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Superdry's Stakeholders And Organizational Structure

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This report analyzes a basic assessment of the organization’s governance structure and its effect on hierarchical culture executed by Superdry PLC. Superdry is universally perceived as the brand. It provides extensive item varieties, containing shirts, jeans, outfits, foot-wear, and hand-bags. The company central goal is to make a superior feature, well-structured items, all dependent on advancement and effective brilliance (Lemke and Petersen, 2018). The company offers its items to clients through outlets and online-business networks, contending with conventional sellers and product, online or web-based business organizations. This report will exhibit the impact of a partner’s duties on company and analysis of SuperDry’s corporate governance structure which is available in this report.

Influence of Stakeholders on SuperDry’s Company

Superdry company has various stakeholders which influence the organization in diverse prospects. Superdry is interestingly situated to focus into a global-marketplace prospect that will make an assortment of advantages for their stakeholders (Paredes and Lima, 2018).

  • Customers: Superdry have specified parcel of endeavors on creating their client fulfilled. The superior consumer’s facilities were one central matter that activating the achievement of an organization. Superdry preserved their clients as a first-precedence, as these consumers will construct brand-faithfulness which thus make a decent picture of company and increment benefit.
  • Employees: Superdry have preserved a decent workers dedication by rehearsing moral work activities regarding the privileges of their workforce. The organization gives preparing to its workers to progress information and aptitudes which thusly increment the organization’s profitability. The worker has to make a positive working environment and create more benefit as well as help to support the organization’s development in the future (Voss and Jog, 2019).
  • Suppliers: The organization has constantly attempted a decent association with its providers to guarantee a smooth invasion of stock in an organization. The providers of Superdry are individuals who convey crude-materials or creation materials in the organization (Hepsen and Aydın, 2017).

Organizational Governance Structure

Great corporate-governance is an abundant corporation. Superdry corporate-governance framework bolsters as well as empowers viable execution of their stratagem organized with high-caliber as well as auspicious basic leadership (Grayson and Hodges, 2017). Thorough investigation, hearty test, nearby observing of execution, and a proper arrangement of balanced governance are joined with the pioneering or inventive cultural values of an organization. Superdry workforce develops and creates the company persistently advance and enhance their organizational governance structure by the development of an organization. In the course of the most recent era, the company has laid more prominent accentuation on Superdry’s CSR program, with a specific spotlight on moral exchanging inside the inventory network, as well as on checking on most important business threats, for example, digital security (Annual Report, 2016).

· Chief Executive Officer

According to Chief Executive Officer, the Superdry has ensured strong time annually, upgrading the situation as a Global Digital Brand with a multi-network method. The company has gained great ground in conveying their methodology as well as essentially reinforced their stage or capacities while conveying one more year of twofold digit development in earnings and productivity (Yang and Chien, 2017). While the buyer condition keeps on being testing, the chief executive stays sure that Superdry is a particularly privileged, exceedingly money-generative company which will keep on conveying feasible development for the company’s financial specialists. This certainty is exhibited during their time extraordinary profit in twofold eras of 25/per-share notwithstanding an 11.4-percent expansion in the complete normal profit (Alport, 2019).

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· Management/the Board Evaluation

The company bolster the Superdry code’s guideline to audit routinely the viability of the managerial exhibition as a component, and also its advisory groups or distinct executives. They intend to embrace a board-assessment procedure, driven by the Chairman, during 2019. The company may think about the utilization of outside organizers in imminent managerial assessments (AUDIT COMMITTEE, 2019).

· Stockholder’s Arrangement

The organization has strived huge endeavors to guarantee a compelling commitment with both investors. The corporate-governance managerial has extreme duty regarding evaluating and affirming the Annual-Report and financial statement as well as it may measure or supported a game plans for their readiness, under a direction of its audit-council (AUDIT COMMITTEE, 2019).

