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McDonaldization of Society Essay Examples

8 samples in this category

Internationalization of Planning and Implementing Products and Services: Analysis of The McDonaldization of Society

“Internationalization is the process of planning and implementing products and services so that they can easily be adapted to specific local languages and cultures, a process called localization.” -Margaret Rouse, A “Firm” Step. “Internationalization is the growing tendency of corporations to operate across national boundaries.”...
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