PREPARING PROMOTIONAL MATERIAL General Tips Define purpose - generate inquiries, create awareness etc. Know your target audience and their needs Choose suitable format and medium Understand medium's specifications like space, placement etc. Know your product's features and benefits Determine highlights distinguishing you from competition Engage readers, don't bore Consider use of images and captions Include contact information prominently Types of Promotional Material Brochures - Create interest, provide quick overview of business. Use photographs, color, company logo. Creative folding adds impact. Newsletters - Periodical publications conveying information to members/interested readers. Include articles, tips, news, profiles, FAQs, contests etc. Elicit responses to build customer database. Flyers - Brief text, large graphics draw attention. Address needs in headline. Highlight distinguishing benefits. Establish credibility. Close with strong call to action. Posters - Eye-catching text plus graphics in public spaces. Convey information briefly. Instructions can be illustrated. Slogans and pictures used for exhorting. Websites - Allow wide information access anytime, anywhere. Easy to update details, prices, maps etc. Meet customer expectations. Organize logically with navigation points. Enable limited interactivity. Press Releases - Announce news value events to media. Write brief, factual inverted pyramid style. Lead with main news point. Follow with significance, details. Include quote. Write short paragraphs. Provide contact information.