· Superdry’s Governance of Corporate Responsibility

Superdry stay focused on corporate obligation at each stage in their company, with its moral tradeoff executive, as well as company’s vitality and situation executive, guaranteeing in which the managerial council and upper-management are assessed completely on an advancement, they are creating in contradiction of company destinations (Rashid, 2017). This workforce makes efforts with divisions over a company to recognize chances to work in an increasingly manageable way just as serving to execute as well as screen their prosperity (Alport, 2019).

· Corporate Governance Impact on Superdry’s Organizational Culture

To accomplish corporate-governance viably, Superdry Plc requires to comprehend a manner in which social components impact them. Superdry has developed from a little innovative industry to a huge worldwide. Notwithstanding organization’s great development, the company has held their essence, and their qualities and cultural values have consistently remained significant to customers, the social adequate is essential as well as it is a significant piece of Superdry Plc procuring process. In spite of an organization scope and unpredictability, they may even now very impervious to winding up excessively professional (Pandya, 2019). They will not lead their ‘Superdry character’. The company cultural values are exceptional as well as significant to prosper employees to apply in Superdry Plc. They comprehend the significance of social-fit as well as have pondered how their elegance and qualities are perfect with organization strategies. Genuinely considering and initiating organization esteems will enable the workforce to adequate in truly-well around the company. Close-by continually making the best decision, these are qualities which are truly important to ensure Superdry partner (Eisenberg, 2019).


Superdry is an International Digital-Brand described by top-notch pieces of clothing, creative and particular structural-design and incentive for cash. Subsequent to dissecting the state of Superdry hierarchical administration structure, it have discovered that Superdry have set many endeavors to fulfill its partners of an organization, such as, making a solid correspondence, data are shared transparently to each investor, pursue principles or guideline of a government or community as well as dealing with workers needs and feelings. The company conceits itself on keeping up elevated requirements of respectability and trustworthiness in doing its company exercises. The managerial is focused on the most astounding measures of corporate governance.


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  2. Alport, R. (2019). UK: The Case Of Superdry: The Dynamics Of Corporate Governance And Equity Control. Available: Last accessed 27th July 2019.
  3. AUDIT COMMITTEE. (2019). SUPERDRY PLC. Available: Last accessed 27th July 2019.
  4. Eisenberg, P., (2019). Financial Analysis of Primark Stores Ltd. with regard to a Stock Exchange Floatation (IPO). International Journal of Management, 7(1), pp.91-112.
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  6. Hepsen, A., Berberoglu, M.G. and Aydın, O., (2017). Real Estate Investment Trusts in Turkey: Structure, Analysis, and Strategy. Journal of Business, Economics, and Finance, 6(2), pp.191-199.
  7. Lemke, F. and Petersen, H.L., (2018). Managing Reputational Risks in Supply Chains. In Supply Chain Risk Management(pp. 65-84). Springer, Singapore.
  8. Paredes, J., Pinto, J., Klipic, M. and Lima, J.L., (2018). Private equity investment committee paper super group PLC (Doctoral dissertation).
  9. Pandya, D., (2019). Identifying the Gaps in Processing of ‘Superdry’ with Omni-Channel Partner ‘Ajio’at Reliance Brands Limited.
  10. Rashid, A., (2017). The Impact of Country of Origin on Retail and Wholesale Brands in the UK Fashion Industry (Doctoral dissertation, The University of Manchester (United Kingdom)).
  11. Voss, H., Davis, M.A.T.T.H.E.W., Sumner, M.A.R.K., Waite, L.O.U.I.S.E., Ras, I.A., Singhal, D.I.V.Y.A. and Jog, D.E.E.P.T.I., (2019). International supply chains: compliance and engagement with the Modern Slavery Act. Journal of the British Academy, 7(s1), pp.61-76.
  12. Yang, K.F., Yang, H.W., Chang, W.Y. and Chien, H.K., (2017), December. The effect of service quality among customer satisfaction, brand loyalty, and brand image. In 2017 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) (pp. 2286-2290). IEEE.

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