Abstract This research is all about to study the international customers’ loyalty behaviour towards Indian textile industry. When it comes to loyalty a customer becomes a frequent buyer. An international customer who can buy the textile products in India frequently and stand loyal to a brand matters more for a company to enter an international market. Their preferences and needs could be brought out in this research and the steps that a company can adopt to fight the competition in...
4 Pages
1892 Words
Abstract Sales promotion efforts of marketers focusing on the incremental sales volume, acquiring market share, branding, consumer acquisition and retention. FMCG players are providing different schemes to consumers, retailers and sales force to capitalize the industry growth opportunities. Apart from consumer promotion and advertisements, promoting retailers with sales promotion schemes are having more impact on branding and sales achievement. A research report in a business weekly has revealed that about half of the people in India are below the age...
3 Pages
1389 Words
Introduction Consumer perception is known as a marketing concept, which includes the opinion that consumers have about products and the knowledge and understanding they have regarding these offerings (Izadi Manesh et al., 2015). Consumer perception includes how consumers view different products and services provided. Several factors affect consumer perception such as advertising, personal experiences, reviews, social media and public relations. Businesses are successful when it is able to retain consumers who continue to purchase its products that helps the business...
2 Pages
830 Words
Bhutan is not very popular in business world but still there is process of purchase taking place. The purchases are not done so much in detailed by Bhutanese consumers according to my observation. This model is a psychological and a sociological model as it shows about the consumer need and the purchase behavior influence by the family, friend and other environment. So, the above model developed shows and explains how Bhutanese consumers purchase products along with the steps they involve...
3 Pages
1579 Words
Throughout the years, media has proven to be a very powerful tool for influencing a large number of audiences from different walks of life. Most of the time, people are unaware that the digital media is already manipulating their purchasing behavior and buying decisions by creating appealing advertisements on different media platforms, which is part of their goal to attract more consumers. According to a website of Scotch and Ramen, a media agency that works on reporting business tips and...
2 Pages
808 Words
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According to Olive (1981b, p. 33), the customer expectations is as an assessment standard to evaluate what will be happening in the imminent transaction. It is clear that customer expectation is their feeling of expectancy about a service or product, which is one of the most important things that companies should concern. Specifically, before having massage experience, expectation is created by connecting customers’ pre-experiences and knowledge with their expectation in their mind. Besides, it is necessary to get customers’ first...
2 Pages
827 Words
The aim of this study is to investigate in what way factors of culture (such as values, beliefs, laws (rules of behavior) and social status) influence consumer behavior using the example of Coca-Cola Company. Additional questions were: is it still important today to take them into account in the times of globalization Or marketers do not have to pay attention to it advertising a product of mass culture. Mentioned factors were studied on already existing literature. Used materials were taken...
9 Pages
4065 Words
Introduction Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. (Consumer Behaviour 2014) The study of consumer Behaviour helps everybody as all are consumers. It is essential for marketers to understand consumers to survive and succeed in this competitive marketing environment. Consumers make price...
5 Pages
2222 Words
Personalized value can be described through consumption benefits which are connected to the customer as a person – beliefs that guide people on how to behave throughout the day and life activities (Rokeach, 1968; Kahle, 1989) The self-concept in personalization value is a more significant level than the self-concept in social value where the customers is not worried on not getting respect from other individuals, it is more of how they see and respect themselves. This is explained as the...
2 Pages
744 Words
Pricing is an important aspect to market a product or service such that it reaches the maximum targeted customers as well as profits the organization to keep continuing its production. Being an integral part of marketing, it is critical to decide and come up with sound pricing strategies that “facilitates customer value creation, structure price decisions, and earn profit” (Kienzler and Kowalkowski, 2016). It drives the supply and demand of a product of service in the market or can be...
2 Pages
1026 Words
INTRODUCTION Samsung is a South Korean conglomerate headquartered in Samsung Town, Seoul. It comprises of numerous businesses under the umbrella brand of Samsung. It was initially started as a trading company but has diversified into other sectors through the years. Samsung has been consistently successful in satisfying customer needs through its varied range of products and services. The company generates revenues through three major business units: information technology and mobile communications (IM), consumer electronics (CE) and device solutions (DS). The...
6 Pages
2659 Words
Introduction Consumers buy spontaneously when they suddenly feel the strong desire to immediately buy product offerings without taking into account the consequences of buying a bid. Impulse buying is not only associated with low costs, but also with low liability. This may also be due to the high quality and associated products (Aruna, and Santhi, 2015). It can also be assumed that impulsive purchases are associated with hedonistic purchases, when the thirst for adventure, thrills, excitement and the feeling of...
3 Pages
1348 Words
Introduction When an individual starts a business or is running a business, it becomes necessary for him to let people know about it. Promoting is essential to let others know about the business. Either offline or online, any sort of business needs customers to enjoy a healthy business turnaround. However, advertisement is the only way to reach customers. That’s why for a company, advertisement is essential. A business will be able to operate in a competitive setting, only if it...
3 Pages
1550 Words
Abstract Branding is one of the most significant factor in consumer buying behavior. The paper consist about how branding impact on consumer buying behavior. Now a days cellphone industry in its boom stage there are many brands available for mobile phones & each brand has its own competitive advantage the paper also focus on which factors considered while purchasing particular brand. From last 18-19 years there was tremendous change in cell phone industry earlier use cell phones was only restricted...
2 Pages
706 Words
INTORDUCTION The main purpose of marketing is to meet the needs of the customer and to make the customer feel good during shopping and to ensure that the experience gives positive results for the customer and the seller. There is no easy and specific way to improve the motivation of the customer to purchase the product or service since the motivation to buy the product or service may differ for all customers. If the customer’s motivation to buy the product...
5 Pages
2298 Words
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