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Strategy Essays

261 samples in this category

Operational Analysis of Zara Fashion: Strengths, Weaknesses and Recommendations

A. Introduction Zara, a fast-fashion retailer, is founded by Amancio Ortega and Rosalía Mera in Spain 1975. It is the world’s largest clothing retailer owned by Inditex. Zara operates in 2,238 stores across 96 markets and 48 online markets, reacting to the ever-changing business environment quickly. By having the core values of beauty, clarity, functionality, and sustainability, the company expanded through Porto, Portugal and globally. The headquarters of Zara is located at Arteixo, leading by the CEO Óscar Pèrez Marcotte....
4 Pages 2031 Words

History of PepsiCo Success: From Pharmacy to Transnational Company

Introduction: In 1893, Pepsi was produced by Caleb Bradham, a pharmacist, in New Bern, North Carolina. He made it in his drugstore when he found that it gets sold very quickly. Before it was called Pepsi-Cola in 1898, he named it Brad’s drink. He started selling Pepsi at a repository instead of his dispensary in 1903. He started his own corporation “Pepsi-Cola” for years where he faced fluctuations, successes, and failures. In 1965, PepsiCo was created by integrating Frito-Lay with...
2 Pages 970 Words

YouTube's SWOT Analysis

Introduction YouTube is a free video-sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month. YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees-Chad Hurley, Steve Chen, and Jawed Karim—created the service in...
3 Pages 1401 Words

Report on the Competitive Strategy of Starbucks

Introduction: Being the world’s largest coffee company both in terms of sales and market share, Starbucks Coffee Company (hereinafter referred to as “Starbucks”) has managed to position itself as a distinguished and successful provider of high-quality coffee products, attracting millions of customers worldwide. The company, which was founded in Seattle in 1971 as a mere roaster and retailer of whole bean and ground coffee, tea, and spices, first entered the market as a seller of brewed coffee in 1985, when...
9 Pages 3920 Words

Outsourcing Versus In-house Production in Generators Industry

Abstract Many manufacturing firms entrust partners to provide manufacturing services on their behalf. However, it is not clear whether and when firms can capture the potential value advantages of outsourcing business services. The purpose of this project is to investigate the suitable manufacturing approach for Generators that is not in the main core business of the firm. The question regarding whether to produce in-house or to purchase from an external supplier is nowadays very common, it is highlighted as a...
8 Pages 3744 Words

Management Issues Affecting Outsourcing of Software Projects in Pakistan’s Software Industry

Abstract Software Projects Outsourcing is used extensively by different organizations as a sourcing strategy today and it becomes a crucial issue in achieving specific objectives. This paper studies the impact of management issues on the effectiveness of outsourcing of software projects in industries of Pakistan. Outsourcing is an imperative trend in now a day’s business environment and is vital for us to well comprehend what factors influence more on outsourcing. On basis of the literature review, this paper recognizes the...
6 Pages 2673 Words

Legal Issues in Outsourcing: What Businesses Should Know

Outline Lately, the U.S. has seen an immense development in outsourcing links and it is the first individual to seek advice before settling up an offshore agreement confessed by experts, is an attorney. Most businessmen can’t rely upon legal advisors to skill up their levels that is essential to consider all the authorized issues included. As a result, the fundamental legal issues for offshore outsourcing, organizations ought to ground in themselves so as to evade any disagreeable growth later on....
6 Pages 2724 Words

Global Outsourcing and Innovation: Analytical Essay

Question: Analyse the ‘Strategic Outsourcing at Bharti Airtel Limited’ case applying insights from the module to answer the following questions “I declare that this work is entirely my own in accordance with the University’s Regulation 11 and the WBS guidelines on plagiarism and collusion. All external references and sources are clearly acknowledged and identified within the contents. No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and...
8 Pages 3679 Words

Effect of Outsourcing of Product Distribution on Organizational Image and Performance: Case Study Of Philip Morris International

Introduction With globalization increasing, outsourcing is a strategic tool that has attracted increased attention in recent years. Several international businesses like Phillip Morris International, Boeing, etc select outsourcing as a tool of competitive advantage. Outsourcing could sometimes be a complex method but improper strategy and implementation would produce strong barriers to efficient firm performance. Referencing the core competence theory, this paper will investigate the firm’s outsourcing strategy style, operation model, and impact on the company’s performance. Outsourcing has been a...
7 Pages 3108 Words

Current International Trends in the Outsourcing Process

Introduction This research ought to identify the current International trends in the outsourcing process along with its various subsets. The reason why the BPO industry is progressing and expanding is due to Innovation, technological advancement, and competition internationally. Increasing competitiveness from new outsourcing destinations along with the pressure on businesses to operate cost-efficiently is the driving force that this sector is accelerating. The work of the service providers of Business Outsourcing is to utilize new technological advances to face challenges...
6 Pages 2693 Words

