Key Steps Necessary to Start Planning Digital Marketing Strategy

There are different digital marketing strategies since prioritizing is very important; it can get a little overwhelming when you're trying to decide which one type of strategy to implement. Marketers looking for the ultimate digital marketing strategy need to have a, product, and demographics before choosing a digital marketing strategy that will be effective for their needs. When it comes to your digital marketing campaigns, you should avoid wasting your time by targeting the wrong demographics with your strategy, keeping in in mind that your lead generation efforts could drain your pockets if not properly implemented.

What is Digital Marketing?

Digital marketing is a term that applies to online marketing efforts. It includes the use of online marketing channels like search engines, social media, and websites to connect with customers. Some people simply call it online marketing. Digital marketing strategy or plan both are the same things defining a set of actions that could help you in achieving your goals based on the latest Digital marketing trends.

So, a digital marketing strategy is a marketing strategy focusing on the digital side, fairly self-explanatory. Your business may have already implemented a digital strategy, or you may think your business does fine with traditional marketing, which it might at the moment. But trends show that more and more people and businesses are using the internet as the main resource in purchasing decisions and research. Meet your customers where they are – on the web, with a digital marketing strategy.

How to structure a digital marketing plan?

An integrated digital strategy will give you a foundation for all the key online marketing activities we recommend in the digital marketing planning framework. You can use essential multichannel marketing activities covering all parts of the customer life-cycle like:

• Plan – which is the most important, Use a data-driven approach to review your current digital marketing effectiveness, customize analytics, set up SMART objectives create a strategy of prioritized improvements to how you deploy digital marketing media, technology and data to increase leads and sales
• Reach - Build awareness using online marketing techniques that will drive visits to your site.
• Act - Encourage interactions on your website or social media to help you generate leads for future
• Convert - Use re-targeting, nurturing and conversion rate optimization to remind and persuade your audience to buy online or offline if phone and face-to-face channels if these are important to you.
• Engage - Increase sales from existing customers by improving personalized communications using web, email and social media marketing with customized re-targeting.

1. Determine What You Want to Accomplish

What do you want your digital marketing strategy to accomplish? Do you want to build name brand recognition? Do you need to Generate leads? Get more sales, or email subscribers? Great! Whatever it is that you want, though, you need to plan it and make it happen. This is yet another way that marketing has an online dating crossover comparison. If you go on a bunch of blind dates with no idea what you’re looking for, you might settle down with the first person who you can tolerate. If you have an actual list of traits you want in a person, you’re much more likely to find your match. Your goals matters, and you’ll need to take specific steps to accomplish each one. We’ll look at this more in-depth a little further down.

2. Research your target audience

Making assumptions is a dangerous game for marketers. And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to get confused about finding your audience anymore. So much of what you need to know about your audience to influence your social media marketing strategy is already out in the open for you, you only need to select, customize and keep going. Take today’s social media demographics. These numbers speak directly to which networks your brand should approach and what types of content to publish. Here are some key takeaways:

• Facebook and YouTube are both prime places for ads due in part to their high-earning user bases.
• The majority of Instagram’s are millennials or Gen Z, signaling the strength of bold, eye-popping content that radiates with personality.
• Women vastly outnumber men on Pinterest, which is noted to boast the highest average order value for social shoppers, if you have a product targeting women, well.. Pinterest should be your prime target.
• LinkedIn’s user base is well-educated, making it a hub for in-depth, industry-specific content that might be more complicated than what you see on Facebook or Twitter.

See how no platform is one-size-fits-all? And although the demographics data above gives you insight into each channel, what about your own customers? Further analysis needs to be done before you can truly know your customer demographics on social media. That’s why many brands use a social media dashboard which can provide an overview of who’s following you and how they interact with you on each channel.

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3. Start blogging now.

Sure, you could start a blog. If you don't have a blog for your business, then you need to start one immediately. Most people find blogging mundane because they lack visibility. The truth is that your blog is going to be like a barren desert unless you know what you're doing. But this isn't just about posting your ideas on your own blog. You should start authority blogging. Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn's publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now. When you do blog, ensure that you blog effectively. Don't post thin content. Think about adding value. Worried about revealing all your business secrets? Don't be. Give people so much value that you instantly become an authority in their eyes. This is one of the most powerful strategies you can use to market any business.

