{"id":6796,"date":"2025-11-13T15:24:15","date_gmt":"2025-11-13T15:24:15","guid":{"rendered":"https:\/\/edubirdie.com\/blog\/?p=6796"},"modified":"2026-02-27T12:07:04","modified_gmt":"2026-02-27T12:07:04","slug":"gen-z-holiday-spending","status":"publish","type":"post","link":"https:\/\/edubirdie.com\/blog\/gen-z-holiday-spending","title":{"rendered":"Gen Z\u2019s Holiday Spending Habits: Shop the Deals or Pay the Bills?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6817\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/Cover-2.png\" alt=\"Gen Z\u2019s Holiday Spending Habits\" width=\"1200\" height=\"662\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/Cover-2.png 1200w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/Cover-2-300x166.png 300w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/Cover-2-1024x565.png 1024w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/Cover-2-768x424.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<blockquote style=\"color: #303a4e;\"><p><strong>Key takeaways:<\/strong><\/p>\n<ul>\n<li>For Gen Z, Black Friday is a big occasion, with <strong>13%<\/strong> spending months preparing and <strong>26%<\/strong> spending at least half their monthly salary during the annual sales.<\/li>\n<li>Likewise, <strong>31%<\/strong> will spend over <strong>$300<\/strong> on gifts this holiday season, with <strong>33%<\/strong> dipping into their savings, <strong>35%<\/strong> skipping social gatherings, and <strong>36%<\/strong> missing bill payments to cover the costs.<\/li>\n<li>But Gen Zers expect something in return, and the price tag matters, with <strong>57%<\/strong> checking the value of the gifts they receive, and <strong>46%<\/strong> admitting they keep track of gift balance at least sometimes.<\/li>\n<li>What do young people want most this festive season? Gen Z\u2019s trending gifts include having their bills paid (<strong>49%<\/strong>), a trip away (<strong>24%<\/strong>), or a cash bonus (<strong>78%<\/strong>).<\/li>\n<\/ul>\n<\/blockquote>\n<p>Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas\u2026 There\u2019s no shortage of holidays coming up. It\u2019s the season of giving, and therefore the season of spending.<\/p>\n<p>But with costs rising and budgets stretched, will Gen Z still be reaching into their pockets this year?<\/p>\n<p>EduBirdie surveyed 2,000 Gen Zers on their Black Friday plans, festive budgets, and holiday shopping trends.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buy_Now_Cry_Later_Gen_Zs_Plans_for_Black_Friday_2025\"><\/span><strong>Buy Now, Cry Later: Gen Z\u2019s Plans for Black Friday 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6811\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/15.png\" alt=\"\" width=\"760\" height=\"380\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/15.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/15-300x150.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Many Gen Zers have been counting down the days\u2026 but not to Thanksgiving or Christmas. <a href=\"https:\/\/edubirdie.com\/blog\/gen-z-take-on-the-tiktok-ban\">Gen Z in the TikTok<\/a> era is turning Black Friday into a highly online event\u2014tracked with price alerts, spreadsheets, and shopping apps. Instead, 13% admit they\u2019ve spent months preparing their spreadsheets and setting up price alerts in preparation for Black Friday.<\/p>\n<p>While most manage to keep their spending in check, only buying necessities (47%) or shopping as normal (28%), 12% confess that FOMO gets the best of them, enticing them to snap up deals whether they need them or not.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6810\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/14.png\" alt=\"\" width=\"760\" height=\"450\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/14.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/14-300x178.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>While 57% are limiting themselves to a few small Black Friday gifts, not all are holding back. Some 18% say they will spend half their monthly salary, while 8% have set aside a month\u2019s worth of income or more.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6812\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/16.png\" alt=\"\" width=\"760\" height=\"471\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/16.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/16-300x186.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Some 46% insist they\u2019ve set a spending limit. But setting a budget is one thing; sticking to it is another. Each year, holiday shopping data shows that we tend to go overboard when prices start to drop.<\/p>\n<p>To keep temptation in check, 16% say they empty their bank accounts, 7% delete shopping apps, and 6% surrender their smartphones. And for good reason. Black Friday and Cyber Monday are only the beginning of the spending season.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tis_the_Season_to_Overspend_Gen_Zs_Holiday_Shopping_Habits\"><\/span>Tis the Season to Overspend: Gen Z\u2019s Holiday Shopping Habits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6800\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/4.png\" alt=\"\" width=\"760\" height=\"556\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/4.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/4-300x219.