The differentiating effects of gender have been studied in various fields regarding Internet use due to it being such a basic demographic variable. When comparing Internet usage between men and women, it is clear that men have a much higher rate of usage, exploring a broader range of sites, however, women show a higher frequency of social media usage (Biernatowska et al. 2017). Studies have shown that more often, men play online games, contribute to discussion groups and visit gambling...
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Introduction The aim of this paper is to find the correlation between yearly album sales from 2015-2017 and the YouTube music video views. K-pop otherwise known as Korean Pop has been increasing in popularity globally these past few years and I believe it is a really good way to know the culture of South Korea. When I was first interested in K-Pop last year, I was really intrigued by the difference of Korean and Western artists. In Korea, their artists...
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Cable TV is slowly being overtaken by events. Granted, there are still millions of loyal subscribers who haven’t “cut the cord” yet but the masses are now gravitating towards online options of viewing content. Blame it on technology or crazy work schedules but convenience is now top on the list of people across the planet. Among the many options of online TV includes YouTube TV—a fairly new player in the game but one with an incredible attitude and force. Launched...
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This article was issued in May 2012 by Stephen Marche in The Atlantic. In this article, he told us about the technology which was more connected to our lives even more than from our still but still by using this person themselves lonely. From the last three decades, in a country like New York people fed on extra socializing and have much less time for the real society. We live in logical contradiction the more they feel alone. We were...
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Abstract Video watching had emerged as one of the most frequent media activities on the Internet. Yet, little is known about how users watch online video. Using two distinct YouTube datasets, a set of random YouTube videos crawled from the Web and a set of videos watched by participants tracked by YouTube developer App, This paper examine whether and how indicators of collective preferences and reactions are associated with view duration of videos. This paper also shows that video view...
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Global Meaning of Advertising Advertising is the greatest art of the 20th century (Herbert Marshall McLuhan) Advertising is any paid form of presentation and promotion of ideas by identified sponsor; it is the major component of promotion mix. Advertising is to make consumers / people aware regarding new or existing product or services. It is a part of marketing which helps to convince and increase the sales of products. According to American Marketing Association any paid form of non personal...
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Introduction A range of computing applications has been evolved in the past decades but nothing as popular as Facebook. Facebook is one of the most globally popular social media platforms in today's world. According to a report by statista.com, there were 2.7 billion active monthly users during the second quarter of 2020 and 1.82 billion daily active users during the third quarter of 2020. Facebooks impact on the global economy is also tremendous. According to a report by Deloitte Facebook...
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The Republic of the Philippines has been called the ‘promise of Asia’ and the ‘sick man of Asia’ alternately ever since its search for stability, prosperity and development began (Manrique & Manrique, 2017). This review attempts to show how the use of social media in one country, the Republic of the Philippines, has grown and has been used to encourage political awareness and participation among the Filipino masses. The country is ranked among the most technologically savvy in the world...
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Introduction to Social Media Addiction The selected topic for this report is 'Should social media/smartphones be classified as an addiction and considered as a drug?'. This topic is important because social media addiction is a developing marvel in Canada and in other parts of the world. It is observed that an individual almost spends 120 – 180 minutes daily on social media at different time intervals. As per this calculation, it can be analyzed that an individual spends around 5...
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Introduction The three narratives that Joshua Meyrowitz illustrates each answer the question “What do media do to us or for us?” (Meyrowitz 2008 p644). Each answer is generally true, but each is still lacking information found in the other two narratives. To gain a full understanding of YouTube one must look at a number of different viewpoints. The three narratives have remained separate in media studies. Along with Meyrowitz, only a few other theorists have linked the narratives together, such...
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Introduction: First and foremost, I have been asked to discuss social media its advantages and disadvantages. Moreover, I have been asked to discuss social media in businesses and how it helps the growth of the business. Social media allows to carry a good reputation of the brand as well as give support to customers who are either unhappy or displeased by the service. I am going to research my information on how social media was created and how it affects...
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The development and expanded commonness of social media all around the world has given individuals a stage to take an interest all the more effectively in democracy. This had made social media platforms an integral asset of articulation for a democracy. “Social media has become an expansion of our lives. Everybody has a nearness via social networking media. Although there are a few defects and sick impacts, it can't be run down in light of the fact that it is...
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In this article, the authors offer convincing arguments regarding the use of social media to influence social movements. Such technological innovations provide the best environment for participation and encourage people to focus on issues that affect them directly. Individuals who rely on social media platforms will have higher chances of pursuing a wide range of initiatives, thus becoming an important social capital. The authors explain why those who want to record identifiable gains should be ready to analyze some of...
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We surround ourselves every single day using technology and looking through social media watching the latest posts on public figures we follow. We tend to always seem to run into a certain image that is defined as the ‘beauty standard of the moment’. Although beauty has evolved within the years many see it as an ordinary thing, as a joke, but as mentioned before there are two sides to this controversial topic. Many change their appearance to please themselves. Although...
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The History of Social Media In this essay, you will be able to find a brief history of social media from its beginning, which is dated from 1971 up until the present times. The timeline below covers only the most significant events/platforms, so feel free to explore this topic even further on your own. 1971 – Ray Tomlinson, a computer engineer, had sent a simple test message to himself. It has taken place in Cambridge, Massachusetts, where email was sent...
