Web Analysis Essay

Website Analysis

Introduction

Since the rise of the age of the internet, it has become crucial for institutions and businesses to invest in their image across online platforms as well as improve their website structures among other social network platforms. This report will be analyzing two websites that are based on marketing and the retailer industry. From this study, a clear-cut report will be developed on the findings made over the two sites through a comparison of the websites as well as an in-depth look into the systems and interfaces as well as development tools. This report will also determine some of the most appropriate changes that can be made to both websites and also offer a better understanding of how these changes will impact businesses in the long run.

Discussion

Observations and Findings

Website One: Super Retail Group Pty Ltd

The institution that owns and uses this website happens to be a Retail business that mainly focuses on offering materials that are related to boating, camping, and fishing. This has been well presented on the website at the top with a uniquely branded abbreviation (BCF, 2018). At the top, the website offers several drop-down applications that are beneficial in reducing the crowding of the site and increasing the white space on the page. However, the drop-down system becomes somewhat slower and faulty when the webpage is cut to half the screen size, making it somewhat challenging to go back to a previous menu. Nonetheless, the coordination of the extra activities and items happens to be well hidden from sight.

However, despite the reduction of words and pop-ups, the website has a graphical challenge in that the images of the items on sale appear somewhat unevenly placed as well as cutting out feel. This is a negative stack the company has invested in since consumers tend to feel at ease when a website and the items presented feel and appear as authentic as possible. The sheer lack of any of the items on the actual camping, boating, or fishing ground makes the website fail in promoting its unique marketing angle BCF. Other than this, the words are also overlapping some of the images which is a sign of poor development and evaluation of the site before it was unleashed to the consumers. The other thing that this site lacks is a sense of style and contact information (BCF, 2018).

To be able to access the contact data relating to the institution is rather complicated since it is not in plain sight and this makes using the site unconvincing since they fail to present any of their other online presence. However, an exciting feature that the website has is a geo-location tool that allows a consumer to locate a store near them if they would want to do physically present shopping as opposed to the online front.

Website Two: Decibullz

This is an institution that has focused on the specialization of earphones and noise-cancellation earplugs that can be used in many activities. One of the most outstanding features that this website has is the representation of its page, the items are well planned and arranged with an automatic slide show across the areas the business is well focused on that making the site appear like a presentation. The website is well synchronized to several window sizes and does not defect if and when a user uses a mobile interface or a small search engine window size.

The website has also included a shopping cart that allows a customer to notice any additional items or reduction in items from their cart. The site also has a massive presentation of its elements through the use of clips that show the devices in different locations and how they can be used as well as their unique capabilities. The website also offers a customer the chance of seeing specified items in their primal sector, which are five in total (Decibullz, 2019):

1. Sports and fitness
2. Manufacturing and construction
3. Music
4. Travel
5. Shooting sports

At the very bottom of the website, there is a distinctive inclusion of all the possible online sites where the business can be located. The website has several links to social media platforms as well as an addition of a geo-map of all the stores and a store locator tool that equally assists customers to locate nearby stores (Decibullz, 2019). This is a well-presented website that does offer an all-round presentation of the business and also spikes a lot of interest from its testimonial videos that act as great marketing tools for any consumer who might not have an idea about the company. The business is also clearly targeting a broad market array from all age groups but mostly the young despite its flexibility.

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Comparison

In website development as well as when it comes to owning one, it is vital to ensure that the website has a number of original specs that make a website relatable and marketable as well as presentable. Both sites have applied a number of the golden rule of interface design, i.e., striving for consistency, enabling frequent users to have some shortcuts as well as easy reversal actions (Ben Shneiderman, September 12, 2013). However, the other website has gone the extra mile in making its website stand out more by the inclusion of informative feedback with a dialogue to yield closure as well as reducing short-term memory load.

These features make the use of their website seamless and even enjoyable, considering that the user interface is rather friendly and can be used across all age sets as a result of its simplicity yet efficiency.

