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Starting with a blank canvas, a significant business sector called the fashion industry generates 1.2$ trillion a year. Therefore, fast fashion is defined as buying clothes and wearing them at a specific time, and using them less [1]. Instead of every fashion season, new designs in stores are updated every few weeks. Even though in most developed countries people get rich and they prefer to buy new clothes every day for different occasions. Nowadays, fashion companies work hard to meet their demand and contribute to the success of their companies. Due to the concern about fast fashion these days, I will examine the effectiveness of solutions for this problem.
Fast fashion aimed is to increase profit by focusing on speed and lower prices. It might not follow the safety rules which endangers employees, so many people did not have an idea about what they are actually consuming. Factories are still determining if fast fashion can affect or cause health problems. According to the World Resources Institute study, apparel production can lead to emissions-intensive [2]. Hence, cotton production caused the environmental problem. It contains chemicals and pesticides that affect the environment negatively. In fact, one garbage truck of cloth is burned or landfilled every second. In addition, cotton production takes 713 gallons of water just to make one cotton shirt, and that meets the average of the person’s drinking needs for more than 2 years [3]. Moreover, clothing production has a societal impact. U. S. Department of Labor report has found in more than one country such as Argentina, Bangladesh, Brazil, and China evidence of child labor in the fashion industry. Since factories increase their profit, they do not care about human health or welfare.
One solution to this problem is to choose organic cotton and grow it without pesticides. An environment audit committee study shows that increasing organic cotton production could minimize environmental issues, as it helps to reduce the use of chemicals and pesticides [4]. Additionally, while using cotton production polluted and wastewater, some researchers have found that working only with smallholder farms in Africa, which are exclusively rain-fed will help conserve water [5]. Also, a modern solution is drip irrigation which drops by a drop of water might help reduce water usage. However, drip technology is highly cost. Since people see the huge numbers of the negative impact that affect the environment and human health, they strongly refuted clothes that require chemicals to be produced.
Fast fashion is harmful and dangerous; it is not acceptable since the environment and human health is the most important to live a better life. Another solution to this problem is to buy less and wear more. As the fixing fashion report says: “The most sustainable garment is the one we already own.” [6]. According to WRAP valuing our clothes report 50% of UK clothing can be extending the active life, by nine months only it would save 10% water, 4% waste, and 8% carbon [6]. Although buying less is helpful, some people think that recycling their unwanted garments is better to save the planet.
Despite the fact that fast fashion has some advantages for fashion industries, it is affecting human health and causing environmental issues. Fast fashion is still used now and it might be used in the future. People should know more about fast fashion and get deep into how it might be a risk to people's safety. They must see the ways it is done and how it affects human health. In addition, people should avoid consuming cotton products and go for buying organic cotton ones. Furthermore, governments should enforce penalties on any company that uses clothes without checking their safety by making sure that the clothes are made with stricter environmental regulations for factories to avoid environmental impact and diseases.
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