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Staying cool for the summer, especially if you’re in the middle of a heat wave in Europe for instance, could keep you dehydrated and just stuck in a puddle of sweat. Chilling indoors or outdoors could be a drag with climate change continuously screwing up your summer plans with an intense heat wave, but thankfully, thirsty guys and gals have a variety of smoothies and cold shakes to choose from to keep cool. Say, Dunkin Donuts iced coffee, or maybe even their new limited edition summer beverage, the Kit Kat Coolatta.
Dunkin Donuts may be a maven in the donut industry but it’s not entirely foreign to the hype of cold smoothies and frappes. The 69-year-old Massachusetts-born business has never been a lagger in the donut scene, with quite the successful portfolio of over three decades of experience in retail, Dunkin Donuts is nowhere near done running America on donuts. In fact, according to a report by Dunkin Brands, 2018’s revenue boasts a 3.6% increase at $1.32 million in contrast to 2017’s revenue estimate at $1.28 million.
Store sales of the Dunkin Donuts brand experienced a 0.6% constant rate by December of 2017 and December of 2018. In 2018, Dunkin Donuts added 392 new stores and restaurants worldwide. About 278 were estimated to be in the US. Fourth quarter sales were also positive with a revenue of $319.6 with 1.5% from 2017 which was at $314.9 during the year’s Q4 sales. Overall, Dunkin Donuts is here to stay and is an established part of the American dessert trend that continues to challenge the likes of Krispy Kreme and Gonuts Donuts, day in and day out. With its new installment of a limited edition summer drink, the KitKat Coolatta is about to get Dunkin Donuts the millennial seal of approval.
Dunkin’s summer coolatta was first made available last June 26th to the public in all Dunkin Donuts locations until August 20th, making it the summer must-try for everyone scorching from the summer heat. According to product review site Best Products, the collaborative effort of Dunkin and Hersey’s-inspired products are set to up the brand’s summer game. The best seller and fiercely promoted summer drink is called “Vanilla Bean
Coolatta is a frozen beverage mixed with pieces of KitKat, while the “KitKat” Coolatta is a mixture of tasty flavors of crispy chocolate-coated wafers. Aside from these signature coolattas, there’s also the HEATH swirl latte, and the Hersey’s Cookies ‘N’ Creme Donut.
If everyone is skeptical with the level of sweetness these drinks have from just the name themselves, below are the nutritional facts to fully disclose the sweet tooth’s must-try drink, according to food website Fast Food Post. Either way, it’s summer, it’s hot, and giving into your little sweet cravings is not a sin in the spirit of the season.
The summer coolattas may be uber sweet but they are definitely not something to pass on after years in the business. The new summer menu sells the Kit Kat Coolatta at $3.09 while the prices of the other three may vary, but Hershey's Cookies and ‘N’ Creme Donut sells at $1.09. According to Bustle, Dunkin’ Donuts’ restaurant at 210 West 38th Street in Manhattan, New York City turned its branch into a “sweet escape” where customers and guests are immersed in a theme of island oasis with sights, sounds, and scents.
The Dunkin’ Donuts branch welcomed customers with a chance to win a surprise of a trip for two to the Bahamas. It’s not just in the West of 38th street where this surprise counter is at. Come first week of July, another Dunkin’ shop in New York is set to surprise another customer who purchases a Coolatta from 7:00 am to 6:00 pm with a beach trip to the Bahamas as well. Rest assured, the hype is not simmering down, with Dunkin’ Donuts continuously finding new ways to innovate products and staying afloat in a competitive industry. With its impressive $1.32 billion revenue, and EBITDA at $452.9 million from 2018, the 3.8% growth this year has led to an impressive $1.37 billion, according to Forbes.
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