When it comes to Human-Computer Interaction, the first website has resolutely failed in some elements such as color coordination, font, and image positioning, all of which make it easier to read from a paper as opposed to using the website (Lazar, Feng & Hochheiser, 2017). The site also has an overloaded menu despite the use of drop-down menus. This is a result of the lists being too clogged that it becomes challenging to tell which sector one should go to if one happens to be new to the activities of BCF. This is not the case for the second website as mentioned earlier on; it has several guidelines that make it easier to understand where one should go and avoid interactions with other regions of the site that are not essential.

The first website (BCF) does have an advantage over the other website (Decibullz) in the element of age groups that it is marketing to. This is not to say that the first site has a better marketing strategy within its website, but it has failed to apply that in its approach which results in making it an open business to all, unlike the other website. The Decibullz website has mainly focused on using young and middle-aged parties within their advertisements since the site actively uses ads as its marketing tool. This reduces the market share the company has in terms of age sets despite its applicability to all ages. This makes the business lose out on a substantial market share of seniors, especially with the rapid rise in the baby boomers’ generation (Ortman, Velkoff & Hogan, 2014).

Recommendation

Considering that the first website (BCF) happens to be a specific business, it needs to take more advantage of online branding tools and also include its contact details to maintain consistency. It does not require the inclusion of testimonial videos if it can use better image qualities that put the pieces on sale in a surrounding where they are being used will make it possible to boost the traffic and traction of the site. As for the second website, their logo design is well developed and also well-identified as it is being showcased across all the devices, however, the size of the logo ought to be slightly increased to distinguish it from the other applications on the site as a logo and not a button (Anna Dizon, September 17, 2018).

Once these changes are done, the two websites, especially the first one, will be able to gain more attraction and visual appeal to consumers. The following website also needs to look at how it can widen its ads to incorporate a more age-set range since the use and presentation of only young parties makes it somewhat demeaning to senior citizens. This will also increase the company’s reputation considering that many senior parties require noise cancellation products due to aging. The business also needs to include children and also offer a more comprehensive range of activities that also happen to apply some of their devices like diving, among other things (Lazar, Feng & Hochheiser, 2017).

Conclusion

A website can quickly raise or bring down the credibility as well as the image of an institution since a website is taken to be the online representation of the actual business. Thus, this shows the benefits of ensuring that a website does apply several design principles as well as putting to play Human-Computer Interaction. By providing that a consumer can understand a business and feel attracted to the site without much difficulty involved, then it becomes easier to ensure that a company will thrive.

From the study conducted on the two websites, it is evident to see the different sections that are most crucial to a website such as the presentation of the company, proper usage of white space, and other technological advancements such as web applications and web synchronization to devices viewing area. From this report, one can see that a website is simply an extension of the actual business to a more online-oriented set of consumers and just like the physical stores, appearance and presence is everything.

References

1. Anna Dizon. (September 17, 2018). Fit Small Business. Retrieved 5 September 2019, from https://fitsmallbusiness.com/what-makes-a-good-website/
2. BCF. (2018). BCF. Com au. Retrieved 5 September 2019, from https://www.bcf.com.au
3. Ben Shneiderman. (12 Sep 2013). Designprinciplesftwcom. Retrieved 5 September 2019, from https://www.designprinciplesftw.com/collections/shneidermans-eight-golden-rules-of-interface-design
4. Decibullz. (2019). Decibullzcom. Retrieved 5 September 2019, from https://www.decibullz.com/
5. Lazar, J., Feng, J. H., & Hochheiser, H. (2017). Research methods in human-computer interaction. Morgan Kaufmann.
6. Ortman, J. M., Velkoff, V. A., & Hogan, H. (2014). An aging nation: the older population in the United States (pp. 25-1140). Washington, DC: United States Census Bureau, Economics and Statistics Administration, US Department of Commerce.
7. https://fitsmallbusiness.com/what-makes-a-good-website/
8. https://www.bcf.com.au/
9. https://www.designprinciplesftw.com/collections/shneidermans-eight-golden-rules-of-interface-design
10. https://www.designprinciplesftw.com/collections/shneidermans-eight-golden-rules-of-interface-design
11. https://www.decibullz.com/