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Sustainability In Sports And Fan Communication

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Professional sporting activities are determined by the type of communication and relationship that exists between the team managers and fans. Sustainability in the sporting industry, therefore, is enhanced by a proper and effective communication platform and strategy amongst team members, managers, and fans. If this is maintained, therefore, conducive environments will be created hence making it possible to install development programs that support the game and its supporters especially in the local setting using modern approaches.

Thesis statement

Sustainable sporting habits create a favorable atmosphere that promotes development in the society. Fans can realize through their interactions with the team members. Therefore, there is a need to identify such practices and how fans get to know about the strengths of the teams.

The sports industry has become one of the leading attention internment for the modern generation. Teams have their fans starting from football, baseball, handball, and rugby. In enhancing the sustainability of a professional sports confederation, there is need to encourage proper and effective communication amongst the fans irrespective of their age. Such approaches create a conducive environment that aims at promoting the sporting profession. In the recent Baseball League in the United States, programs have been launched as a reflection of the inclusion of team fans in the sustainability aspects. Since the sporting activities take place in the open field, recognition of the fans can be observed through the introduction of the renewable sources of energy like solar and wind power as a way of enhancing visibility during the sporting activities (Pedersen & Thibault, 2017).

Reduced prices for the solar and wind energy have been a significant milestone of the sporting institutions as this comes from the need to serve their fans. In car racing sports, the events take place either during the daytime or in the night. This demands proper visibility and spectating from the supporters. Recently, the North American Stock Car Racing Association erected several solar panels in their parking spaces, several other associations have followed suit, especially in their stadiums as a way of communicating to their supporters and fans. Recent years have shown proficient sporting agencies storm in the market by involving their fans in their activities. As a way of communicating to and with the fans, they get engrossed in publicity and marketing activities and take their fans as the major contributors to such events. For instance, the National Hockey League and Los Angeles Kings have proved their direct inclusion and involvement of their fans in their activities by providing them with free solar panel plans.

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There has been an increased merging of sporting organizations as a way of communicating to the fans about the spirit of togetherness amongst members of society. The Constellation Energy has shown instances of amalgamation and merging that has resulted in improved and developed communication links between the professional sports leagues and their fans. The focus on the renewable sources of energy was meant to show the need for the conservation of the environment and improving related games and sporting activities like hockey and car-racing. This was achieved through mature ways of utilizing energy sources and resources. The sporting activities then become all weather as the prevailing environmental situations are favorable for all seasons of the year. The adoption of the use of solar energy is because of their little implications on visibility (Armstrong, 2015). Thus, allows the fanatics to be part of institutions’ activities that aim at ensuring society sustainability. Such events provide platforms where there is a one-on-one dialogue with fans on the convenient ways they can use to conserve their environment.

Professional sporting teams have a more significant platform provided by the media where they can easily share out their thoughts with their fans. The media gives fans a chance to air out their views and understand the different ways of attaining sustainability in society. In effect, the associations will be raising the descriptions of what they intend to share with their fans. For instance, the Yankees used promotional techniques to reach out to their fans. This was done especially in stadiums. Sometimes public talks to the fans from specialized individuals play a more significant role in communicating with fans a particular sporting team. The use of certain frameworks like the United Nations Sports for Climate Change Action Framework is an initiative that focuses on environmental issues by basically carrying out education and outreach services to the sporting fans (Hurst, 2016). . This helps create awareness on the importance of ensuring a favorable environment for everyone. This research, therefore, uses such approaches demote environmental degradation activities hence, promoting sustainability through the actions of fans. The process directly involves fans since they are prone to such implications.

Sports, like hockey, have been recently seen as the major contributors to ensuring social equity. Games will be fully affected if there exists negative climatic change. The negative change in the climatic conditions results in unfortunate sporting activities due to the lack of playgrounds as a result of destruction. This means that sustainability has not been achieved. Renewable sources of energy, according to Mitchell, asserts that sustainability is only achieved through the inclusion of renewable energy sources. Social equality aspects are attained through sustainable social perspectives in general sporting exercise. She claims that “We need cold weather. We need fresh water. We need breathable, livable places where people can experience the game outdoors.” This implies that, through sports, it is easy and possible to raise issues relating to the society to the fans as a way of enhancing general societal thrive, which will result in sustainable development gradually (Mullin, Hardy & Sutton, 2014).

Embracing applause for progress and fording ahead is clear communication to sports fans about what is happening. The modern technology is used for almost every activity that aims at bringing positive change to society. Programs that have been initiated by sports are carried out using current technological knowledge. Water management and recycling systems can be installed in playgrounds and stadiums to use the water in starting other projects like tree planting. The society who are the fans can be the best human resource in the entire process. Since such knowledge is always inventive and innovative, the fans can come up with their innovative ways of the same technology to their local people. This means that sustainability is achieved not through direct communication of the sports to the fans (Prensky, 2012).


Communication forms the foundation of success for any interactions. Positive practices in the sporting industry will probably result into sustainability. Despite the direct involvement of the fans by sporting industries into the activities, fans have to embrace their owns ways of influencing their local society to enhance society sustainability. The practices done by the sport associations have always aimed at ensuring a future for the new generation. Therefore, it should everyone’s duty to works towards ensuring sustainable development and improvement by adopting environmental friendly practices as an emulation of the sporting industries. The media should form the basic tool of creating awareness and knowledge to the fans on matters relating to sustainability. Therefore, there should always be a symbiotic relationship between sport managers and fans so as to effectively enhance sustainability in the general society.

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Sustainability In Sports And Fan Communication. (2022, February 24). Edubirdie. Retrieved May 30, 2023, from
“Sustainability In Sports And Fan Communication.” Edubirdie, 24 Feb. 2022,
Sustainability In Sports And Fan Communication. [online]. Available at: <> [Accessed 30 May 2023].
Sustainability In Sports And Fan Communication [Internet]. Edubirdie. 2022 Feb 24 [cited 2023 May 30]. Available from:
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