No TikTok, now what: What would Gen Z do without TikTok?<\/span><\/h2>\n
![\"What](\"https:\/\/s3.amazonaws.com\/blog.site\/files\/5_1738162091.png\")
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