Harry Potter is a popular book that has been criticized for many in the literature industry and from others. But not only that they also said that gives a bad message to the children to get in a commercialized culture that is nothing is enough. They think that you can not be a fan of Harry Potter without the official merchandise and other products. Parents and kids are spending a lot of money on these products, that is useless in the real world. Nothing is enough and everything is designed to make you want something else, therefore the companies are producing and making a lot of profit from it. I agree that commercialism in Harry Potter is having a big impact with the fans on a point that needs emphasizing since so many people believe that it can come true by buying all the original products or accessories that is actually useless.
In “Harry Potter and the Technology of Magic,” Elizabeth Teare argues that the book of fantasy literature is been popular and making adults and children to be more into it and also making merchandise like closet and candy from these popular stories that can be useless in the real world. Teare states that “The adult readers, critics, and publishers concerned with the definition of culture, in particular, have found in Rowling’s narratives a story that allows them both to participate in the messy world of millennial commerce and technology and to hold themselves apart from it. The novels’ uneven, interesting, and compromised depiction of children and commodity culture offers a useful arena in which such concerns can be thought about, though not satisfactorily resolved”(Teare,342). The main idea here is buying for you or the kids are not good because is something not necessary. Adults and also kids are spending their money on something that is not real in our world, that only favors the companies to make more profits. And promoted the commercialism of more products and the bad use of money that people are making in order to obtain that feeling of being on the shoes of their favorite characters and demanding more from it.
In “Theme park as an interface to the wizarding (story) world of Harry Potter,” Victoria Godwin describe that the creators of Harry Potter are trying to advertise this book in the theme parks like Disney and to sell merchandise for the tourists to participate and interact in the park. Godwin said that “Yet fans often use merchandise as additional interfaces to participate actively and to facilitate immersion. For example, in WWoHP, interactive wands use technology to create specific physical 'spell' effects in specific locations. Both wands and spells act as a synecdoche for the story world's magic, enabling immersion”(Godwin,1). The main idea is that these companies are creating new merchandising and building new attractions from the book of Harry Potter, therefore, the fans can feel the same experiences that they favored protagonist are going. With the fandom of this book are demanding more new things related to the objects or item clothing that are being created or updated in the series. There is nothing grown on having the fun of a theme park but these companies are using the kids to make their pares to buy more stuff from this book. Putting a gift shop after every big game of Harry implement the motivation of some kids and also adults to buy more merch and increasing the commercialism.
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In the book “Harry Potter and the Sorcerer’s Stone” by J. K. Rowling, in the story introduces the son of Mr. Dursley, who is a spoiled kid and he can have everything that he wants. The author describe the scene, “The table was almost hidden beneath all Dudley's birthday presents. It looked as though Dudley had gotten the new computer he wanted, not to mention the second television and the racing bike”(Rowling,15). Because the parent of these kids give them all that he asks for, even if he has one already they were still pleasing him with more stuff. Dudley was another person that influences the commercialism when he was demanding more things to their parents to buy. Like in the article of Tears said that the parents are buying unnecessary things to their child's, without knowing that is creating a bad habit for them not and in the future. Using the same article of Tears said that by buying things that are unnecessary, also kids are losing the importance of a present or a gift that is given to them. In the book by Rowling have a scene were said, “We received your message and enclose your Christmas present. From Uncle Vernon and Aunt Petunia. Taped to the note was a fifty-pence piece. 'That's friendly,' said Harry. Ron was fascinated by the fifty pence. 'Weird!' he said, 'NMat a shape! This is money?' 'You can keep it,' said Harry, laughing at how pleased Ron was”(Rowling,51-55). Because Harry at that moment has more money than everyone else, he gives away does pieces that his family send it to him. The mind of Harry change on the way that money was not an issue for him, he knew that he has more money to buy more expensive things. In the book of Harry Potter by Rowling, he has to go to different stores to buy the things that were required for the classes that we were going to take in the new school of magic. In the book byRowling describe Harry that when he gets to one store he was excited and “Harry wished he had about eight more eyes...Several boys of about Harry’s age had their noses pressed against a window with broomsticks in it.’ Look’, Harry heard one of them say, ‘the new Nimbus Two Thousand-fastest ever’”(Rowling,60-61). He was so amazed by all the things that they have in the stores, since the common to the newest products on the market. Like in the article “Theme park as an interface to the wizarding (story) world of Harry Potter,” Victoria Godwin, said that us Harry and any other kid get excited with all the new things and wanted to buy everything. That's how commercialism work making a product but at the same time have updates on it that are more sophisticated that attract more their attention.
Using the same article of Godwin about creating new products or candy that is original from the book, the majority of people that are fans wants to experience all and they buy any product that the companies make without think how much are the spending. In the book by Rowling, she sees that “He had never had any money for candy with the Dursleys, and now that he had pockets rattling with gold and silver he was ready to buy as many Mars Bars as he could carry -- but the woman didn't have Mars Bars. What she did have were Bettie Bott's Every Flavor Beans, Drooble's Best Blowing Gum, Chocolate Frogs. Pumpkin Pasties, Cauldron Cakes, Licorice Wands, and a number of other strange things Harry had never seen in his life. Not wanting to miss anything, he got some of everything and paid the woman eleven silver Sickles and seven bronze Knuts”(Rowling,155). Harry, it was a poor kid but when he realized that his parents let him a lot of money, he did know how to control himself and wants to buy everything that he saw. He did not care how much we were spending, the only thing he was thinking is that he wanna try everything because he could not have that possibility before.
After reading the book of “Harry Potter and the Sorcerer’s Stone” by J. K. Rowling and researching some articles from Tears and Godwin. I get into the conclusion that commercialism is can be bad things for kids and some adults that get to involve in the magic world of Harry Potter. They can be spoiled by making their parent to buy anything that they want, or losing the importance of a simple gift because they want something more materialism. Also, the companies are creating a new version or creating new designs of the products that all kid want, and finally the kid and adults are fascinated with the exclusive and important merchandise that they don't care how much they paid.
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