Advertisement Essays
33 samples in this category
Peoples and places around the globe are continuously re-invented, re-produced and re-created as tourism marketers create powerful representations of them (Salazar:2009). As a result, these different ways how people and places are being represented has a huge impact or rather plays a big role on how the tourists imagine and form views and expectations about their future destinations. However, the use of Orientalist representations and images by tourism promoters especially through advertising has created orientalism discourses of the Eastern countries....
5 Pages
2269 Words
For decades, digital photography has been a key feature in the campaigns of brands, big or small. Photographs are used to highlight the product or service that a brand is offering, and by applying various techniques, which I shall later highlight, to idealise the product in question. Brands use photography to give consumers an idea of how products appear when in use, for example, how a dress falls on a model, how foundation changes the skin’s appearance or how delicious...
8 Pages
3572 Words
1. Intended message: As a worthy competitor of the Coca-cola company, the advertisement aims to announce that the Pepsi beverage has been consumed over many generations, is continued to be drunk by everyone nowadays and will remain popular in the years to come, so everyone should join the bandwagon and drink Pepsi. 2. Target audience: Being an American advertisement, PepsiCo appeals to their audience of soft drink consumers and Americans. The tone of the ad is cheerful and motivating and...
2 Pages
961 Words
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