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Social Media Marketing Essays

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Social Media Marketing and Market Growth

Introduction The onset of the 21st century brought about increased integration of digital technology in businesses around the world. This extraordinary development has changed industries worldwide and created more entrepreneurs, investors and business altogether in a short amount of time. Rapid digital technological advancements and the increasing accessibility of the internet to the critical mass has revolutionized businesses. As a matter of fact, it has become important for businesses to recognize the significance of incorporating digital technology and the internet...
3 Pages 1395 Words

Towards New Marketing Era: Social Media Marketing Adoption by SMEs

Abstract Despite the recent growth in usage and adoption of social media as a marketing tool in globally to support firm operations through offering unique opportunities, very little empirical research focuses on Small and Medium Enterprises. The study is mainly focused to identify factors affecting towards adoption of social media marketing by SMEs in Sri Lanka. In particular, it measured the impact of top management perception, ease of use, facilitating conditions, and social influence on social media marketing adoption by...
5 Pages 2189 Words

Social Media Marketing Content Research

1 Literature Review Social Media Marketing Social Media has been established as an important medium to reach an audience and researchers have written on how Social Media can be integrated with traditional marketing tools. (Bansal & Bharti, 2014) A shift in trends was detected with Social Networking Sites (SNS) emerging as a marketing tool for brands. One of the important applications discovered was how brands can facilitate the creation of online communities using SNS. Online communities provide a wealth of...
5 Pages 2156 Words

Impacts Of Social Media Marketing On Purchasing Decision Of Electronic Goods

Abstract: The Internet has become the primary source of information for a large number of marketers and consumers. In developing countries like India, the rapid growth in social media provides both marketers and consumers a platform for communication and sharing information. This research paper aims to study the impact of social media in consumers’ decision-making process for purchasing of electronic goods. The study is conducted in Kothrud Pune, the respondents were consumers from the age group of 18-60 years. While...
5 Pages 2112 Words

Impact of Social Media Marketing on Customer’s Purchase Intention of Qarshi Refreshing Syrups

The research work is about online social media marketing and customer purchase intention. Marketing had much importance. Advertiser companies prefer social media. It is considered an important variable in global business. Findings show that there is a positive relationship between social media marketing and customer purchase intention. Chapter 1: 1.1 Introduction of Project This study deals with the impact of Social Media Marketing on Customer’s purchase intention of Qarshi Refreshing Syrups. It will check social media marketing and customer purchase...
3 Pages 1354 Words

Feasibility of Social Media Marketing for Marketers and Artists and Their Impact on Consumers

Abstract The purpose of the study was to identify a relationship between social media marketing through artists and consumer buying behavior if any. The focus was on the feasibility to marketers and the medium i.e. social media artists, its impact on consumers. Data were collected through questionnaires and quantitative as well as the descriptive analysis was applied. It was found that a significant relationship exists between a social media personality endorsing a product and the consumers buying the same. There...
6 Pages 2694 Words

Advantages and Disadvantages of Social Media Marketing for Small Businesses

The following piece of the model is Social Search which assumes a significant job for small organizations these days – it is tied in with animating and dealing with notoriety through interest. Social Bookmarking opens up new channels for the business through participating in social bookmarking and labeling content. Notwithstanding that it can deliver extra hunt traffic, in any case, it requires exertion. Another huge region of the system are informal communities. Long-range informal communication locales are valuable for the...
4 Pages 1775 Words

Digital Technology And Unprecedented Levels Of Information In Social Media Marketing

Today, we live in an era that is driven by digital technology. The explosion of social media over the past decade has reshaped our digital society. In my research to understand how and where these changes have occurred, I have accessed several journal articles to comprehend the nature of these changes. Originally, social media was devised and planned to facilitate deeper and colourful communication between individuals or groups. However, in today’s climate it has evolved to allow engagement on various...
5 Pages 2432 Words

The Innovation Of Big Data In Social Media Marketing

In the 21st century, the biggest use of big data becomes the core of marketing processes. Marketing defines by Britain-based Chartered Institute of Marketing as ”the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Data has been used to track and control businesses data 7,000 years ago since the innovation of accounting propagates to Mesopotamia for the record the growth of crops and herds (Rijmenam, 2016). In 2005, big data has been coined for the first time...
4 Pages 1606 Words

