Introduction The onset of the 21st century brought about increased integration of digital technology in businesses around the world. This extraordinary development has changed industries worldwide and created more entrepreneurs, investors and business altogether in a short amount of time. Rapid digital technological advancements and the increasing accessibility of the internet to the critical mass has revolutionized businesses. As a matter of fact, it has become important for businesses to recognize the significance of incorporating digital technology and the internet...
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Abstract: The Internet has become the primary source of information for a large number of marketers and consumers. In developing countries like India, the rapid growth in social media provides both marketers and consumers a platform for communication and sharing information. This research paper aims to study the impact of social media in consumers’ decision-making process for purchasing of electronic goods. The study is conducted in Kothrud Pune, the respondents were consumers from the age group of 18-60 years. While...
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Meaning of Social Media Advertising Social media platforms. Social networking websites Social networking refers to the use of applications and websites to find people to establish communication with each other and build a good relationship with others. It enables the firm to directly communicate with its customers. People around the world can communicate in an informal manner, share ideas and interests among themselves. This strategy makes the consumers to feel better than the traditional methods of selling and advertising. Eg....
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Introduction Social media is redefining and reinventing marketing. It is also altering the definition and the foundations of communication as well as the dissemination of information. Businesses currently have access to rich channels through which they can get a hold of their customers, interact with them and push their products and services. However, the true promise that comes with social media is grounded on the direct connection that a company can have with its customers, as well as individuals who...
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1 Literature Review Social Media Marketing Social Media has been established as an important medium to reach an audience and researchers have written on how Social Media can be integrated with traditional marketing tools. (Bansal & Bharti, 2014) A shift in trends was detected with Social Networking Sites (SNS) emerging as a marketing tool for brands. One of the important applications discovered was how brands can facilitate the creation of online communities using SNS. Online communities provide a wealth of...
5 Pages
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Abstract Despite the recent growth in usage and adoption of social media as a marketing tool in globally to support firm operations through offering unique opportunities, very little empirical research focuses on Small and Medium Enterprises. The study is mainly focused to identify factors affecting towards adoption of social media marketing by SMEs in Sri Lanka. In particular, it measured the impact of top management perception, ease of use, facilitating conditions, and social influence on social media marketing adoption by...
5 Pages
2189 Words
The research work is about online social media marketing and customer purchase intention. Marketing had much importance. Advertiser companies prefer social media. It is considered an important variable in global business. Findings show that there is a positive relationship between social media marketing and customer purchase intention. Chapter 1: 1.1 Introduction of Project This study deals with the impact of Social Media Marketing on Customerâs purchase intention of Qarshi Refreshing Syrups. It will check social media marketing and customer purchase...
3 Pages
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What are the benefits of Market Segmentation? Customers differ from each other in many ways, such as; the benefits they want from a product or service, the amount they are able or willing to pay, the amount they buy, when and where they buy it and the type of marketing they see that draws them to a product or service. This is why market segmentation is crucial to any business. Market segmentation is the process of dividing a market into...
6 Pages
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Abstract The purpose of the study was to identify a relationship between social media marketing through artists and consumer buying behavior if any. The focus was on the feasibility to marketers and the medium i.e. social media artists, its impact on consumers. Data were collected through questionnaires and quantitative as well as the descriptive analysis was applied. It was found that a significant relationship exists between a social media personality endorsing a product and the consumers buying the same. There...
6 Pages
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The world we lived in 30 years ago as compared with the world today is completely different. In recent years, technology has been and continues to develop rapidly. With its rapid development, technology has significantly influenced marketing in a positive way and has paved the way for social media marketing to come to fruition (Solis 2010). This research thoroughly examines the effectiveness of social media as a medium for marketing in the United States. In the early 1700s, the only...
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The following piece of the model is Social Search which assumes a significant job for small organizations these days – it is tied in with animating and dealing with notoriety through interest. Social Bookmarking opens up new channels for the business through participating in social bookmarking and labeling content. Notwithstanding that it can deliver extra hunt traffic, in any case, it requires exertion. Another huge region of the system are informal communities. Long-range informal communication locales are valuable for the...
4 Pages
1775 Words
There are different digital marketing strategies since prioritizing is very important; it can get a little overwhelming when you’re trying to decide which one type of strategy to implement. Marketers looking for the ultimate digital marketing strategy need to have a, product, and demographics before choosing a digital marketing strategy that will be effective for their needs. When it comes to your digital marketing campaigns, you should avoid wasting your time by targeting the wrong demographics with your strategy, keeping...
4 Pages
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Today, we live in an era that is driven by digital technology. The explosion of social media over the past decade has reshaped our digital society. In my research to understand how and where these changes have occurred, I have accessed several journal articles to comprehend the nature of these changes. Originally, social media was devised and planned to facilitate deeper and colourful communication between individuals or groups. However, in todayâs climate it has evolved to allow engagement on various...
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The growth of beer culture, especially freshly brewed beer culture is booming in India. With Microbreweries are booming in southern part of India especially Bangalore where there are new micro breweries being launched once in few months. Bangalore is indeed called the pub capital of India (Shruthi, 2018). The growth of digital era has put us on a phase where using social media marketing is a compulsion for individuals as well as organizations (Singh, 2016). This study investigates the primary...
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Abstract Social media is growing in size continuously from its introduction, as well as the number of people using it increases – there has been an increase of 9% since last year. Several impacts on consumer behavior are thought to arise from social media advertising, for example, Duffett (2017) argues for increased attitudinal responses from frequent exposure to social media marketing communications, meanwhile IoanÄs & Stoica (2014) write about added influence on other buyers and an easy impact on attitude...
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Social Media Influencer (SMI) marketing within the corporate world is a relatively recent phenomenon. This is due to the fact that the corporate landscape has seen a seismic shift from disseminating information to their consumers predominantly through television, radio and print to the social media age characterized by various mediums such as Instagram, Facebook and Twitter dominated by influencers along with personalized ads. Social media influencers have played a key role in the social media age by generating conversation, driving...
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In the 21st century, the biggest use of big data becomes the core of marketing processes. Marketing defines by Britain-based Chartered Institute of Marketing as âthe management process responsible for identifying, anticipating and satisfying customer requirements profitably.â Data has been used to track and control businesses data 7,000 years ago since the innovation of accounting propagates to Mesopotamia for the record the growth of crops and herds (Rijmenam, 2016). In 2005, big data has been coined for the first time...
4 Pages
1606 Words
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