Five Principles Before Become a Copywriter

FIVE PRINCIPLES BEFORE BECOME A COPYWRITER To become a reliable copywriter, you have to pay attention to several principles. As we know, copywriters are very different from content writers and other writers in general. Simply put, copywriters are more focused on sales, while content writers tend to be more focused on creating content. So, what are the principles that copywriters should pay attention to? 1. Main goal for sales Put aside your thoughts about content creation when you want to become a copywriter. Because, this profession tends to write with the aim of making sales. Although there are still several companies that provide work to create other content for copywriters, currently the majority of copywriters are more focused on sales and advertising. Reporting from Copy Blogger, the sole purpose of a copywriter is advertising and sales. To achieve this goal, a copywriter must understand how to compose persuasive words so that they can persuade customers to take action. This can be in the form of buying a product, subscribing to an email, or other actions that can increase sales or product engagement from the company. Changing a copywriter's mindset from just writing to writing that focuses on sales is one of the principles that must be adhered to well. 2. Understand User Problems A good copywriter must understand the problems of users or customers well. According to Business 2 Community, if you can understand users' problems and provide solutions well, they will most likely buy your product. For example, the problem customers are currently facing is that they cannot attend seminars or workshops directly due to the pandemic. That way, create interesting and unique copywriting to invite them to take part in the online class that you have presented. 3. Don't beat around the bush As a seller who is good with words, you should not be too wordy in arranging words for customers. Because, customers will certainly immediately leave your writing if it seems complicated and doesn't get straight to the point. Therefore, use short, concise and persuasive words so that readers are interested in taking action. If you have to include storytelling elements in it, try to package it simply with an interesting story so that the reader gets lost in it. This principle is very important for copywriters to apply to attract lots of customers. 4. Think of a Call to Action that Attracts Users Another principle of copywriters is to make a call to action with beautiful sentence structure. Most of you have often heard the term call to action (CTA). Call to action is a sentence inviting readers to take a certain action on a website, advertisement, or email. According to Hubspot, there are several elements you can include when you want to create a beautiful CTA: • Include urgency so customers take immediate action right now. • Create offers, such as discounts, promos, and so on. • Provide value to customers, such as getting certain information after signing up for your newsletter. 5. Write with rhythm As explained above, one of the principles of a copywriter is to focus on sales and creating advertisements. It is important to write according to the rhythm and use the right words so that readers don't get bored and are actually interested in your writing. Mix long and short sentences equally. Try to avoid long sentences with a lot of them so as not to make the reader bored. Apart from that, first identify the customers you want to target. If your target is customers aged 18-25 years, it is better to use language that is not too standard for young people. This is done to avoid customers getting bored quickly when reading your writing. Use language that is simple and easy to read for people of that age.