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>The cost of living may be making many rethink their non-essential spending, but gifts are one expense Gen Z isn\u2019t willing to cut back on.<\/p>\n<p>When it comes to giving gifts, over $100 is the norm for Gen Z, while 31% intend to spend over $300, and 12% have set aside more than $500 for Christmas gifts in 2025.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6806\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/10.png\" alt=\"\" width=\"760\" height=\"380\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/10.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/10-300x150.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>What drives Gen Z to overspend during the holiday season? Unwilling to play Scrooge, 34% admit they\u2019ve overspent on gifts to make a good impression.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Festive_Finances_Covering_the_Cost_of_the_Holidays\"><\/span>Festive Finances: Covering the Cost of the Holidays<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6799\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/3.png\" alt=\"\" width=\"760\" height=\"380\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/3.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/3-300x150.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>That isn\u2019t Santa\u2019s sleigh bells you can hear. It\u2019s the jingling of loose change in Gen Z\u2019s pockets as they head to the stores. Determined to treat their loved ones this festive season, 33% admit they\u2019ll dip into their savings, 18% plan to charge it to a credit card, and 5% intend to borrow to make ends meet.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6802\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/6.png\" alt=\"\" width=\"760\" height=\"380\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/6.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/6-300x150.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>The holidays are for spending time with loved ones, but the pressure to gift can get in the way. This year, 35% of Gen Zers admit they\u2019ll skip social gatherings, with the financial strain having sapped their Christmas spirit. Our <a href=\"https:\/\/edubirdie.com\/blog\/christmas-moodcatcher\">Christmas Moodcatcher report<\/a> explores how these financial pressures are reshaping festive emotions among students.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6813\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/17.png\" alt=\"\" width=\"760\" height=\"453\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/17.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/17-300x179.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>However, some will go to extreme lengths to join in the festivities, with 36% admitting they\u2019ve missed bill payments to splurge during the holidays.<\/p>\n<p>But debt isn\u2019t just for Christmas, and your creditors are unlikely to share your festive spirit.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6801\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/5.png\" alt=\"\" width=\"760\" height=\"441\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/5.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/5-300x174.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>If funds are tight, there\u2019s always regifting \u2013 something 52% of Gen Zers admit to. Let\u2019s be real: we all have a collection of ugly sweaters, questionable fragrances, and random gadgets we haven\u2019t looked at since unwrapping them. These money moves are some of the <a href=\"https:\/\/edubirdie.com\/blog\/gen-z-trends-to-watch\">Gen Z trends to watch<\/a> as we shift from how they fund the holidays to what they actually want.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gen_Zs_Festive_Wishlist_What_Do_Young_People_Really_Want\"><\/span>Gen Z\u2019s Festive Wishlist: What Do Young People <em>Really<\/em> Want?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6797\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/1.png\" alt=\"\" width=\"760\" height=\"606\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/1.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/1-300x239.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Santa doesn\u2019t always slay. Some 65% of Gen Zers have received a gift that didn\u2019t match their vibe. That vibe-first mindset also reflects <a href=\"https:\/\/edubirdie.com\/blog\/how-gen-z-uses-astrology-daily\">astrology\u2019s growing influence among Gen Z<\/a>, with many leaning on signs and \u2018energy\u2019 to guide what feels like the right gift.<\/p>\n<p>If you\u2019re looking for holiday gift ideas for Gen Z, you should definitely avoid socks (33%), books (21%), and subscriptions (13%).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6798\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/2.png\" alt=\"\" width=\"760\" height=\"541\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/2.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/2-300x214.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>If you really want to stamp a hallmark on their holidays, here are the most popular gifts among Gen Z: 49% say having their bills covered for a month would make them happiest and 24% want to take a trip. But if that\u2019s out of your budget, 12% would appreciate a gadget, jewelry, or designer gift.