Internationalization of Planning and Implementing Products and Services: Analysis of The McDonaldization of Society
“Internationalization is the process of planning and implementing products and services so that they can easily be adapted to specific local languages and cultures, a process called localization.” -Margaret Rouse, A “Firm” Step. “Internationalization is the growing tendency of corporations to operate across national boundaries.” -Alex Wilson, Tackling Bigger Markets. Internationalizing firms tend to start their expansion into culturally close countries before expanding further. Introduction The establishment of a firm is always carried out with a stable growth in mind....
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