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Introduction YouTube is a video-sharing site in the United States that allows users to upload, share, watch and comment on videos. YouTube was founded in February 2005 and acquired by Google in November 2006. YouTube is the most popular website in the world and is used by many users every day. YouTube has users all over the world, so the site's languages include English, Portuguese, German, and dozens of other sounds. There are many kinds of YouTube videos, including music,...
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YouTube is a great tool that can help people to get information, knowledge, and entertainment on the same media platform. YouTube content can create high social and mental influence on users. Most of the content being uploaded is by individuals like vloggers and only some of it is by corporations. So, the content available has many issues and viewers approach it in both a negative and positive manner. Viewers and bloggers claim that YouTube contains inappropriate content, and this becomes...
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YouTube has been a long-standing platform where people filmed everyday lifestyle videos. However, it is no longer enough to produce engaging content that satisfies oneself. With increasing pressure to stand out by feeding the algorithm that promotes a video’s popularity, it has become common for modern-day Youtubers to seek professional help in their video content production. Consequently, a new layer of jobs has emerged, one that people do not intuitively regard – farming out professional video editing to third parties....
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Social media has become a ubiquitous part of our lives, and it can be used for numerous purposes, including communication, entertainment, news, and even education. The average person spends more than two hours a day connecting with people and staying in the loop with what's happening around them. However, while many people understand the value of having information at their fingertips, they may not know all the advantages that social media can offer. In this social media essay, we will...
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In today's digital age, we have access to a plethora of online platforms that make it easier than ever to stay connected with friends and family. The advancements in technology have revolutionized the way we communicate, with the emergence of social media being one of the most influential innovations in recent years. This essay will explore the impact of social media on mental health, how it influences interpersonal communication, its usage in businesses, and so on. The Benefits of Social...
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Unsurprisingly, social media has become a large part of our everyday lives. From Twitter to Instagram, Snapchat to YouTube, we're constantly surrounded by various platforms that have both positive and negative effects on our society. In this essay, I'll be exploring the pros and cons of social media. Let's dive in! The Pros Of Social Media One of the most notable pros of social media is its ability to connect people all over the world. With just a few clicks,...
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Technology plays a vital role in society and can be incorporated into various aspects of our everyday life. Youtube website is a video sharing service that can be integrated into the traditional Biology lessons. Youtube videos are usually very interactive and if used correctly can play a key role in the teaching and learning field. Learners that are exposed to authentic and real life clips can gain positive indicators (Maness, 2004). The use of Youtube videos to teach the lesson...
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“The Federal Trade Commission has approved a fine of roughly $5 billion against Facebook for mishandling users’ personal information, according to three people briefed on the vote, in what would be a landmark settlement that signals a newly aggressive stance by regulators toward the country’s most powerful technology companies,” ( ). Besides for the fine, Facebook also has to give more insight of how data is collected when it comes to the users. This is one of the biggest fines...
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Technology has become an important part of human life. In the modern era, technology influences the lifestyles of people as well as their opinions. Although technology has many benefits, it also provides an avenue through which people can circumvent rules and regulations. Brexit offers a clear example of how people can manipulate technology to defeat regulations. During the Brexit referendum campaigns, Facebook played a big role in influencing voters. The outcome of the Brexit vote was a result of concerted...
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YouTube has become a learning experience for me. It is one of the most admired and accepted video-sharing websites where it consists of varieties of functions to empower a cybernetic world to activate. YouTube has been recognized as one of the topmost visited websites on the entire World Wide Web among other websites too; Google and Facebook. It’s basically like broadcasting yourself and providing the world; your ideas, thinking, knowledge and entertainment. This website has been unbelievably trendy in today’s...
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Promoting a private company with YouTube publicizing may result in the greatest value for the money of any advertising strategy you use to fabricate your image, to impact the voices that will impact your potential clients, and to show your item or administration data to a wide group of spectators. Be that as it may, there is a gigantic measure of promotion available for use about the esteem and prominence of the different web-based social networking, including YouTube. Promoting an...
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Facebook is one of the leading social network platforms, founded in 2004 with a mission to “give people the power to build community and bring the world closer together” (Facebook, 2018). This suggests that Facebook is an important marketing tool to reach target audience. From a marketer’s point of view, Facebook can be seen as a bridge between the organization and individual people. Due to Facebook’s rapid growth, 3 years after its introduction Facebook has launched “Facebook Ads” with business...
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YouTube has become one of the biggest social media platforms today. Its popularity has grown immensely in a matter of a decade and still continues to pull in millions of users each day. YouTube is a site that allows users to not only watch videos, but upload their own content to gain subscribers, views, and money. The platform was not always this mainstream, but it is interesting to see how much it evolved to be so in a short period...
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Introduction This literature review is going to investigate the current state of YouTube and how it has changed over the years. The literature review will then narrow down its research to focus on how the platform has affected businesses positively and negatively and how they utilize the platform from a marketing aspect and future potential for the platform. YouTube is a multimedia platform that allows users to create an account for free and upload videos that they have created. YouTube...
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Facebook was founded by Mark Zuckerberg in 2004, since then Facebook hasn’t stopped growing. Facebooks model relies on user’s personal information; what pages users shares and likes. Facebook believes that everything you upload become their property, like images, videos, posts, music and so on. When you use the Facebook page, then you already have agreed on their terms that says every content you publish they can use it, without paying you. So, everything you share that is public its free,...
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