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Differentiation Strategy of Samsung Company

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In battle, use the Direct Force to engage the enemy, and the Indirect Force to win.

The statement explained that the in battle, we can divide the forces into two methods of attacks, the direct and indirect. In all fighting, the direct strategy is applicable for joining battle, but indirect strategy will be needed in order to secure victory. In business, direct forces might be similar to the quality of company’s services or products. However, the indirect forces could be analogous to those intangibles such as the feelings that we give our customers or the services that we provided to our customers. Indirect actually has two meanings. One is to be special, to surprise and to be unexpected. The other meaning is the odd number and the extra forces. Use the tactics or strategies that out of your competitors’ expectation, we called this as differentiation. So, the business must always applied at least two types of forces, the main forces and indirect forces. Going for endless variation and be unforeseeable is a way to surprise and win against the enemy.

In order to seize new profit and growth opportunities, Samsung had applied the tricks of differentiation. There are four segments in the trick of differentiation which are Plus, Minus, Multiple and Divide. For the first segment, plus differentiation, Samsung had developed and innovated their Galaxy series of smart phone. They introduced the biggest breakthrough since the mobile phone, and they called this as a new dawn in display technology: the foldable infinity Flex display – Samsung Galaxy Fold. The Samsung Galaxy Fold used a stunning 7.3-inch Dynamic AMOLED display that defies expectations. Made of a revolutionary polymer material layered for slim flexibility and it’s also the largest Galaxy smartphone screen. Apart from screen, this smartphone is also a breakthrough in multitasking, which can support up to three apps simultaneously. Last but not least, the Samsung Galaxy Fold is installed with 12GB of RAM and 512GB built in storage. Samsung Electronics Company change the shape of the phone and they called this as the shape of tomorrow.

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Moreover, the second segment, minus differentiation, Samsung Electronics Company had developed an air conditioner which can saves up to 72% energy. This air conditioner named R32 Inverter Triangle Wall-Mount Air Conditioner with wind free cooling technology. From its name, we clearly know that there is an all new wind free technology installed in R32. This technology helps R32 get cool fast, stay cool without direct wind. The cool air will gently dispersed through 21,000 micro air holes, so the users can enjoyed a comfortable level of coolness without the unpleasant feeling of cold wind. In addition, Samsung had installed the all new Digital Inverter 8-pole. With the existence of Digital Inverter 8-pole, R32 consumes only 32% of the energy used by conventional model and cools the air 43% faster. Not only that, the consumers can controls the functions and schedule its operation by using the Smart Things App. Lastly, one of the most important function of R32 is it filtration system will reduce harmful viruses.

In this era of globalization, human beings are becoming more and more demanding for their visual requirements. Samsung Electronics Company grab the opportunities to fulfill their needs. As a result, they created the 2019n QLED 8k, 8k resolutions in super big television. It packed with an incredible 33 million pixels, and it’s a new visual experience that gives you a taste of true realism up close. The Smart QLED TV used a new dimension of reality unfolds with 8k resolutions and it supported by the quantum processor 8k. The most powerful intelligence produced by Samsung that perfects reality scene by scene in real time. The quantum processor 8k uses its own unique upscaling algorithm. QLED uses AI- powered machine learning to reduce image noise, restore lost details, and even sharpen edges around objects and text. QLED get smarter with Smart Hub and Samsung One Remote. The consumers can even connect their QLED with the IoT devices and sensors, in order to build a truly intelligent house. All the things can done at your fingertips.

In conclusion, Samsung Electronics Company had applied the differentiation strategy in order to beat their customers and keep them ranking high among their competitors. Another reason why is because they always innovates and developed their products in a unique way and they offered their products at lower prices. The consumers can get the most valuable things with the least money. So, the consumers will choose to support their company.

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Differentiation Strategy of Samsung Company. (2022, Jun 29). Edubirdie. Retrieved February 4, 2023, from
“Differentiation Strategy of Samsung Company.” Edubirdie, 29 Jun. 2022,
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Differentiation Strategy of Samsung Company [Internet]. Edubirdie. 2022 Jun 29 [cited 2023 Feb 4]. Available from:
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