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The success of Southwest Airlines is no secret in the flying industry. Southwest Airlines is a brand notorious for its affordable prices, non-stop flights, and online ease of use. Beyond that, what makes Southwest success so strong? The company has taken nearly every precaution to rid excess use of valuable funds. These precautions include but are not limited to, using the same aircraft inside the company, non-stop flights, and short and sweet services inside their flights. The company uses only one aircraft model, the Boeing 727 series. The use of the same aircraft means if one plane is down, another can take its place no problem. The non-stop flights are not only appealing to customers but also efficient for the company. No longer is there wasted time stopping for layovers. Avoiding the prone to delay hubs keeps people moving and making more money. Lastly, the service is the same through, and through each time one flies. Seats are not competitive, only boarding passes are. All seats are the same, so each flight customers are sure of what they are receiving. Snacks, drinks, and smiles are always given each flight, ensuring that customers feel comfortable and assisted while still cutting back unnecessary costs such as movies, headphones, blankets, or pillows.
The economic status of the world positively effects Southwest Airlines. The trade issues between the U.S. and China are raising prices of airfare, though it hasn't made a major dent yet. International flights seem to be slowing, though fortunately for Southwest, they have not expanded their company to flying internationally. Several economists believe that there will be a recession in 2020 due to the trade issues with China. Any form of economic recession in the country will have an impact on airlines, as people will likely not have the funds for leisure flights as they previously did.
Around March of this year, Southwest began having operational issues that forced them to take a massive hit. Maintenance issues caused hundreds of flights to be canceled. In respect to other airlines, Southwest canceled 89 flights in a day versus Jetblue having twelve canceled flight, and United having only eight that same day. The issues with maintenance have caused Southwest to sue their maintenance company. Southwest claimed members were encouraged to write up issues that were minor to keep jets being worked on longer. These issues make the maintenance crew money but cost Southwest when dissatisfied customers go to other airlines, and the flight crew is unable to perform their jobs.
Southwest Airlines offers many small but significant perks that make them stand out from the rest. Free checked bags and carry-on is enormous for an airline. Forget spending a hundred dollars on luggage. If a customer has changed their minds about a flight, there is no cancellation fee, and the cost of their ticket becomes a credit redeemable at any time. The companion pass is lucrative and a little challenging to receive. What exactly is a companion pass? Well, if one receives a companion pass, their companion gets to fly for free! What other airlines can match that? The list does not stop there. Fly three times round trip, or six one way trips, in ninety days with Southwest, and a customer will receive 'A list status.' This status includes: 'priority boarding, a dedicated phone line, free same-day standby flights, earn 25% more Rapid Rewards points on paid flights, and priority check-in and security lane access'.
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