{"id":6910,"date":"2025-12-04T16:44:56","date_gmt":"2025-12-04T16:44:56","guid":{"rendered":"https:\/\/edubirdie.com\/blog\/?p=6910"},"modified":"2025-12-04T16:49:42","modified_gmt":"2025-12-04T16:49:42","slug":"do-zodiac-signs-matter-to-gen-z","status":"publish","type":"post","link":"https:\/\/edubirdie.com\/blog\/do-zodiac-signs-matter-to-gen-z","title":{"rendered":"Generation Zodiac: Do Zodiac Signs Matter to Gen Z"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6912\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/Cover.png\" alt=\"Do zodiac signs matter to Gen Z\" width=\"760\" height=\"380\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/Cover.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/Cover-300x150.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<blockquote style=\"color: #303a4e;\"><p><strong>Key takeaways:<\/strong><\/p>\n<ul>\n<li><strong>75%<\/strong> of Gen Z men believe planetary movements can influence their lives, compared to <strong>69%<\/strong> of Gen Z women.<\/li>\n<li><strong>27%<\/strong> of Gen Z men let astrology guide their career choices, while <strong>22%<\/strong> use it when making major financial decisions, compared to <strong>15%<\/strong> of Gen Z women.<\/li>\n<li>Likewise, <strong>78%<\/strong> of Gen Z women and <strong>71%<\/strong> of Gen Z men check their dates\u2019 zodiac signs, with <strong>23%<\/strong> and <strong>31%<\/strong> unwilling to date someone deemed incompatible by astrology.<\/li>\n<li>While <strong>17%<\/strong> of Gen Z men and <strong>5%<\/strong> of Gen Z women say following astrology has caused them trouble, the vast majority find it beneficial, with <strong>65%<\/strong> claiming following the stars has reduced their anxiety and boosted their confidence.<\/li>\n<\/ul>\n<\/blockquote>\n<p>Astrology has been dismissed as make-believe for much of modern history, confined to niche magazines, hidden between the crosswords and classifieds.<\/p>\n<p>But the stars are making a comeback. Rather than turning to friends, family, or TikTok for guidance, young people believe in zodiac signs instead. They\u2019re putting their money in Mercury\u2019s hands and leaving Jupiter in charge of their job search.<\/p>\n<p>EduBirdie surveyed <strong>2000 Gen Zers<\/strong> to understand how many young Americans believe in astrology. The results show that for a growing number of people, horoscopes aren\u2019t just for entertainment, and planets aren\u2019t just big rocks floating through space \u2013 they\u2019re celestial forces steering everything from our love lives to our career choices.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Shift_in_the_Stars_Who_Believes_in_Astrology\"><\/span>A Shift in the Stars: Who Believes in Astrology?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6915\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/1.png\" alt=\"\" width=\"760\" height=\"407\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/1.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/1-300x161.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Historically, belief in astrology has been labeled as a \u2018girl thing\u2019. But when has Gen Z ever followed the crowd, especially when it comes to long-outdated norms? Charting their own course, <strong>75%<\/strong> of Gen Z men now say they believe in astrology, compared to <strong>69%<\/strong> of Gen Z women.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6916\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/2.png\" alt=\"Data on who reads horoscopes more often\" width=\"760\" height=\"438\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/2.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/2-300x173.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>And we\u2019re not talking about a casual belief in the universe\u2019s signals. Among those respondents who embrace astrology, <strong>53%<\/strong> of Gen Z men and <strong>46%<\/strong> of Gen Z women check their horoscopes at least once a week, with <strong>19%<\/strong> and <strong>20%<\/strong> consulting the cosmos daily.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6917\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/11.png\" alt=\"Men vs women who are less embarrassed about believing in astrology\" width=\"760\" height=\"549\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/11.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/11-300x217.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Skeptics have long dismissed astrology \u2013 ridiculed it, even \u2013 pushing believers to keep their beliefs close to their chest. But for Gen Z, astrology is realigning, with more young men embracing it and bringing cosmic confidence with them.<\/p>\n<p>Just <strong>25%<\/strong> of men admit they\u2019ve felt embarrassed by their belief in astrology, compared to <strong>31%<\/strong> of women.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Planetary_Life_Plans_The_Major_Decisions_Gen_Z_is_Leaving_to_Astrology\"><\/span>Planetary Life Plans: The Major Decisions Gen Z is Leaving to Astrology<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6918\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/3.png\" alt=\"Statistics on what percentage of Gen Z men let astrology influence their career choices\" width=\"760\" height=\"517\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/3.