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6804\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/8.png\" alt=\"\" width=\"760\" height=\"405\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/8.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/8-300x160.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>And if you get it wrong? You might find yourself standing alone under the mistletoe, with 16% of Gen Zers admitting they would break up with a partner if they received a cheap or bad gift.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Secret_Santa_or_Secret_Scrooge_Gen_Z_on_Workplace_Gifts\"><\/span>Secret Santa or Secret Scrooge? Gen Z on Workplace Gifts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6807\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/11.png\" alt=\"\" width=\"760\" height=\"380\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/11.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/11-300x150.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>With 64% of Gen Zers exchanging gifts at work, Secret Santa is alive and well \u2013 but 8% admit they hate the tradition, and 30% are only willing to spend on colleagues they actually like.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6808\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/12.png\" alt=\"\" width=\"760\" height=\"380\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/12.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/12-300x150.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Giving workplace gifts? Ehh. Getting them? Yes, please. Some 70% of Gen Zers insist they appreciate holiday gifts from their employer, but 16% would much prefer cash \u2013 and skip the wrapping.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6809\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/13.png\" alt=\"\" width=\"760\" height=\"520\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/13.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/13-300x205.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Bosses, if you\u2019re busy searching online for popular Christmas gifts this year, we\u2019ve got you. What Gen Z really wants under the office tree is a cash bonus (78%) and a few extra days of paid vacation (56%).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cash_Over_Care_Is_It_the_Thought_That_Counts\"><\/span>Cash Over Care: Is It the Thought That Counts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6803\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/7.png\" alt=\"\" width=\"760\" height=\"380\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/7.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/7-300x150.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>It\u2019s the thought that counts, but Gen Z can\u2019t hide its curiosity: 57% admit they look up the value of the gifts they receive, with 18% always checking just how much Santa splurged.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6805\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/9.png\" alt=\"\" width=\"760\" height=\"377\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/9.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/9-300x149.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Gift-giving is about treating others and showing we care\u2026 but it\u2019s also nice to break even. Some 46% of Gen Zers admit they keep score on the monetary value of gifts, ensuring their kindness isn\u2019t leaving them too far in the red.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6814\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/18.png\" alt=\"\" width=\"760\" height=\"488\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/18.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/11\/18-300x193.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Who can Gen Z rely on for a high-value gift? Some 38% say it&#8217;s their partner and 37% from family, while 18% avoid disappointment by treating themselves.<\/p>\n<p>All in all, Gen Z is a generous bunch. They like to give, treating themselves and their loved ones, even when their bank balance is running low. But they also like to get, and they know exactly what they want: cash to live, time to enjoy, and experiences to remember.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key takeaways: For Gen Z, Black Friday is a big occasion, with 13% spending months preparing and 26% spending at least half their monthly salary during the annual sales. Likewise, 31% will spend over $300 on gifts this holiday season, with 33% dipping into their savings, 35% skipping social gatherings, and 36% missing bill payments [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"entity":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inside Gen Z\u2019s Holiday Spending Habits: Deals, Debt, &amp; Decisions<\/title>\n<meta name=\"description\" content=\"EduBirdie survey on Gen Z\u2019s Holiday Spending Habits and Black Friday plans. Discover how rising costs shape their shopping, saving, and gifting choices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edubirdie.com\/blog\/gen-z-holiday-spending\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside Gen Z\u2019s Holiday Spending Habits: Deals, Debt, &amp; Decisions\" \/>\n<meta property=\"og:description\" content=\"EduBirdie survey on Gen Z\u2019s Holiday Spending Habits and Black Friday plans. 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