1. Understanding the Attribution Theory 1.1 Introduction We, as human beings, do a lot of things in our day-to-day lives and those actions are tried to make sense of in this social world. We are curious to understand people, we need to make sense of WHY they do what they do Attribution theory which is developed by Fritz Heider, the famous Austrian psychologist is based on this attribution. He published the book “The Psychology of Interpersonal Relationships” in 1958 which...
Background and Purpose This study tells about Attribution which includes the process that is used by people to link the underlying causes of the events. Social psychologists in analyzing attribution cases, as with many other issues, do not have a full consensus, and they analyze and study it from different perspectives. That is different theories have been imposed in this case Methods The oldest attribution is found in the works of Fritz Haider’s theory formulation. In his opinion, most people,...
Atkinson and Shiffrin (1968) multi-store model illustrates the three components involved in memory; where sensory information enters memory (sensory register), where information is processed (short-term memory), and where rehearsed information is held indefinitely (long-term store). As there is an immense amount of sensory information at a given time, only attended to information goes to the short-term memory. The rest is rapidly forgotten. However, with Jonathan disrupting the class, he is taking majority of the attention away from the teacher. This...
The detailed study of language, usually interpersonal communication, came in the history of humanity and we consciously or unconsciously interpret what the body of the other says to give meaning to words. However, interpersonal communication is defined by the exchange of messages and codes between two individuals. The implication of the notion of distance constitutes an important point of communication because it identifies what kind of communication the interlocutors are granted. The concept of proximity refers to this interpersonal distance...
Introduction Personal traits and values are significant psychological characteristics, serving as crucial predictors of many aftermaths. However, they are often studied separately, which gives little understanding of their relationships. In spite of the fact that personality traits have been frequently seen as important in understanding a person, the opinion of personal values has mostly been more tangential. Some scholars have proposed the incorporation of values in an integrative framework of the characteristics of a person and furthermore, theoretical and empirical...
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In psychology, attribution is a judgment we make about the cause of another person’s behavior. Attribution theory explains these attribution processes, which we use to understand why an event or behavior occurred. To understand the concept of attribution, imagine that a new friend cancels plans to meet up for coffee. Do you assume that something unavoidable came up, or that the friend is a flaky person? In other words, do you assume that the behavior was situational (related to external...
Kanye’s Sunday Service Kanye West’s transformation story has been received differently among Christians and non-believers all over the world. Recently, the American-based hip-hop sensational took to the media to reveal the release of his ‘Jesus is King Album”, a step that shows his dedication to letting people understand more about God. Besides, he has used his weekly program identified as “Sunday Service” to compose, sing and preach the will of God to his followers. According to the 2004 revelation by...
Social Media Influencer (SMI) marketing within the corporate world is a relatively recent phenomenon. This is due to the fact that the corporate landscape has seen a seismic shift from disseminating information to their consumers predominantly through television, radio and print to the social media age characterized by various mediums such as Instagram, Facebook and Twitter dominated by influencers along with personalized ads. Social media influencers have played a key role in the social media age by generating conversation, driving...