4. Content Marketing

Content marketing is a big part of attracting a targeted audience. What’s essential about content marketing is that you need to make your content valuable, relevant, and consistent to make it worth the time of those consuming it. In today’s time, you need to focus on creating content that can solve pain points and stay evergreen. Using shortcuts or black hat SEO tactics just to move to the top of search engines won’t work anymore, a hard slap which will take you to page 59 will be on your way as soon as you get caught, thanks to Google’s all-seeing eye. As they say, "content is king," but only if we execute it correctly. It's essential to keep in mind that everything you do for your business growth counts as content, whether it's in the form of text, images, or videos. As a brand, it's crucial to focus on mobile-optimized content, native advertising, email content, and other forms of content. However, this content will not be effective unless it's appropriately distributed to your audience through blog posts, websites, social media, email, and SMS marketing, using marketing automation tools. Think seriously about mobile content because smartphones are already making up 50% of all global devices. This is going to affect digital advertising, and how influencers promote your brand. Automation tools send content to prospects on their mobile devices at just the right times.

5. Email marketing

Each time you publish a new blog post, you should send out a newsletter. It takes minutes to do, and it sends thousands of people to your blog. But this didn’t happen overnight… In this way, you can easily build your email list, in a short amount of time you can have tens of thousands of subscribers who actually want to hear from you. So if you haven’t yet pulled the trigger when it comes to email marketing, the best time to start is right now.

There are plenty of ways to do that, but blogging with SEO in mind is the best long-term strategy. The next step is to convince those people to sign up to your newsletter. There are lots of tips and tricks for doing this: Lead magnets, content upgrades, etc. But the thing that unites all of these tactics is providing something of value. It might be a PDF version of the post (content upgrade), a free 7 day email course (lead magnet), or something else. Just remember that list building is not something with a beginning and an end. It’s an ongoing process, so don’t put off emailing your list because you’re scared it’s not big enough. Make an effort to keep subscribers engaged and send them valuable information — even if you don’t have many. Do that consistently over time, and you’ll have an engaged, responsive list of people that actually enjoy hearing from you.

6. Choose The Channels You Want to Use

In your digital marketing campaign you will probably want to utilize as many channels as possible. If you are a business to business company you should not be using the exact same channels as a business to Consumer Company. You can advertise on social media sites like Facebook, Instagram, LinkedIn and even Pinterest. Google Ads are popular as well and can quickly get your company website to the top of search results. As we mentioned the importance of email marketing above, Don’t leave email marketing out of your digital marketing campaign. Sending emails is often neglected by companies but this is one of the best ways to grow your business. A combination of marketing on social media channels, sending emails, optimizing your website and using Google to advertise can build a strong strategy if done correctly. With all of these strategies working together, there’s a lot of room for user error. Of course, you can learn how to build an amazing digital marketing campaign yourself.

Sales Growth with 185% by Offering Highly Qualitative Case Studies

Smart and effective digital tactics are a gold mine. Case studies as well. Not to mention the conversion optimization rates you can get with them. Case studies have a huge potential to grow traffic, sales, and revenue if you offer quality results and show your product brings value. The Content Marketing Institute conducted research where they saw that 63% of UK marketers believe that case studies are an effective digital marketing tactic. Case studies are the fifth most popular marketing tactic used out of 12, after social media, newsletters, blogs and blog posts. Neil Patel, one of the top 10 marketers according to Forbes, conducted a study to see the influence of the use of case studies on his own site. He witnessed a growth in his revenue by 185%.

Growth Hacking

If you’ve been paying attention to recent trends in the digital marketing industry lately, you probably have heard a fair amount about growth hacking. In growth hacking, every strategy you execute, tool you install, and technique that you use to gain traction is informed by your desire for growth. Often, in growth hacking, traditional processes take a back seat to results. Growth hackers view the digital landscape as a battleground and see their job as fighting in that battleground and rising above the competition at whatever the cost. They use data as their weapon and creativity as they vehicle.

Growth hacking often employs small techniques, known as “hacks”, that help companies to drive demand and growth. Often, these strategies are in a moral gray area, which is one of the reasons why growth hacking has remained on the outskirts as a strategy. However, companies see the results that the practice is able to provide and want it for themselves, which is why we will see growth hacking take an even larger jump into mainstream marketing circles in 2020. Try these simple digital marketing strategies out on your website and see for yourself how much of a difference they can make. If you want your business to grow, digital marketing is the place to start.