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/3-300x204.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Gen Zers aren\u2019t just using planetary movements to pick their outfits or make social plans. They\u2019re letting the stars chart their life course \u2013 even the important parts.<\/p>\n<p>Some <strong>27%<\/strong> of Gen Z men and <strong>16%<\/strong> of Gen Z women say they let the universe choose their career path, while <strong>22%<\/strong> of men and <strong>15%<\/strong> of women admit they\u2019ve left astrology in charge of major financial decisions.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6919\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/5.png\" alt=\"Stats on the percentage of Gen Z men who say astrology helped them understand what they want to do\" width=\"760\" height=\"523\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/5.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/5-300x206.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Why do people believe in astrology? In many cases, letting the stars call the shots seems to work.<\/p>\n<p>Some <strong>44%<\/strong> of Gen Z men say astrology helped them figure out what they truly want to do in life, while <strong>36%<\/strong> of women say it showed them their strengths and weaknesses.<\/p>\n<p>Likewise, <strong>20%<\/strong> of men and <strong>16%<\/strong> of women credit the stars with landing them their dream job, while <strong>20%<\/strong> and <strong>14%<\/strong> say the cosmos gave them the push they needed to quit a role they hated.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6920\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/10.png\" alt=\"How many Gen Z men and women admit total dependence on astrology\" width=\"760\" height=\"387\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/10.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/10-300x153.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>But sometimes the planets pull a little too hard: <strong>49%<\/strong> of Gen Z men and <strong>46%<\/strong> of Gen Z women admit they&#8217;re overly dependent on astrology, with <strong>7%<\/strong> and <strong>14%<\/strong> struggling to make a single decision without first consulting the universe.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cosmic_Chemistry_Is_Gen_Z_Following_the_Stars_to_Find_Love\"><\/span>Cosmic Chemistry: Is Gen Z Following the Stars to Find Love?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6921\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/6.png\" alt=\"Stats on how many women check their date\u2019s zodiac sign\" width=\"760\" height=\"517\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/6.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/6-300x204.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>When it comes to Gen Z dating, good chemistry isn\u2019t enough. For sparks to fly, the cosmos has to swipe right too \u2013 <strong>78%<\/strong> of Gen Z women and <strong>71%<\/strong> of men check their dates\u2019 zodiac signs for compatibility.<\/p>\n<p><strong>Astrology\u2019s verdict:<\/strong> If the elements align, you\u2019re a perfect match. Geminis and Libras might make a power couple, but for Pisces and Leo? Heartbreak is written in the stars.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6922\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/7.png\" alt=\"Percentage of Gen Z men who admit they won\u2019t date someone with incompatible zodiac signs\" width=\"760\" height=\"517\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/7.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/7-300x204.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>All other signals might scream \u201c<em>they\u2019re the one<\/em>\u201d, but if astrology disapproves? Some <strong>31%<\/strong> of Gen Z men and <strong>23%<\/strong> of Gen Z women admit they won\u2019t date someone if their zodiac signs don\u2019t align.<\/p>\n<p>No matter how strong the chemistry, celestial approval is always a dealbreaker.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6923\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/8.png\" alt=\"How many Gen Z guys have been dumped because of zodiac signs\" width=\"760\" height=\"540\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/8.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/8-300x213.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Some choose to ignore Venus\u2019 advice and listen to their heart instead. However, there\u2019s a high chance the planet of love will pull them apart eventually \u2013 <strong>36%<\/strong> of Gen Z men and <strong>23%<\/strong> of women say astrological incompatibility has ended a previous relationship.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cosmic_Wins_and_Celestial_Woes_Does_Astrology_Help_or_Hinder_Gen_Z\"><\/span>Cosmic Wins and Celestial Woes: Does Astrology Help or Hinder Gen Z?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6924\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/4-1.png\" alt=\"How many Gen Z men and women got into trouble because of astrology-based choices\" width=\"760\" height=\"547\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/4-1.