Analytical Essay on Effectiveness of Hospital Disaster Preparedness

General Field of Research: Mass casualty incidents (MCI) caused by both natural and man-made factors are on an increasing pattern. Therefore, emergency preparedness is required by any health system to minimize the loss of life and maximize patient recovery by ensuring its functionality. Nepal is a high-risk country in terms of a number of hazards and disasters. However, hospitals of Nepal are not well-prepared for disaster as a seismic vulnerability assessment of 19 major hospitals showed that 80% of hospitals...
3 Pages 1530 Words

Dubai's Emirates Airline: SWOT Analysis

The objective of this paper is to qualitatively analyze the Emirates airline’s business model regarding marketing as well as recommend possible alterations that could be made to enhance their marketing strategy which could optimize performance and ultimately increase the likelihood of producing an increased revenue. The Emirates airline was first established in 1985 to become the national carrier and to fulfill the needs following the retraction of services offered by Gulf Airlines at that time. The founding CEO was Maurice...
4 Pages 1820 Words

United Kingdom: Cultural Features and Rules of Negotiation

The United Kingdom has a low power distance and uncertainty avoidance score, a high individualism and masculinity score. Decision making in the United Kingdom is centralized and safety is mandatory by law. Group rewards in the United Kingdom improve teamwork and individual are important that you acknowledge who goes the extra mile. Informal relationships in the United Kingdom are what make the organization work well. There are many cultural highlights that take place in the United Kingdom. The communication style...
5 Pages 2165 Words

How Are Information Systems Transforming Business, and Why Are They so Essential for Running and Managing a Business Today?

The manner in which businesses are done in the modern era have been altered a lot by the usage of information system in the firms all around the world. Information system has made processing faster in any firm. The data about inventory is available on the computers and the orders are processed over the computers and in this way the count of things go out are added up for purchase by the information system, thus there is no manual counting...
1 Page 510 Words

Nikko Hotel SWOT Analysis

Nikko Hotels is part of an international chain of hotels, which operate in Europe, Asia, South Pacific, and North America. The parent company that owns Nikko Hotels is Okura Hotels. Nikko Hotel officially started the operations in 1972, which was at that time the global brand hotel of the airlines known as Japan Airlines with the very first inception property located in Jakarta. The Japan Airlines Ltd owned Nikko Hotels up to the year 1990; after that, it was renamed...
5 Pages 2120 Words

New Era and Cloud Computing

Cloud computing is maybe the impressive automated advancement of the 21st century. This is on the grounds that it has seen the quickest assumption into the standard than some other innovation in the area. This reception has been energized essentially by the regularly expanding number of mobile devices and cell phones that can get to the web. Distributed computing isn’t only for associations and organizations; it’s helpful for the normal individual also. It empowers us to run programming programs without...
2 Pages 806 Words

What Strategic Business Objectives Do UPS's Information Systems Address?

United Parcel Service (UPS), the international package delivery company, grew out of a messenger service established in Seattle in 1907 by an enterprising 19-year-old named James E. ‘Jim’ Casey and his friend, Claude Ryan. Beginning with two bicycles, one phone, a tiny office in the basement of a saloon, and $100 borrowed from Ryan’s uncle, the two lay the foundation for what became a multi-billion dollar corporation involved in the flow of goods, funds, and information around the world. Today,...
3 Pages 1215 Words

The Importance of Guest Experience in Creating a Competitive Advantage in the Hospitality Industry

In the hospitality industry, superior customer experiences play an important role in gaining customer loyalty and achieving a competitive advantage (Kandampully & Jaakkola, 2018). If guests feel well cared and their expectations are met or exceeded, it will result in a positive experience preserved in their memories (Slåtten and Mehmetoglu, 2010; Liu and Jang, 2009; Kim and Moon, 2009). As a result, it will lead to guest retention (Kim and Moon, 2009; Bowen and Shoemaker, 1998) and positive word-of-mouth about...
2 Pages 751 Words

SWOT Analysis of the American Red Cross

A Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis is a strategic planning tool to evaluate internal and external influences upon a common vision or specific goal. SWOT analyses are a common method for a company or organization to assess its capacity to execute a plan or achieve an attainable goal. This SWOT analysis will be conducted int he non-profit organization, the American Red Cross. By using SWOT analysis, we are able to achieve a better understanding of the organization. Then...
2 Pages 972 Words

Disneyland: SWOT and Ansoff Matrix Analysis

Disney was founded on October 16, 1923, in Los Angeles, California, United States. More than a third of all cinema tickets bought in North America is for a Disney movie, this means that Disney is one of the market leaders within the film industry and makes a high profit. In 1955, Walt Disney opened Disneyland to the public which meant that kids and parents could experience the magic of Disney’s characters in-person. The Walt Disney Company: General Information A mission...
3 Pages 1538 Words

