Mission And Vision Statements For Yapı Kredi, Akbank And Odeabank
Three companies that I choose for this assignment are Yapı Kredi, Akbank and Odeabank. First I would like to start with analyzing Yapı Kredi. When we look at Yapı Kredi’s mission statement. We can see that there are three missions on their website. The first one is to achieve long-term sustainable growth. Their first mission statement describes their future plans and their claim to growth in future. However, ther are not identify the company’s products or services and don’t give the company its own identity. In their second mission statemnt, they say that they will create value for all stakeholders. In this mission statement they describe their claims for customers. However, they are not specifying a customer group, they are using a generic definition of their customers, by saying widespread and integrated environment like saying all stakeholders. They are also not specify the buyer needs it seeks to satisfy and its approach to pleasing customers. Last but not least mission statement is to be the first choice of customers and employees. In this mission statement, they are also not specifying their customer group or work group.
The vision of Yapı Kredi is to be the undisputed leader of the financial sector. First of all, their target market is not clear. If they talk about the world, it is not feasible. If they want to become the best of the world, first they should be the best in their country. On the other hand it is easy to communicate, flexible, focused, directional and graphic.
To sum up, their vision is relatively good for them because it fulfill aproximately all the common shortcomings in the slides. However their mission statement is not clear. To improve their mission statement they can say in Turkey or Middle East.
Second company that I choose to analyze is Akbank. Their mission is to create lasting and high value for all their stakeholders with their innovative financial solutions and reliability. There is too many problems in this statement. They only specify its approach to pleasing customers but they don’t identify the company’s products or services. They also not specify the buyer needs it seeks to satisfy and the customer groups or markets it is endeavoring to serve. They don’t give the company its own identity. As a result, their mission statement is not clear.
When we look at Akbank’s vision, it says that being the leading bank who carries Turkey into the future. We can say that it is forward looking so its directional. It is also focused, feasible(if they talk about Turkey), desirable and graphic. It is too broad and vague because they did not clearly mention what they are going to do in the future. They also did not mention which markets that they want to become a leader of. However, it is easy to communicate because it is short and direct slogan. It is also not unique for the company’s identity and can be used by any banking company.
In my humble opinion, they don’t have a good mission statement, they have a goal or objective statements that they want to achieve. Their vision statements is not bad when we compare with their mission statement but it is also not good enough for a company who wants to become leader of their sector. Having bad mission statement and not good vision statement can affect their working standarts, their operations can be get worse because of not having clear vision and mission statement.
Last company that I choose to analyze is Odeabank. Their mission is to target the happiness of our stakeholders by investing in the best in banking and to give them an understanding that cares about the lives of our stakeholders. This statement is too long to understand. It looks good but when we look detailed we can see that it is not good. It don’t identify the company’s products or services. It also not specify the buyer needs it seeks to satisfy and the customer groups or markets it is endeavoring to serve. It only specify its approach to pleasing customers and give the company its own identity.
When we look at Odeabank’s vision, it says that to be the first bank that comes to mind in the banking needs of everyone who cares about life and time. We can say that it is forward looking so its directional. It is also focused, desirable and graphic. It is too broad and vague because they did not clearly mention what they are going to do in the future. They also did not mention which markets that they want to become a leader of so it is not feasible. It is also not easy to communicate because it is not short and it is not a slogan. In my opinion it is also not unique for the company’s identity and other banks can use their vision statement.
All in all, they don’t have a good mission and vision statement. In both they talk about their goals for future. But these phrases cannot be enough for a good vision and mission statements. Having bad mission and vision statement can affect their working standarts, their operations can be get worse because of not having clear vision and mission statement. To have better vision and mission statements they should focus to fulfill all the common shortcomings in our slides.
To refresh the world in mind, body and spirit To inspire moments of optimism and happiness through our brands and actions To create value and make a difference. To refresh the world in mind, body and spirit This statement said that the world needs refreshment and that is true, because people live in the world use their energy to work and run the operation of daily routine.The statement refer that people in the world needs rest their mind and relax...
Google came into existence more than 20 years ago on the 4th of September 1998. Google was created by two friends named Larry Page and Sergey Brin. They found Google when they were completing their Ph.D. at the Stanford University in California. The headquarters of Google is located in California, United States. Google was actually known as Backrub when it was initially founded. Together Larry Page and Sergey Brin own 14% of Google’s shares. Sundar Pichai is the current CEO...
Introduction You want it to stand out against your rivals when it comes to creating your business goal, vision and quality statements. The statements must have an effect that reflects the company’s ethos and culture and captivates the customer. How are we strategically running an organization if we don’t have a goal to fulfill our business vision? The mission is known as the company’s heart. In a Forbes article titled: ‘Corporate Mission Statements Don’t Really Matter Unless You Want to...
IKEA It was recorded that IKEA came to existence through a 17 year Swedish young man called Ingvar Kamprad in the year 1943. This business process starting at the beginning was known to be selling pens, Christmas festive cards as well as seeds growth harvested from the farm of Kamprad’s family. As this business continues, it expanded into retailing of home furnishings and also global cultural dimensions. The year 2009 IKEA grew business in 38 countries over the world where...
Google is a well-known company founded in Stanford University by Larry Page and Sergey Brin on September 4th, 1997. They created an online search system that became an international essential for researching. Google is known for its reputation as the worlds largest search engine, a quick and simple cost-free service that appears within seconds. No matter what language you speak Google can recognizes it. Google also shows you different maps around the world, breaking news from across the globe, to...
CarMax: An Analysis CarMax, Inc., sells used cars at low, upfront prices. CarMax was first established as a used-car store in September 1993 and currently has 195 locations. CarMax was developed by Circuit City in hopes of business growth beyond the consumer electronics sector. Their purpose is “To drive integrity in the automotive industry by being honest & transparent in every interaction.” (CarMax) Car dealerships have the stigma of being dishonest, whereas CarMax is trying to change that impression by...
Introduction According to Ekpe and Sunday, mission statement is very important and a critical part of an organization and its overall operating plan (2015). Mission statement defines the goals and the vision of the organization. According to Ekpe and Sunday, mission statement “should provide a unique and directional statement, on why the program exists” (2015). People involved in an organization, have an opportunity to achieve their desired goals and work independently to perform at a desired level. This assignment will...
History YETI Holdings Inc. was started by Roy J. Seiders and Ryan R. Seiders in 2006. They are two likeminded siblings who loved the outdoors, including Hunting, fishing, and going to outdoor trade shows. YETI was created when the two brothers had become fed up with the current outdoor coolers on the market. Because of this they decided to create a cooler that would outperform and outlast all the competitors. Profile YETI is based out of Austin, Texas and represents...
Cultural analysis of Malaysia The understanding of culture is important in building a lifestyle brand that can have an emotional connection between a consumer and the brand. Nordstrom brands focus mainly on people’s lifestyles. Culture plays an important role in building the lifestyle of a society. Nordstrom major business centers around people’s lifestyles. Therefore in entering the Malaysian market, Nordstrom takes cognizant of the culture of the people. The market entering strategy is to ensure that the consumers are emotionally...
01 / 09
Fair Use Policy
EduBirdie considers academic integrity to be the essential part of the learning process and does not support any violation of the academic standards. Should you have any questions regarding our Fair Use Policy or become aware of any violations, please do not hesitate to contact us via email@example.com.
We are here 24/7 to write your paper in as fast as 3 hours.