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Research design refers to the overall strategy used to conduct research, which defines a concise and logical plan for addressing established research questions through the collection, interpretation, analysis, and discussion of data. The study design defines the study type and subtype, study problem, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods, and statistical analysis plan. Research design is a structure created to find answers to research questions.
The main types of research design are: descriptive research design, experimental research design, and explanatory research design.
Descriptive research design aims at accurately describing a population as stated by both Kothari (2004) and Mugenda and Mugenda (2003), it is the suitable research design for the research concerned with describing the characteristics of a particular group or its association with something else thus being the reason why it will be used during the study. This design will be appropriate for this study because Borden and Bruce (2008) content that choosing an appropriate research design is crucially important to the success of a project. The study therefore will adopt a correlation research design that involves observing the value of two or more variables and determine what relationships exist between them (Bo;8rden &Bruce, 2008). The design yielded both qualitative and quantitative data. The data that will be collected on performance targets and timelines will essentially quantitative since this is going ;2to be presented in form of percentage and frequencies. Qualitative data will be collected on performance indicators and measure of moderating effect of organizational performance.
Experimental research design processes on intervening in a process and measure its outcome, in order to know that your research is valid it will mostly depend on experimental design. This research design is the best choice when it comes to answering questions about cause and effect. The reason this study will use experimental research design is because it contributes to solving a problem. Thus, experimental design being the quantitative research. According to Vander Merwe (1996), quantitative research is a research approach that aims at testing theories, determining facts, demonstrating relationships between variables and predicting outcomes.
Explanatory research design is a type of research design which its main focus is on explaining the aspects of the study in a detailed manner. According to Khotan (2004) defines explanatory research design as a conductor for a problem that has not been well researched before, demands priorities, generates operational definitions and provides a better-research model. Despite explanatory design being a problem finder, it does not give any conclusive evidence but helps in understanding the problem more.
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