Google search engine is the most popular search engine in the world due to its reputation as the most trusted source of information. Its history begins in 1995, when Larry Page and Sergey Brin, while studying at Standard University, began to develop a search engine as part of their research project and named it as the ‘BackRub’. In order to determine a site’s authority, they designed the search engine to explore the connecting links between web pages. They called the search engine ‘Google’ after the mathematical term ‘google’, which means ‘No. 1’ followed by 100 zeros to organize the information available on the web (Shravya, 2017).
Later, Page and Brin decided to formally incorporate their company. In the year 1998, they set up their first data center in a garage. They started to look for the investors in their initiatives. As a result, Andy Bechtolsheim who is a founder of Sun Microsystems invested about $ 100,000 in their company. They manage to raise over $ 1 million over a period of time. After raising $ 1 million from their family, friends and other investors, finally they were able to establish their Google search engine on 7 September 1998 with Craig Silverstein as a first employee (Shravya, 2017). Initially, Google served over 10,000 queries per day and slowly it gained popularity of most reliable source of information. By 1999, it was serving over 500,000 queries per day and soon the company could expand from small garage to now a mega office. In 2013, it was serving an average of 5.9 billion queries (Adamovich, 2019).
Google currently serve 40,000 search queries per second which accounts for more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide (Shravya, 2017). In 2015, American multinational conglomerate Alphabet Inc. was created as parent company of Google. It was completed on 2nd October 2015. In November 2015, it ranked first amongst the multi-platform web properties in the United States with 247 million U.S. unique visitors and a market share of 63.9 percent among the leading U.S search engine providers (Shravya, 2017).
Strengths of the Company
Google web service provide the facilities, such as image search, Google news, blogs search, Google search and other facilities to the people. It provides thousands of information in a different format for the easy access of information by the users. They gather all types of information in English worldwide and it is the important source of different media. The users can keep track on important events, appointments and special occasion through the use of Google calendar. Google also offers free mail service including Gmail and social networks like Orkut. The Google earth and Google map provide facilities to locate and learn about that area and can get satellite and aerial images from their desktop. It also provides information to purchase book online and read the books online. In the YouTube users can search and watch videos. Moreover, Google provides photo sharing options in the Picasa Web Album (Lyu, 2012).
Weaknesses of the Company
Google portfolio doesn’t have commerce feature as 99% of its revenue comes from advertising and rest 1% from licensing of service. It is very difficult to capture context because Google has only one search box. Google is lagging behind Yahoo. The users can organize the Google page. The user can go to other user account and see the profile that is the criticism of the privacy. Google Ad sense is under serious threat from vertical AD network (Lyu, 2012).
Google can start with some services like product search, print media, multimedia and private database. Google can also add chat rooms and email systems to attract the users. It can increase switching charges by tracking users search histories only if they permit and could remain them through emails for their relevant search updates as per their personal requirement and interest. Google can also become a mass-market portal like yahoo and MSN can increase watching cost of users. It can also provide full-fledged services on hand held mobile devices to acquire the market beyond the conventional Internet (Lyu, 2012).
Google should be aware of new search engines which promise to improve search services compare to them. For an example, like new search engine supported by powerset. There is lots of competitor growing in. In addition, at some point MSN and Yahoo may merge becoming a threat to Goggle Company. Experts also found out that Goggle lacks peer search services (Lyu, 2012).
Google can adopt market modification strategy as it can grow its impressions by increasing the frequency of searches by users, providing new search services and the traffic to sites in its search and advertising networks. They can also provide services where users cannot go to other user account and see the profile. With change in time, they also need to change their service provider by improving their search engine so that users are always there to use their service.
In the year 1995, Larry Page and his friend Sergey Brin began to work on search engine as a part their research project because both of them were found of computer technologies. In 1998, they set up their first data center in a garage as a small company with the investment of $1 million. But soon the company could expand from small garage to now a mega office which is located at Mountain View, California. They were able to establish their Google search engine on 7 September 1998 with Craig Silverstein as a first employee. The company has become the world’s most popular search engine. Over the years, Google has achieved Google service such as Ad Sense, Google Maps, Gmail, Android, YouTube, Verizon Partnership and iPhone Search. The company serves as the Internet search function, cloud computing, as well as range of different advertising solutions. Slowly Google gained popularity of most reliable source of information. Their users continued to grow rapidly with their reputation for being efficient and most reliable source offering relevant information at a maximum speed.
- Adamovich, K. (2019). Larry Page Turns 46: How He Launched Google and Alphabet. Retrieved from http://www.flickr.com. Accessed on 15 October 2019.
- Amiri, S. N and Marimaei R.M. (2012). Concept of Entrepreneurship and Entrepreneurs Traits and Characteristic. Scholarly-jourmals, 2 (7), 150-155.
- Lyu, F. ( 2012). Strategic Analysis of Search Engine Giant: A Case Study of Google Inc. International Journal of Computing & Business Research, ISSN(online), 2229-6166.
- Shravya. (2017). Larry Page & The story of Google. Retrieved from http://www.google.com. Accessed on 15 October 2019.