Abstract In order for organizations to be successful, consideration must be given to their brand identity. The intent of this individual research paper is to investigate the different techniques organizations can and do implement to strategically market their brand to the consumer. The techniques, strategies, risks, and rewards will be discussed in order to evaluate the efficacy of the various...
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Intro: Zambrero launched its first store and ‘Mexican with a mission’ in 2005 when entrepreneur Sam Prince realised that Australia lacked a healthy choice of Mexican cuisine. Sam was motivated to start ‘Mexican with a mission’ after being raised by both his parents and hearing what life was like for them while living in Sri Lanka. Through these experiences, it...
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What are the benefits of Market Segmentation? Customers differ from each other in many ways, such as; the benefits they want from a product or service, the amount they are able or willing to pay, the amount they buy, when and where they buy it and the type of marketing they see that draws them to a product or service....
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As we all know, advertisements help producers to raise the demand or consumers’ desire of their products by helping to raise people’s awareness of their product or even service. Many producers, including food producers, rely on advertisements to accelerate the growth of their company, specifically the company’s influence, reputation and spread in the market. Techniques used to advertise changed as...
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Advertising and media have always been there, in commercials, tarpaulines, brochures and other means of advertisement. We cannot deny that these tools of promoting any products and services have always impact and effects to the audience. According to “Ryte Wiki dictionary” the advertising media is used for communicating a promotional message which include billboards, television, print media, newspapers, online banners,...
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The word ‘advertisements’ would not sound unfamiliar to us anymore. They have been a part of our daily life since the 18th century (Wikipedia). Now we could find them literally everywhere in various media mass such as on the billboard, television, social media, magazines and radio. Advertising is the most powerful way in today’s industry to introduce or promote companies’...
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Introduction To understand or analyse the impacts of advertising, we must first understand what advertising essentially means for the society.The term advertising simply put can be defined or explained as a tool or means to inform and persuade the audience and/or customers of the product or service offered to meet and/or satisfy their needs.It is said with great power comes...
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Electronics and technology will always be on the top of the markets. Today every person in the United States uses an electronic for nearly every aspect of their lives from vehicles that take us to our desired destinations at high speeds to a tiny supercomputer in our pockets. Strip us of our technological advances and many of us would literally...
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Introduction Black Friday, originating from the United States, has become a significant retail event in the UK, marking the beginning of the Christmas shopping season with substantial discounts and promotional offers. Over the past decade, this phenomenon has grown exponentially, transforming shopping behaviors and influencing the retail landscape. While it provides opportunities for consumers to purchase goods at reduced prices,...
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In this essay I will outline the importance of branding within organisations and in businesses including its relevance to how the brand is represented. By the end of this writing, it should be clear as to why branding is important and useful to an organisation. What is branding? Branding is defined as an image or a technique used for companies...
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Introduction In the contemporary marketplace, where consumers are inundated with choices, the concept of branding has gained unprecedented significance. The branding process is not merely about creating a logo or choosing colors; it encapsulates a holistic approach towards crafting a brand identity that resonates with the target audience. Brand elements and personality are two fundamental components of this identity, playing...
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Realm Marketing & Distribution Company Limited was established in September 2013 had been operating with 29 staff; office was located in Yangon, Myanmar. We had HR Department, Finance Department, and Marketing Department. Company’s founders are U Phone Zayar Win (MD) and Daw Su Yuzar Zaw (Director) .We was doing Products Distribution & Marketing services. Marketing Sectors - providing full range...
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Electronic giant Best Buy needs no introduction. When it comes to the consumer electronics retail market, Best Buy is a leading force known internationally. Although their efforts to penetrate foreign markets has proven unsuccessful, Best Buy is still a leading competitor in the consumer electronics industry. Today’s volatile and highly competitive market has proven challenging for Best Buy to keep...
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Abstract This research aims to analyze multimodal in Apple smartphones billboards advertisements. The multimodal theory by Kress and van Leeuwen and generic structure analysis theory by Cheong were applied to analyze this research. The method used in this research was a descriptive research method. The data in this research were images uploaded by photographers of Apple’s smartphone billboards advertisements. The...
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Introduction Recently, emotional branding has emerged as a new paradigm that can solve one of the main tasks of marketing: to unite a company and customer, to establish a strong and at the same time very effective relationship between them. To please their customers, marketers, building the image of a particular brand, can exploit a wide variety of emotions: joy...
