Descriptive Essay on Walt Disney Company
Walt Disney was founded on October 16th, 1923, The Walt Disney Company is the world’s second-largest entertainment and media conglomerate after Comcast. Disney was founded as the Disney Brothers Cartoon studios by two brothers, Walt Disney and Roy O. Disney. The very first short film created by Walt Disney was “Alice in Wonderland”. (Chepkemoi, 2017)
Walt Disney’s mission is “to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company”. (Disney, n.d.)
The company primarily operates in the United States of America and Canada. The headquarters of the company is located in Burbank, California, and has employed 166,000 people nationwide. (MarketLine, 2013). According to the company’s report, they have an annual revenue of $55,137 billion in 2017 and it increased by 11.86% by June 30, 2019. (MacroTrends, n.d.)
Walt Disney acquired Fox’s FX and National Geographic cable channels. Together both companies [ Fox and Disney] generated $16.3 billion in revenue in 2017. (Munsif Vengattil, 2017)
John Lund, Senior Vice President, Supply Chain Management at Walt Disney describes the supply chain as “the flow of material, information, and currency between suppliers and guests”. Disney has multiple supply chains which support different aspects of the business from nightmare spectators to fireworks at Magic Kingdom. The company’s largest and most complex supply chain is retail, food, and beverages.
The primary area of focus of Supply Chain Management is Disney Parks and Resorts. Disney has about hundreds of shops and restaurants around the large resorts,
Orlando, Hong Kong, Tokyo, Paris and Anaheim. Disney-specific initiatives include:
Visiting Disney parks does not end with just rides and attractions, the most important thing, is Disney merchandise. Disney has many warehouses but the largest has over 400,00 square feet. 500 cast members working throughout the year to deliver all merchandise. In the largest warehouse, they handle 20,000 unique items and they are constantly trying to innovate and bring new products to the theme parks and other Disney outlet stores.
Every cast member in the warehouse has a radio frequency device that tells them what products need to be re-ordered which needs to be stocked across 300 stores.
Each product in the Disney stores has a barcode, when scanned by the cast member, it shows how many of these products are left in that particular store which makes it easy for them to analyze their sales and when to send in the next batch of products. After the products are placed in totes that need to go to locations that need more products, it is put on the conveyer belt that takes them to quality assurance, where the products are checked by the vendor and also the quality assurance team runs a Disney-specific high-quality test. There are 120 tractor-trailers that Disney owns which take the products to their specific locations. Disney does not hire a third-party logistics company. They have about twenty to twenty-five trucks of merchandise that leave the warehouse every day to serve the whole Walt Disney World theme parks and the cruise lines. The team drives about 800,000 miles a year delivering merchandise.
Since data is 3-5 years old, now the distribution centers are bigger and more advanced.
According to the director of Disney’s Distribution Service warehouse, the biggest component in making sure that the operations run smoothly is having “wayfinders.”
Wayfinders are different solid-colored lines that run along and through the warehouse as a path to get around the warehouse safely. (Armor, 2015)
Multiple ERP, WMS, TMS, and APS systems were deployed but one of the main ERP systems is SAP.
Systems Applications and Products aka SAP is a software that contains a number of modules that covers every aspect of business management. It is the #1 Enterprise Resource Planning software in the market. SAP has over 140,000 installations worldwide.
Disney is committed to establishing and seeking a positive environment for future generations. The company aims at conserving water, energy and ecosystems.
To reduce greenhouse gas emissions, to minimize waste, and support a sustainable environment. Disney is engaged in reporting regularly the progress of implementing the policies and achieving targets set.
Some specific green initiatives taken by Walt Disney include Wall-E inspired program that experienced an 18% increase in employees over a year, 80& reuse of wood from different movie sets, and releasing Disneynature- a documentary movie label. (Cruger, 2009)
Disney is eliminating plastic straws and other plastic items, as this help reduce the environmental footprint.
From my own experience at the parks, I have seen that throughout all the parks i.e., Epcot, Hollywood studios, Animal Kingdom, and Magic Kingdom, they had placed three big bins for food waste, tissues, bottles, and plastic cups, plates respectively with clear instructions about recycling and why recycling is good for the environment. Although now they have stopped using plastic altogether, they are contributing to conserving the environment. (Walt Disney, 26)
Supply Chain metrics are defined by establishing specific parameters which can be used in analyzing the company’s supply chain performance.
[ Rates taken from: (Gurufocus, n.d.)]
