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Dr. Martin Luther King Jr. Lessons For Positive Leadership Brand

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Social media accounts for most of our daily time, it have several side of impact on our life because it may be affecting our life in a positive way or even in a negative way, but actually it depends on how we are using it, and according to the goal of using it. So as we know that as it is affecting our personal life, it have also a very wide impact on organizations and management, but as mentioned before it depends on how it is used to impact on the organizations and management. It can be defined as a growing phenomenon which have a huge impact on organizations’ continual communication with customers and the public. It also plays increasingly important role as a marketing platform, as well as, a platform to impact on people mind’s and decisions.

So in our report we are going to discuss how Barack Obama used social media to support his Election Campaign to be the president of the United States, and his strategy which influence people to attract them and vote for him. Also we are going to discuss the topic of the influencers whom they became famous on social media and how they impact on people minds and their impact on our life.

Literature search and review

Barack Obama Background

Barack Hussein Obama was born on August 4, 1961, in Hawaii. His parents, who met as students at the University of Hawaii, were Ann Dunham, a white American from Kansas, and Barack Obama Sr., a black Kenyan studying in the United States. As a young adult, Obama moved to the contiguous United States, where he was educated at Occidental College, Columbia University, and Harvard Law School. In Chicago, Obama worked at various times as a community organizer, lawyer, Lecturer and Senior Lecturer of constitutional law at the University Of Chicago Law School in the city’s South Side, and later published his memoir Dreams from My Father before beginning his political career in 1997 as a member of the Illinois Senate.

In early 2007, Barack Obama was a little-known senator running for president against Democratic nominee and president name of United States. But on November 4, 2008, Obama made Professional career as the first African American to win an Presidential elections, thus becoming the 44th president of the United States. Obama won by a margin of nearly 200 electoral votes and 8.5 million popular votes. Many factors contributed to his success, but a major one was the way Obama and his Chicago-based campaign team used social media and technology , not only to increase the proceeds of state funds, but also more importantly, to develop a improved and empowered volunteers who felt that they could make a difference. Michael Malbin, executive director of the Campaign Finance Institute said: “No other candidate has ever integrated the full picture the way he [Obama] has, that’s what’s really new about his campaign.”1 Edelman Research analysts said that Obama won by “…converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. The campaign’s proclivity to online advocacy is a major reason for his victory”

In terms of the numbers, externally, Obama’s campaign was able to have a stash of 5 million supporters on 15 different social networks ranging from Facebook to MySpace. By November 2008, Obama had approximately 2.5 million. Chris Lefkow, “Obama Has Huge Lead Over McCain—in Cyberspace,” (Agence France Presse, October 5, 2008. Facebook)1.

Empower the Powerless

In the book The Power of Habit, one of the points Charles Duhigg investigates is the means by which leader can impact others by making new life style. Dr. king and his peers transformed serene obstruction and backing of their motivation into an essential piece of individuals’ lives, and therefore, gave them a feeling of utility and responsibility for development.

One of Dr. king’s most significant task in driving the social liberties development was to persuade the persecuted that they have the ability to make change. At the point when you need to unite individuals and channel their vitality toward transform, you should put forth for them their own capacity, not only yours as a leader.

Find the Opportunity in Every Situation

Not exactly a year after Dr. king’s death, another extraordinary American leader left a mark on the world. In 1969, Shirley Chisholm turned into the firest black female individual from Congress. She spoke to New York’s twelfth congressional locale, serving the urban Bedford-Stuyvesant neighborhood of Brooklyn.

So she was legitimately disheartened when her kindred administrators doled out her to the House Agriculture Committee. Neither her constituents nor her ability were centered around horticulture, however supposedly, a discussion with her neighbor, Rabbi Menachem Mendel Schneerson, motivated her to hold onto this shrouded chance.

Chisholm worked with delegates from center America, who served struggling farmers, to grow the food program. This gave crucial help to urban constituents like Chisholm’s, while additionally profiting the nation’s farmers. Moreover, she drove the production of the Women, Infants, and Children (WIC) program, which gives nutritious nourishment to oppressed ladies and youngsters. Despite the fact that associates had attempted to deter her impact, Chisholm found the open door in her blemished circumstance.

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Enlist the Best Allies, Even if You’re Not Best Friends

A successive entanglement for leader is the inability to work together with companions and opponents. Driving an association or a nation can work up issues of pride and rivalry. A few chiefs fall into the snare of reasoning that being in control implies they should do it in solitude. Be that as it may, beating the desire to separate and overwhelm is a piece of what hoists genuinely extraordinary pioneers over the rest.

