Introduction Fitzgerald explicitly explores the desolation and despair of the hedonistic Jazz Age in the tragedy The Great Gatsby through society's plunge into moral decay. The widespread corruption of the essential foundations of the American Dream, usurped by excessive materialism and consumerism, is at the heart of the novel as success becomes synonymous with immorality. The Great Gatsby details the catastrophic downfall of the once social and generous gentleman - Jay Gatsby, due to his inability to control his monstrous...
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We live in a 'throwaway society,' which is a term used to characterize a society driven by materialism. What strategies can be used to address the problem of our 'throwaway society'? The throw-away society is a generalized description of a human social concept strongly influenced by consumerism, whereby the society tends to use items once only, from disposable packaging, and consumer products are not designed for reuse or lifetime use. Politicians in less economically developed countries are under pressure to...
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Shopping activity had been recognized as a simple buying behavior for decades until the cognitivist approach was introduced and presented shopping as a complex array of feelings and experiences (Csaba & Askegaard, 1999). Shopping malls can be perceived as organized spaces that comprise not only shopping activities but entertainment and social activities as well. Users are drawn to shopping malls that meet their shopping motives as reasons for visiting the mall, and malls that offer a wide range of activities...
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Post-war America was characterized by a major shift to the suburbs. The spoils of the war allowed people to live large, and one way of doing that was relocating from urban centers to the much quieter and peaceful suburbs. Suburbs offered numerous conveniences to their dwellers. One instance would be malls. Malls allowed suburban dwellers to shop conveniently and have a place to have fun. The malls also employed thousands of people. Unfortunately, over the past few years, their popularity...
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Consumerism is a Western society ideology in which there exists a social and economic structure where customers are encouraged to purchase goods and services regardless of their need for them. Manipulative marketing was used by companies to sell goods to customers who had increasing wages and therefore more disposable income. This essay will discuss the role of consumers in marketing, define what consumerism is as well as the changes to consumerism over history, how the role of consumers has evolved...
3 Pages
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Despite consumerism having a large effect on society, the majority of people do not truly understand the impact it has on our lives. The book Affluenza, written by John de Graff, David Wann, and Thomas Nayor, focuses on the shift in American society caused by an increase in consumerism. Similarly, the article “The Consumer Culture” written by David Masei, points out how a vast amount of purchases is not essential, but are based on wants rather than needs. To avoid...
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Consumer culture can be defined as where social status, values, and activities are centered on the consumption of goods and services, basically in a consumer culture a large part of what you do, what you value, and how you are defined revolves around your consumption of stuff. The need to consume is implemented into our brains from a very young age, therefore this becomes socially acceptable to consume because it is seen to be social to follow the rules of...
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Mcgregor (2006a) argues that the patterns of consumers are immoral and consumer behavior is unethical due to the negative impact on the next generations and the environment. The very definition of consumption means to consume, waste, squander, or destroy, and is synonymous with environmental destruction, the squandering of natural resources, and human exploitation. However, since the start of the 21st century, individuals have become gradually more interested in ethical, ecological, and social issues. From the consumer point of view, these...
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“We live in an era of consumerism and it's all about desire-based consumerism and it has nothing to do with things we need” (Aloe Blacc). Sadly but that's true, nowadays people spend their money on things that they don't need. Consumerism is not a problem when people consume what they need based on their budget, consumerism becomes a problem when people consume more than what they need. Positive consumerism is when people buy food or basic needs in contrast negative...
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How Does Consumerism Impact American Lives? Consumerism is a “movement concerned with the creation of awareness among consumers regarding their rights and protection of their interests” (Lee and Park 3). Consumers are fully aware that consumerism is any connection that overreachs the idea in modern society, people would like to fulfill their “wants” to be happier, to feel better, and be to more successful. Consumerism’s ideology is realized in a consumer’s urgency to purchase goods in greater amounts, even if...
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The growth and spread of consumerism was a mass culture ideology that was accepted by many due to the promises it gave and how it reshaped the economy. Consumerism has been implemented into American society since the 1920’s when Herbert Hoover was in office. Consumerism in the 1950s was a cultural ideology that, in addition to social changes, brought us our convenient economy and our modern ideas about American life. From the end of the Great Depression to the end...
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“What consumerism is, at its worst is getting people to buy things that don't improve their lives.” -Jeff Bezos. Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts without regard to the problems that it may cause to the environment and our daily lives. Although consumerism offers benefits to corporations, consumers, and the economy, current production methods must improve to protect our natural resources and lifestyles, and to solve the higher...
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Green consumer values impact on environmental sustainability: Green consumerism refers to the intentions of individuals to care and sense of responsibility for environmental sustainability to promote and pay close attention to the positive effects on the environment -Yue, Sheng, She, Xu (2020). Green products are categorized as, energy efficient, recyclable, eco-friendly packaging, and nontoxic material which helps to develop sustainability in the environment -Chen, Chang (2013). Green consumers may face in the markets, as well as illustrate the limitations of...
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Introduction: Free sugars, added sugars, simple sugars, and refined sugars are some of the negatively perceived labels assigned to this renowned commodity we call sugar. But before we can delve into why these particular sugar categories receive heavy criticism we must first understand where this unfavourable outlook stems from. In common colloquial speech 'sugar' is your everyday table sugar, added for the most part mindlessly to our teas, coffees, and breakfast cereals. Sugar is a class of the most abundant sources of food energy in the human...
