1. When consumers calculate the value of a product, they look at the benefits and then
subtract the cost.
True
2. Successful businesses constantly monitor consumer wants and needs.
True
3. To satisfy consumers managers must learn to listen better than they do now and to adapt
constantly to changing market demands.
True
4. Fast-food organizations must constantly monitor all sources of information for newproduct ideas.
True
5. McDonald's prides itself on offering precisely the same menu around the world so that
customers know exactly what to expect when they eat at a McDonald's
False
6. Product development is a key activity in any modern business, anywhere in the world
True
7. From a strategic marketing viewpoint, a total product offer includes all of the tangible
attributes of a good or service, and excludes any intangible attributes
False
8. The image created by advertising is part of the total product offer of a product.
True