In Team of Rivals: The Political Genius of Abraham Lincoln, Doris Kearns Goodwin recounts to the narrative of how the sixteenth president’s prosperity was supported by his ability to deal with a portion of his greatest political adversaries. After a hard-battled crusade, Lincoln beat out William H. Seward, Salmon P. Pursue, and Edward Bates for the 1860 Republican presidential selection. Instead of boast or disregard these different lawmakers, nonetheless, Lincoln named them to his presidential bureau, along these lines picking up their aptitude and abilities.

Goodwin argues that having these former opponents by his side was instrumental to Lincoln’s success over Southern Secessionists in the Civil War. By uniting these uniquely talented people, Lincoln was able to lead the country more effectively.

Pursue the Impossible

“Our lives begin to end the day we become silent about things that matter”

You can’t improve your general public or association on the off chance that you don’t think something better is conceivable. It wasn’t that sometime in the past that millions were oppressed in America and common war was pursued to keep up this treachery. In 1972, the possibility of a dark or female president appeared to be a dream. Furthermore, it was just 49 years back that Dr. King was executed in light of the fact that he battled for correspondence in America.

Extraordinary leaders set out to accomplish what others esteem inconceivable. Dr. Ruler, Shirley Chisholm, and President Lincoln each progressed in the direction of a superior, all the more free and equivalent world, to some extent since they could envision it. The battle for racial, sex, and different types of uniformity isn’t finished, however to proceed down this way, we should accept there is a goal.

Martin Luther King’s Style of Leadership

The ‘great leader’ myth

Martin Luther King waves to the horde of in excess of 200,000 individuals accumulated on the Mall during the March on Washington, after giving his famous ‘I Have A Dream’ speech

Development activists, especially aggressor dark separatists, never considered King to be their one incredible leader. At the point when his lieutenants presented him as a ‘Moses’ for African Americans, for instance, it bothered. Hearing Wyatt Walker, a key assistant, present King openly as the individuals’ friend in need incited Bob Moses of the Student Non-rough Coordinating Committee (SNCC) to ask: ‘Wouldn’t you say we need bunches of leader?’

Secretly, King’s supporters realized that peacefulness was not a viewpoint everybody shared, and Walker delighted King by letting him know of how one black Virginian had reacted to a white transport driver who needed him to enter his transport by the secondary passage. A monstrous figure, the man had gotten the driver with one hand and said obtusely: ‘Know two things. I can break your neck, and I ain’t one of Martin Luther King’s peaceful Negroes.


Martin Luther King Jr. was a symbol of the social liberties development, driving the African American in the battle to end the racial isolation. An appealing pioneer who affected his gathering of supporters, who trusted him, because of his assurance, self-confidence, and his numerous different characteristics, for example, verbal aptitudes and tenacity. The regard and thought he had with his devotees made him famous, and his frames of mind enlivened millions of individuals in the battle for fairness and rights during the twentieth century. Concentrating on task execution, Dr. Martin Luther King Jr. affected his adherents even from inside his prison in the Birmingham Jail applying the steady and accomplishment situated administration style, composing a letter, rousing them to keep on following his way of thinking and battle and dissent in a peaceful way. On April 4, 1968, social equality pioneer and Nobel Peace Prize beneficiary Martin Luther King, Jr. was killed on his lodging’s gallery. Inwardly charged plundering and uproars pursued, putting significantly more weight on the Johnson organization to push through extra social liberties laws. It became law on April 11, 1968, only days in the wake of King’s death. It averted lodging separation dependent on race, sex, national birthplace and religion. It was likewise the last enactment ordered during the social liberties era.


  1. Northouse, P. G. (2016). Leadership: Theory and practice (7th ed.). Thousand Oaks, CA: SAGE Publications.
  2. Assefa, H. (2016). Martin Luther King Jr.: Restoring streets with his name – CNN. Retrieved from
  3. Wilson, D. S. (2007). Evolution for everyone: How Darwin’s theory can change the way we think about our lives. New York, NY: Delacorte Press.
  4. Bio. Martin Luther King Jr. Retrieved from on November 6, 2016.
  5. I HAVE A DREAM …’ (Copyright 1963, MARTIN LtrTHER KING, JR.)

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Dr. Martin Luther King Jr. Lessons For Positive Leadership Brand. (2022, February 18). Edubirdie. Retrieved November 27, 2022, from
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