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/4-1-300x216.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>From Mercury retrograde to full moons, the planets aren\u2019t always on our side. Some <strong>17%<\/strong> of Gen Z men admit they\u2019ve made bad choices by following astrology. Women, on the other hand, are far better at dodging cosmic curveballs, with just <strong>5%<\/strong> stating that following the stars has caused them trouble.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6925\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/12.png\" alt=\"Stats on how many Gen Zers say astrology has helped reduce their anxiety and boost confidence\" width=\"760\" height=\"571\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/12.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/12-300x225.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Astrology may lack scientific evidence, but its mental health benefits are clear as day: <strong>65%<\/strong> of Gen Zers say leaning on the stars has helped to reduce their anxiety and boost their confidence.<\/p>\n<p>It makes perfect sense, really. If the universe has already decided your fate, there\u2019s no reason to worry over what-ifs.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6926\" src=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/9.png\" alt=\"Stats on how many Gen Z men say astrology can replace therapy\" width=\"760\" height=\"543\" srcset=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/9.png 760w, https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/9-300x214.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>For <strong>39%<\/strong> of Gen Z men and <strong>23%<\/strong> of Gen Z women, the benefits are encouraging enough that they see astrology as an effective alternative to therapy. And that\u2019s not as far-fetched as it sounds. Much like therapy, astrology encourages introspection, helping people make sense of their feelings, process their emotions, and address their issues.<\/p>\n<p>Astrology is no longer just a quirky hobby best kept hidden. Seeking guidance, Gen Z \u2013 men and women \u2013 are looking up to the stars for support. Call it pseudoscience if you like, but for many young people, the planets genuinely help them to navigate life\u2019s twists and turns.<\/p>\n<p><strong>Methodology<\/strong>: To create this study, researchers from EduBirdie surveyed 2,000 Gen Z from the US. Participants, who either fully embrace astrology or turn to it when it resonates, were selected to share their experiences in detail. The study did not focus on specific ethnicities or social backgrounds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key takeaways: 75% of Gen Z men believe planetary movements can influence their lives, compared to 69% of Gen Z women. 27% of Gen Z men let astrology guide their career choices, while 22% use it when making major financial decisions, compared to 15% of Gen Z women. Likewise, 78% of Gen Z women and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"entity":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do Zodiac Signs Matter to Gen Z: New Insights Into Their Beliefs<\/title>\n<meta name=\"description\" content=\"Do zodiac signs matter to Gen Z and how deeply do they influence daily decisions, according to an EduBirdie survey. Discover how astrology shapes their careers, finances, and relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edubirdie.com\/blog\/do-zodiac-signs-matter-to-gen-z\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do Zodiac Signs Matter to Gen Z: New Insights Into Their Beliefs\" \/>\n<meta property=\"og:description\" content=\"Do zodiac signs matter to Gen Z and how deeply do they influence daily decisions, according to an EduBirdie survey. Discover how astrology shapes their careers, finances, and relationships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edubirdie.com\/blog\/do-zodiac-signs-matter-to-gen-z\" \/>\n<meta property=\"og:site_name\" content=\"Edubirdie Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-04T16:44:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T16:49:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/Cover.png\" \/>\n<meta name=\"author\" content=\"Avery Morgan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Avery Morgan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/edubirdie.com\/blog\/do-zodiac-signs-matter-to-gen-z\",\"url\":\"https:\/\/edubirdie.com\/blog\/do-zodiac-signs-matter-to-gen-z\",\"name\":\"Do Zodiac Signs Matter to Gen Z: New Insights Into Their Beliefs\",\"isPartOf\":{\"@id\":\"https:\/\/edubirdie.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/edubirdie.com\/blog\/do-zodiac-signs-matter-to-gen-z#primaryimage\"},\"image\":{\"@id\":\"https:\/\/edubirdie.com\/blog\/do-zodiac-signs-matter-to-gen-z#primaryimage\"},\"thumbnailUrl\":\"https:\/\/edubirdie.com\/blog\/wp-content\/uploads\/2025\/12\/Cover.png\",\"dateModified\":\"2025-12-04T16:49:42+00:00\",\"author\":{\"@id\":\"https:\/\/edubirdie.com\/blog\/#\/schema\/person\/a26012f6977630ab72f57c0792d20465\"},\"description\":\"Do zodiac signs matter to Gen Z and how deeply do they influence daily decisions, according to an EduBirdie survey. 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