Rules Of Engagement In Social Media Marketing

Introduction Social media is redefining and reinventing marketing. It is also altering the definition and the foundations of communication as well as the dissemination of information. Businesses currently have access to rich channels through which they can get a hold of their customers, interact with them and push their products and services. However, the true promise that comes with social media is grounded on the direct connection that a company can have with its customers, as well as individuals who...
3 Pages 1501 Words

Marketing For Business: Market Segmentation, Social Media Marketing And Branding

What are the benefits of Market Segmentation? Customers differ from each other in many ways, such as; the benefits they want from a product or service, the amount they are able or willing to pay, the amount they buy, when and where they buy it and the type of marketing they see that draws them to a product or service. This is why market segmentation is crucial to any business. Market segmentation is the process of dividing a market into...
6 Pages 2539 Words

Key Steps Necessary to Start Planning Digital Marketing Strategy

There are different digital marketing strategies since prioritizing is very important; it can get a little overwhelming when you’re trying to decide which one type of strategy to implement. Marketers looking for the ultimate digital marketing strategy need to have a, product, and demographics before choosing a digital marketing strategy that will be effective for their needs. When it comes to your digital marketing campaigns, you should avoid wasting your time by targeting the wrong demographics with your strategy, keeping...
4 Pages 1921 Words

Social Media Advertising Influence And Impact On Young Consumer’s Behavior

Abstract Social media is growing in size continuously from its introduction, as well as the number of people using it increases – there has been an increase of 9% since last year. Several impacts on consumer behavior are thought to arise from social media advertising, for example, Duffett (2017) argues for increased attitudinal responses from frequent exposure to social media marketing communications, meanwhile Ioanăs & Stoica (2014) write about added influence on other buyers and an easy impact on attitude...
2 Pages 1083 Words

Reasons Why SMI are so Persuasive

Social Media Influencer (SMI) marketing within the corporate world is a relatively recent phenomenon. This is due to the fact that the corporate landscape has seen a seismic shift from disseminating information to their consumers predominantly through television, radio and print to the social media age characterized by various mediums such as Instagram, Facebook and Twitter dominated by influencers along with personalized ads. Social media influencers have played a key role in the social media age by generating conversation, driving...
3 Pages 1329 Words

Benefits of Codes of Ethics for Social Marketing

Introduction This paper examines the need for the use of code of ethics for social marketing and their specific benefits. Andreasen (2001) stated that whilst the use of ethics was important in all areas, it was particularly relevant in social marketing because of the sensitivity of various issues that were addressed by social marketers. Substantial discussion has thus occurred in recent years on the need for introducing ethical codes for social marketing. Discussion and Analysis Marketers have been subjected to...
3 Pages 1204 Words

Impact Of Social Media Advertising On Consumer Buying Behaviour

Meaning of Social Media Advertising Social media platforms. Social networking websites Social networking refers to the use of applications and websites to find people to establish communication with each other and build a good relationship with others. It enables the firm to directly communicate with its customers. People around the world can communicate in an informal manner, share ideas and interests among themselves. This strategy makes the consumers to feel better than the traditional methods of selling and advertising. Eg....
5 Pages 2075 Words

Social Media: Very Powerful Marketing Tool

The world we lived in 30 years ago as compared with the world today is completely different. In recent years, technology has been and continues to develop rapidly. With its rapid development, technology has significantly influenced marketing in a positive way and has paved the way for social media marketing to come to fruition (Solis 2010). This research thoroughly examines the effectiveness of social media as a medium for marketing in the United States. In the early 1700s, the only...
1 Page 680 Words

Perspectives Of Marketers In Using Facebook; Social Media As A Marketing Tool By Micro Breweries In Bengaluru

The growth of beer culture, especially freshly brewed beer culture is booming in India. With Microbreweries are booming in southern part of India especially Bangalore where there are new micro breweries being launched once in few months. Bangalore is indeed called the pub capital of India (Shruthi, 2018). The growth of digital era has put us on a phase where using social media marketing is a compulsion for individuals as well as organizations (Singh, 2016). This study investigates the primary...
3 Pages 1442 Words
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