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In Nana Kwame Adjei-Brenyah’s apocalyptic short story “Friday Black”, the author scrutinizes consumers’ and businesses’ wilderness on Black Friday in a dystopian, contemporary and materialistic society. For most people, Black Friday rhymes with ‘Deals and Steals’- meaning that trying to buy what we really want or need at a good price. But in this account, the author stepped it up,...
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Introduction The contemporary business landscape is characterized by rapid technological advancements and heightened global competition. In this dynamic environment, the role of marketing management has become pivotal in steering organizations toward sustainable growth and competitive advantage. A Master's in Marketing Management equips professionals with the strategic insights and analytical skills necessary to thrive in this ever-evolving domain. This advanced degree...
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We see advertisements all around us. They are on television, in magazines, on the Internet, all over social media and plastered up on large billboards everywhere. Ads are nothing new. Many of us have noticed them all of our lives and have just come to accept them, without realizing how effective ads really are and how advertisers use many subliminal...
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On the 26th August 1963, the BBC transmitted the first ever HD picture on TV. It is hard to believe how much all things have changed since then, including the way in which we advertise. Traditionally, watching TV brought family and friends together like a social occasion. They would gather round a single TV set watching everything from the latest...
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It is not uncommon that holiday seasons have been greatly metamorphosed as shopping seasons at large. Birthing with great intentions, the word ‘shopping’ for some although seeming to be grim, for many it is a bliss; specifically when one gets what they dearly want at unrealistically low prices. ‘Sale, sale, sale! Early bird specials! One day only! Get the best...
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Legend of Black Friday Imagine sitting down at the kitchen table surrounded by family and friends while spending the Thanksgiving holiday together. Laughter and stories are echoed through the house while the resonances of football games are playing in the background. Delicious food has filled everyone’s bellies and naptime is near. While Thanksgiving is a holiday focused on being thankful...
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INTRODUCTION The sole purpose of the business is to sell products and services for profit. Advertising helps businesses to make a profit, on the other hand, helps consumers choose which products and services to buy and the consumer to choose the most appropriate option. Today, the advertising industry has become a huge industry, offering a wide range of products and...
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Executive Summary The organisation chosen for report is Bec & Bridge which is fashion brand and dealing in women segment. This report will discuss about external and internal analysis that has performed to know about situation of market and make plan and strategy accordingly to gain best outcomes. The main purpose of this report is to know about environmental factors...
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Advertisements are used by marketing teams to promote their products and increase sales, but there is a tendency to use stereotyping. We see individuals classed together in groups according to their gender, race and age. Gender stereotyping has been extensively used to portray women as dependent on a man for his protection and provision, (Eisend, Dens & De 2019), shows...
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INTRODUCTION In this essay, we utilize a case‐study strategy to examine the learning forms used to arrange brand importance inside an anti‐brand network. The arrangement of brand importance is a social procedure where network individuals take part in brand‐related talks, understandings, and sense‐making. Arranged inside new social development hypothesis. Online communities are wide refered to as web-based online services supporting...
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Introduction Best Buy Co. Inc. originally known as Sound of Music in 1966 began the journey in the retail business of audio components and later expanded into retailing video products. As videocassette recorders became popular, thanks to the company, they decided to change the name to Best Buy. The company believed that they could help popularize technology by enriching the...
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The most widely watched sporting event of the year is the Super Bowl. People watch the Super Bowl for the game, and the advertisements. The game is mostly for advertisements. The actual game is played for 17 minutes. In 2014, they discovered that the ball was in play for 8.5 percent of the televised broadcast. The commercials were 48 minutes...
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ABSTRACT The study identifed and analyzed linguistic, visual, audio, strenghteness and weakness components associated with the selected advertisement of Djarum 76. The research uses descriptive qualitative method to analyze and elaborate the data. Data analysed in this research are the words and sentences converted to written text of Djarum 76 advertisement. The steps of data collection technique are by downloading...
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MBA in marketing management is a full-time 2-year degree program offered by various business schools across the world to students who are interested in developing practical and theoretical knowledge in the branch of marketing so that they can assist the reputed corporations with their marketing activities. The course structure is designed to educate students in core topics such as sales,...
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Best Buy has undergone several years of experience solving challenging problems and has learned to master their own craft. That is why their innovativeness is not about what they know but about exploration, pushing boundaries, and ventures into uncharted areas where there are no dedicated experts. Best Buy embraces technology in everything they do. They have developed all their expertise...
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