Walt Disney is a worldwide entertainment company. The Company’s Strategic sourcing and procurement work with all our businesses and suppliers around the globe to bring the best value for Disney Company. Strategic sourcing, it provides many opportunities for partners who are major suppliers to partner with the company to provide their services. It is done by seeking out contracts with companies whether it is local or global. The Walt Disney Company focuses on Technology and continues to invest in technology which brings efficiency to procurement and other processes of the business. (Walt Disney Company)
The company believes that diversifying the suppliers will bring the company great opportunities that help develop, be innovative and cost-effective solutions. The supplier management team from Walt Disney:
They manage their suppliers through
To summarize, Walt Disney has always been a company that manages its operations in a very unique way. The Disney Company’s legacy lived on and Walt Disney’s dream finally came true. Throughout time The Walt Disney Company has discovered itself to fit with society to keep a franchise, it will constantly be equal to the agency that was created with nothing but a dream and a few dollars.
Early Childhood Walt Disney was one of the best movie producers and film makers ever. He was born in a small town named Hermosa, on December 1st, 1901. This was near Chicago, in Illinois. He had 4 brothers and a sister. Walt was closest with his brother Roy. He always loved drawing and creating since he was little. Walt Disney also had many summer jobs working as much as he could. He was raised by Elias and Flora Call Disney....
A brief chronology of key life events: Walt Disney was born on 5 December 1901, in Chicago to his parents Elias and Flora. Walt died on the 15 of December 1966 because of lung cancer, this cancer was because of him smoking constantly. Walt Disney’s full name is Walt Elias Disney. On October 16, 1923, Walt Disney founded the worldwide creation, Disney. Disney started in the rear of a small office. When WWII began, the US Army overtook some of...
When Peter Pan opened during 1953, it was an instant hit. Movie critics from all the different popular magazines and outlets gave the Disney produced movie phenomenal ratings. Peter Pan stands for magic. He is fun, fantasy, pirate-fighting, and adult-confounding, lost to civilization’s straightjacket. Why could anything so innocent have been wrong? How dare we go after our childhood, the ultimate dream of Neverland?. Even those who agree that America has a significant race problem don’t want to deal with...
Abstract The concept of organizational culture and innovation have well researched in organizational theory. Their important role of them has also gained a lot of attention in the manufacturing industry. However, only a few of researchers paid attention to their relationship. The tourism industry, as an important sector, which benefits for economic development at both country and firm-level, has been ignored by researchers. The core aim of this essay is to assess the relationship between organizational culture and innovation performance...
Executive Summary: The purpose of this project is to understand Entrepreneur and their marketing strategies. The entrepreneur that I selected is Walt Disney. Walter Elias Disney was an American entrepreneur, animator, voice actor, and film producer. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. The project consists of Walt Disney the marketing strategies and growth strategies. The project helped us gain in-depth knowledge of how marketing concepts can be used to analyze...
Marketing Strategy Entrepreneurship “Walter Elias Disney was an American entrepreneur, animator, voice actor and film producer. A pioneer of the American animation industry, he introduced several developments in the production of cartoons.” Walt Disney started in 1923 in the back of a small office occupied by Holly-Vermont Realty in Los Angeles. That is where Walt Disney and his brother Roy, produced a series of short live-action/animated films collectively called the Alice Comedies. In 1937 Disney’s innovative first full-length animated would...
Walt Disney changed the animation industry forever. He created a magical world for people to get lost in. On December 15th, 1966 he passed away in the Providence Saint Joseph Medical Centre from complications due to his lung cancer a month after undergoing surgery. He hadn’t had his cancer for long, but he was optimistic the whole time. Walt Disney was born on the 5th of December 1901 in Hermosa, Chicago, Illinois, United States of America into a very loving...
When most people hear that a story involves a princess they assume right away it is just going to be about some pretentious girl who is in trouble and cannot save herself. People believe you should not look up to Disney princesses because they are not healthy role models and teach kids that they need some prince to come along and save them. However I beg to differ. I believe that Disney princesses are the best role models out there...
Walt Disney created a fun family experience location known as Disneyland and Disneyworld and changed the entertainment industry. He was a pioneer in animation through innovation and impacted people that allowed them to pursue their dreams. He had many achievements such as multiple academy honor awards and created the famous character Mickey Mouse. Walt was a very imaginative person that created many ideas while developing the Disney Company. Walt Disney Was born on the 5th of December in 1901. According...
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