Dubai as a Tourist Destination: Descriptive Essay

The Middle East being one of the leading booming tourism and hospitality destinations. Dubai is the destination developing at a high rate. Over the past half century, the city has well established and developed at a fast rate for the tourism and hospitality industry to go up and increase the economy and reputation of the destination all over the world. The growth of hotels and tourist destinations have been the major factors for the unique selling points (USP) to rise up and attract a lot of tourists from all over the world. Tourism basically depends on the shopping, multiple skyscrapers, deserts, etc. Dubai became world’s most visited city by international tourist, according to the survey by Euro monitor (2018).

Unique Selling Points on the Destination (USP)

Dubai is one of the leading international destinations for the commerce and business. It is a famous place for travelers from all over the world. People come for various reasons to this beautiful country. The great reasons why one should choose the mesmerizing country recommended by Eric Reefe (Jan 15,2018) are:

• Shopper’s heavenly kingdom. Dubai is considered as one of the best places to go for shopping during the season. The big and luxurious malls in Dubai are famous for their cheaper and high-quality products. You can get anything you would like to have, from clothes and textiles to the best groceries and antique pieces, and that too for cheaper prices.
• Extraordinary sightings. It is just amazing to look at the beautiful city with these amazing skyscrapers and a nice sky. It has the amazing building Burj Khalifa, officially the largest building ever made by humans. It is 2716.5 ft tall and 160 habitable levels (Mohammad Bin Rashid Boulevard, Downtown Dubai). The author suggests that one should go to one of the bars or restaurants in this phenomenal building and have a look at the beautiful jaw dropping views of the city.
• Delicious food. Dubai had a long era in the culinary industry. Still today it is considered to be one of the best places to go for food tourism. Because of wide range of culture, you can get wide range of food here, from Indian, Arabic, African, and American to French cuisines. You get multiple varieties with top notch quality, amazing flavors and budget friendly.

The ethnicity, luxury and the top-notch quality, all together creates a perfect taste for the travelers all over the world to travel to one of the most beautiful parts of the world, Dubai.

Target Market

The target market of Dubai includes the tourists, citizens, working sector of the city, international visitors for various purposes, corporate employees and the newly married couples for their honeymoon.

Presently, the tourism is gradually decreasing in the high-end autumn season. Due to the circumstances, the European agencies for the income segmentation of the market allow various people to create some low-cost packages for the tourists (‘Economic Sectors’, 2009).

Arabian tours usually target the corporate companies willing to send their employees for a holiday. According to Hamilton, S. (2008), tourism comprises of 20% of the city’s gross domestic report (GDP) and has become a vital venue for festivals, conferences, seminars, exhibitions, on the domestic and as well as international platform increasing the numerical value of tourists. Different factors like crime- less city, soothing winter weather, mind-blowing infrastructure, will keep attracting more and more of the numbers of tourists. There are more than 255 hotels in the city and there are a lot of them being constructed which will certainly help in boosting the tourism industry more (‘UAE’s Consumer Market’, 2011).

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The geographic location of the city is also an attraction to a lot of people of the world such as India, UK, US, EU, Iran, China, Russia and many more countries. It is also a centralized business city in the Middle East which attracts immigrants of different multinational companies (MNCs) which is also a target market helping rising up tourism of Dubai and opportunity for Dubai tours.

A lot of newly wed couples visit the amazing city for their honeymoons through various travel agencies helping to boost up the industry even more.

Accommodation Facilities Available to Your Selected Target Market

There is one thing Dubai isn't short on and that is inns. In any case, with such a significant number of family amicable lodgings in Dubai it very well may be difficult to limit it down. There can be huge varieties in costs and offices among the best family lodgings in. In the city of charm and allure it is nothing unexpected that there is an unending decision of 5-star inns in Dubai. Generally excellent Dubai family bundles at these inns are cheaper and accessible. What's more, in spite of the extravagance tag, they are inviting to children and you will discover numerous Dubai inns with children clubs. And taking that as considerable, lot of the best family resorts in Dubai are in the extravagance extend (i.e., costly), on the off chance that you are visiting Dubai on a financial limit, you will likewise discover a lot of good inns in Dubai for families. There are all the facilities in these amazing accommodations one ever needs. Like the swimming pool, gyms, clubs, restaurants, gaming zones and much more. The accommodation is well maintained by the housekeeping section and the hotels are really gentle towards the travelers in Dubai and it is a safe city for everyone, according to Amy Sherbert (March 10, 2017).

Present Position of the Destination Lifecycle

The city is developing every day at a high rate and the strategies used to develop the city have been the vital part of giving the position the city has at the present time in the tourism industry. Building up an amazing and one of a kind offer to ask sightseers to choose the city over various choices. Execution of strategy was finished by consistent web promoting by Dubai tourism websites, by messages and tenancies. Dubai must be viewed as a city of fervor and astonishment. The referrals and client faithfulness have a major impact here. There are many recurrent clients who visit the Dubai Festival consistently. Marking the incentive in a publicizing program that is steady has been vital. Considered to be an extravagant partner, Emirates constantly offers travelers freebies, limits and visas. The Dubai brand represents luxury and excitement. Socio-statistical intricacies of travelers give Dubai travel industry experts insight into customer inclinations and purchase designs. The target market is then reached by email and viral promotion.

The situation of Dubai in the goal lifecycle is at the union stage on the grounds that the goal is as yet being constructed. Although it is as of now flourishing, when it is finished in 2020, Dubai will resemble no other city on the planet. The ceaseless increment of voyagers to the goal and the administration given to the sightseers by national and global organizations is outfitted to future achievement (Mibmparidnya.in, 2019).

Benefits and Costs to the Destination Caused by Hospitality and Tourism

The tourism has helped the city in many times and sometimes it has worsened up the conditions sometimes. Just like there is a boon and bane to everything, the industry had some beneficial outcomes for the city’s development and sometimes it was not. Some of them are (Arcgis.com, 2019):

Beneficial Outcomes

• Send focus to media;
• The economy of the nation has improved because of the pay got from foreign visitors;
• Increment in social trade with the Western world;
• Dubai’s all out universal exchange has become about 11% every year since 1988;
• The travel industry has increased than the oil business;
• Increment in openings for work;
• The legislature has made parks and nature holds in the city that are available to general society;
• Dubai has turned into a good example for different urban communities in the Middle East.

Negative Effects

• Increment in acoustic, visual, luminal and warm contamination.
• Increment in populace and urban improvement.
• The development of Palm Island is gradually decimating marine life and causing disintegration on the shore of Dubai.
• Increment in water utilization (around 500 mL for each individual every day)
• Danger to the Islamic culture.
• Development laborers from different nations live in shaky conditions and the compensation is very low.

Conclusion

We have seen that goal promoting is a fascinating, unpredictable and troublesome action. Be that as it may, as an ever-increasing number of spots look to wind up significant visitor goals, there has never been a more noteworthy requirement for successful goal promoting. This is especially valid for Dubai where we have customary mores and lifestyle clearing route for the most recent that innovation can offer. Dubai is as of now a decent vacationer goal, however sooner rather than later once they have finished their extraordinary undertakings, Dubai will turn into an incredible vacationer goal. A spot that has a bit of something for everybody, Dubai will genuinely turn into the city of the future by executing creative advertising methodologies.

References

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