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The design has a profound impact on our daily lives posing both positive and negative implications, however, this influence is hardly realized and recognized by society. As design has progressed, it has held an immense power over one's state of mind and indications of social hierarchy in society. How does design influence the way individuals perceive themselves and others as well as our social and personal perceptions? Moreover, why has consuming come to occupy such a central place in our...
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Money doesn't buy happiness. Throughout history, this concept has been heard time and time again and has been proven to be true. People can continuously purchase material items, but in the end, those items can never satisfy a person's innate need for love and connection. As people buy such objects, they are making a poor attempt at filling a missing void in their lives. In the 1920s, this idea began to lose its significance as society became swept up in...
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“Our Beauty Obsession: An Investigation into the causes and effects of modern beauty ideals in a world driven by consumerism and mass media.” Research questions: What are the current standards of beauty and how have they been shaped and structured by platforms such as social media? How are today’s beauty ideals affecting the body image of adolescent females? Do these beauty standards influence self-esteem in young girls? Are these identified beauty standards promoting body-shaming in any way? How is escalating...
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“Feed” a transmitter implanted into the heads of people. Feeds are a crucial part of life for Titus and his friends. Feed takes place shortly where media is always with you. Almost everyone has a tiny device implanted into their brain which corporations use to manipulate their customers. Each feed floods its users with a consistent stream of ads, persuading them into a lifestyle of constant consumption. From the feed begins implanted as a child you grow with it and...
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One definition of consumerism is the obsession with acquiring more and more things. For most of us, consumerism or the practice of acquiring things is just a part of life, just trying to 'keep up with the Joneses,' so to speak. After all, why shouldn't we have the things we want in the amounts that we want them? Also from an economic standpoint, many believe that consumerism is a good thing. Those who are in favor of consumerism believe the...
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With modernization and development comes some disadvantages, one of the main consequences being the pollution that has increased as a result of this. With an increase in the global population and the rising demand for food, goods, and other essentials, there has been a rise in the amount of waste being generated daily by each household on a global scale. The manufacturing process turns raw materials into useful goods. But some of the by-products of manufacturing, waste materials left over,...
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Whenever I go shopping, I’m always catching myself asking the question do I need it? Do I need it? This essay will cover to what extent consumerism has become a problem in America and how it has impacted our culture. Can consumerism be a problem just in America, or can it be a problem that affects our entire world? Will we be able to solve the consumerism problems in the world or just keep adapting to the changes? The concept...
4 Pages
2019 Words
Today we humans are constantly driven to make our lives easier and more comfortable. The intent is good but the gains in efficiency are leading to newer consumption patterns. Over the past few years, we have seen manifold changes in gadget usage, shopping channels, and the global markets. Online shopping is one of the various forms of technology used to make our lives easier. However, its excessively increased usage brings about some serious negative impacts on consumers and the environment....
5 Pages
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Understanding that consumerism through advertising and branding is very much about what the product says about you, and your status in the community not necessarily about what it does or how well it does it. It is important to look at how this affects your sense of self or self-concept, the answer to the question ‘who am I ?’. Belk (1988) brought together a large body of literature to support the thesis that consumers use key possessions to extend, expand,...
4 Pages
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Oikos involves an ancient Greek household, family, or house that formed the basic unit of society in Greek city-states. Therefore, in the family setting, it meant the line of descent from the father to the son through inheritance from generation to generation (Fitzgerald 2007). In a political context, as used by Aristotle, Oikos involve people living in a particular house and would include immediate family, slaves, and the head of the Oikos. Oikos comprise people with different connotations in terms...
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Customer service has become so essential to consider, whether locally or worldwide, particularly in the banking sector. With more financial services and products being provided by banks, these disparate systems must be integrated into a coordinated, effective infrastructure while offering customer support and comfort of the greatest possible level without exposing customers to issues relating to the integrated inner structures. In addition, I selected the commercial bank & Sanasa Development Bank for the research. By comparing the Commercial bank, Sanasa...
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Introduction: In this assignment, there is going to be a discussion about a few contrasting businesses. The contrasting businesses that I have chosen are Tesco and Mcdonald's. There are multiple reasons why I have selected these businesses, the reasons for me selecting Tesco are because I do regularly shop there with my family members and I see that they always have new products which are of a wide range for all ages. Having a wide range of products does make...
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There are a lot of benefits of online shopping because it is easy to use for most people of many ages and also, it takes little time to do as the forms take a short amount of time to complete (if your details are already saved on the business's website). When someone sees a product advertised on a social media site, it is easy for them to look at it specifically as various links can take the user to the...
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1. Introduction Airbnb is the world's largest lodging-sharing service platform, which started in August 2008. Airbnb, which pays the owner for the rent of the room and brokers it, is a system that takes away the commission. Officially, the person who lent the room at Airbnb is called the host and the person who enters is called the guest. The host rents all the space that a person can afford, such as his room, house, and villa, to the guest....
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Having a good customer service area within your business makes customers feel more welcome. If you make sure that your customers are well looked after, and well respected, customers will be impressed and will want to return as they know that they will be respected and treated carefully. For a business, good customer service means treating customers with kindness. Customers don't want to be waiting a long time. Customers want to be helped as quickly as possible. For smaller businesses...
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Customer service is the most important aspect of operations in Zappos. Moreover, the video showed us how critical the service quality is to Zappos' customers. Employees are always motivated to answer customer calls and keep them happy all the time. That is because the company brings up the best out of its employees by providing them with the optimal training and cultural fit techniques. Zappos claims to have 24/7 service by telephone, unlike vendors who hide their customer support pages....
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