Introduction
Once a fruit is purchased, it is delicious and easy to consume. But over time, the delightful fruit becomes rotten. When rotten, it tends to be discarded. Throughout the engrossing history of social media, numerous apps have died down or been removed. But one app has transformed millions all over the world. TikTok is simply a fruit that cannot be repudiated. The concept of the famous social media app is derived from Zhang Yiming, who created the app for local Chinese citizens to show off their quirky lip-singing videos. Sooner than later, the app bounced like a bouncy ball to every country around the world, including the United States. With short and silly videos to binge-watch all night, TikTok has definitely stolen the attention of millions of people. But a recent controversy has sprouted over whether the famous social media app should be banned in the United States. TikTok should remain in the United States of America because it spreads and promotes brands, reduces stress, and allows people to have a voice in their community to speak up.
One aspect that illustrates this is TikTok makes promoting brands easier. When opening the app, tons of advertisements appear on the home page. This allows viewers to become more attracted to the item being endorsed. As reported by CNN Wire, “TikTok is attracting attention from brands, too. It recently teamed up with fashion brand Guess on a denim campaign to target Millennials and Generation Z on the platform in September” (Yurieff, 2018). Because the app is such a substantial part of users' lives, people tend to become more attracted to items their favorite app promotes. Not to mention, bigger creators with a fanbase take part in advancing the brand's business. That further pushes viewers to buy the item. Undoubtedly, while a person is scrolling on the app, they are presented with a creative promotional video. Due to this, they will be gravitated towards the product, making millions of dollars.
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In addition, Tik Tok helps to release stress. Because the app is enormous, there is something for everyone. Users find comfort in various things and TikTok has a wide range of videos that can release tension. According to the article, Experts say TikTok Videos are Helping People Stay Happy in the Lockdown, “Oddly enough, the social media video-sharing platform, TikTok, which has been always in the news for the multitude of challenges users participated in was considered to be one of the best ways to engage users and promote good mental health”(Times of India, 2020). With this in mind, Tiktok provides videos that help users mentally. As mentioned, the app has been in the news for its engrossing challenges which permit users to engage. Because of the challenges of TikTok, users find it absorbing and diverting from their everyday lives. In other words, the app provides a broad spectrum of videos that can lift the weight off shoulders.
Furthermore, TikTok allows people to speak up in their community. On popular social media software, people can interrelate with others that share the same beliefs as them. By teaming up with someone that has similar thoughts, an impact can be made. Since TikTok’s main purpose is to create short videos, users can speak their thoughts and convey them to other people. As stated in the Detroit Writing Room, “An abundance of creators, more popularly known as “influencers,” has emerged from this internet forum. Many of these influencers have strayed from their typical content of shaking their hips to the latest hip-hop remix, or step-by-step recipe for their grandma’s vodka penne pasta and have made a conscious decision to promote important current events that permeate the news cycle, especially the Black Lives Matter movement” (Kiefer, 2020). Users on the app not only make silly videos that others can laugh at but also spread awareness for things they believe in. For example, the Black Lives Matter movement stimulated millions to make short videos on the topic. If there is an event or idea that a user wants to see being brought to light, then many creators have already posted a short video talking about it. Or they can make their own video. Ultimately realizing, how many voices have come together because of the ability to speak about any topic on the app.
However, they say privacy can be put at risk when using the app. Since TikTok is free to join and is familiar to millions of people, anyone can hop onto the app. There is also no restriction on who can and who cannot join. The social media app does not have extremely strict guidelines for being on the app. Not to mention, hacking is extremely common these days. Nevertheless, the settings on TikTok make it safer than other social media apps. Pocket-lint points out that,“ TikTok is giving parents new options to control how their kids use the app. Thanks to 'Family Pairing', parents and guardians can link their kids’ accounts to their own and then they'll be free to disable direct messages, turn on restricted content mode, and set screen time limits” (Tillman, 2020). Anyone is open to direct texting on the app. But a feature on TikTok allows a limit on who can dm users. The app itself is building on parents being more in charge of their children’s accounts. With the “Family Pairing” option, numerous features are disabled which assists users to be more comfortable. Overall, by disabling distinctive features on TikTok, privacy can be more secure and not as jeopardizing.
Conclusion
The prominent social media app, TikTok should carry on being an app in the USA because it endorses brand merchandising, lifts the weight of shoulders, and permits users to raise one’s voices in society. The app assists brands in further enlarging their business. It also reduces the tension or pressure that a user is feeling. TikTok authorizes a platform that enables users to raise their voices in their district. The app is an engrossing social media platform.
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