University:
Baruch College CUNY
Course:
BUS2000H | Business Fundamentals: The Contemporary Business Landscape
Academic year:

2023
Views:

85

Pages:

1
Author:

Jayden Logan

1. When consumers calculate the value of a product, they look at the benefits and then subtract the cost. True 2. Successful businesses constantly monitor consumer wants and needs. True 3. To satisfy consumers managers must learn to listen better than they do now and to adapt constantly to changing market demands. True 4. Fast-food organizations must constantly monitor all sources of information for newproduct ideas. True 5. McDonald's prides itself on offering precisely the same menu around the world so that customers know exactly what to expect when they eat at a McDonald's False 6. Product development is a key activity in any modern business, anywhere in the world True 7. From a strategic marketing viewpoint, a total product offer includes all of the tangible attributes of a good or service, and excludes any intangible attributes False 8. The image created by advertising is part of the total product offer of a product. True