The Strategic Importance of Cloud Computing in Business Organizations

Nowadays, we see businesses use advanced technologies such as virtualization for storage and compute power, and software for internal processes being delivered over the Internet via pay-per-use models. But what existed before cloud came into the spotlight? Traditional on premise consisted of stand-alone computers (Ashraf, 2014) and more recently, large, expensive, difficult to maintain server rooms on site which handle business processes, store customer data and provide compute power. Using an on-premise model, internal business processes are carried out on...
6 Pages 2873 Words

Business Management Essay

Executive Summary This report intends to demonstrate crucial aspects of business management to absorb and strengthen the value proposition of a business. The following will discourse in the report, (1) the role of management in businesses; (2) business management issues within the country, region, and the world, and finally (3) business management professionals. Furthermore, recommendations will be given on how to enhance the effectiveness of business management and better manage the business management professionals. Introduction Business management is the act...
5 Pages 2352 Words

Software Engineering in Business Analysis: Analytical Essay

Abstract— Using different concepts of software engineering this term paper shows the reluctance of software engineering to the elements of business analysis like business model, E-commerce and E-business trends with technologies and change management processes. Current scenario is business analyst make business model and do other processes with own method and processes. However, business models, e-business and change management done by business analyst is best at its extant but we can improve its efficiency and accuracy by applying software engineering...
4 Pages 1936 Words

What Makes a Good Leader: Case Study of Robert Kuok Hock Nien

Case Study: Robert Kuok Hock Nien as a Role Model of a Good Leader Introduction Robert Kuok Hock Nien is a Malaysian business magnate and an active investor. Born on 6 October 1953 in Johor Bahru. His father is a Chinese from Fujin. He is the youngest of three brothers. Robert Kuok is a graduate student from Raffles Institution and English College Johor Bahru. According to Robert Kuok, he began herself into work as an office boy and then starts...
5 Pages 2423 Words

Role of Business Analyst: Analytical Essay

“The pessimist complains about the wind; the optimist expects it to change; the leader adjusts the sails!” – by John Maxwell aptly describes the crucial role of a leader in transforming a vision to reality. Leadership in organisations has been a topic of grave interest to work and organization psychologists and been extensively researched. While leadership approaches prior to the 80s mainly focused on a leader’s traits, style and the contingency of circumstances, more recent models have evolved to include...
6 Pages 2827 Words

Essay on Nestlé: Industrial and SWOT Analysis

“Nestlé” is the largest food and beverage manufacturer in the world, it is founded at 1866 by Henry Nestlé. They promised to offer ‘GOOD FOOD, GOOD LIFE’ to all customers. The firm’s headquarter placed at Vevey, Switzerland (Nestle, n.d). Nestlé also a firm of nutriment and health which undertake in produce, supply, and production of prepared dishes and cooking aids, baby foods and cereals, medicines and ophthalmic supplies, and dairy products. Moreover, their output are in certain types which included...
7 Pages 2977 Words

Sales Strategy for Selling Yuesai Cosmetics’ Ganoderma Lucidum Product to UK Market: Analysis of Pricing Strategy

1.0. Introduction Internationalization present great opportunities for international companies to exploit new international market opportunities with a goal of higher customer reach to increase sales revenues, profitability and overall growth of the companies. Yue-Sai Cosmetics has changed the face of China through its recognition as a completely owned foreign cosmetic company in 1990. The company starting from zero in 1990 in the cosmetic segment has made efforts and improvements that have seen it become a favourite brand enjoying a brand...
9 Pages 4155 Words

Main Factors Determinants That Influence the Export Pricing Strategy: Analytical Essay

Abstract: Export pricing strategy is considered to be a fundamental tool for market growth, lack of literatures still exists. The gap is related to lack of both qualitative and qualitative studies specifically for small businesses which can produce an improvement in the industry and for managerial directions which needed to in exporting practices. Through this paper is aiming to explore the main factors and determinants that influence the export pricing strategy. Introduction: Pricing strategy can be regarded as an organization’s...
5 Pages 2460 Words

Case Study of Lululemon: Analysis of Pricing Strategy

Case Summary: Lululemon a well-known athletic apparel company, founded by Chip Wilson, who initially embarked in the surf, skate, and snowboard apparel business for more than 20 years, when in the mid of 90s was introduced to Yoga for the first time, he got hooked and moved into the yoga trend at just the right time. In 1998 in Vancouver, Canada Lululemon was developed and defined as a yoga-inspired, technical athletic apparel company for women and men. The first designs...
4 Pages 1671 Words

Executive Summary on Strategic Direction at Gap: SWOT Analysis

Introduction As a team leader in the marketing department at Gap Incorporated, I have been tasked with assisting the company’s strategic direction over the following year. Gap Incorporated is a clothing retail company that has been in operation since 1969 celebrating its fiftieth anniversary recently. Brands operating under the Gap Brand include Banana Republic, Old Navy, Athletes, and Intermix which offer a variety of products that are family-oriented. It is located at 2 Folsom Street, San Francisco, CA 94105,1905 United...
6 Pages 2628 Words
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