Jackson F. Reece Y. Marty and the Martins

MARTY AND THE MARTINS: Read the following situation. Then, determine which of the businesses listed below would best suit Marty and which would best suit the Martins. Next, identify the general category or categories of characteristics (demographic, geographic, psychographic, or behavioral) that you used to determine who is more likely to frequent each business. Marty is a single, 22-year-old graduate student at Martinsville University. He is enrolled as a business management student working on his Master’s degree. Marty rents a one-bedroom apartment close to Martinsville U. He lives alone with his cat, Martha. The Martins are a typical American family. Mr. Martin is 39 years old and the sales manager at a local parts wholesaler. His wife enjoys cooking and is a part-time secretary for an insurance agent. They have two children. Matt is an eighth grader at Martinsville Middle School, and Matilda is a fourth grader at Martinsville Elementary. Both children are very involved in sports. The Martins live in a small suburb outside Martinsville. Their home is a modest three-bedroom house with a den and a fireplace. Business Pop’s Family Dining Experience Fast Delivery Sub Shop Marty or the Martins? Why? The Martin’s They are the target (DEMOGRAPHIC) because they are married with active children that play sports (PSYCHOGRAPHICS). The restaurant is most likely local and in close proximity to their home or activities (GEOGRAPHICS). And they are most likely repeat customers since the mother likes to cook and values home cooked food. (BEHAVIORAL) Marty He is the target (D) because as a student he is probably busy and doesn’t have time to cook. He is likely close to the Sub Shop (G). He probably doesn’t like cooking and prefers to eat out (P). He probably has been ordering food for a while as a college student (B). Jackson Carpet House The Martin’s The Martins are the more likely customer (D) because they seem like the people that would want to make their home more homey (P). Jackson’s Carpet House is most likely their local high quality carpet outlet (G). Ms. Martin sounds like the person to want a better quality carpet that will last longer (B) Artsy Kitchen Appliances The Martin’s Ms. Martin is the target (D) because she loves cooking (P). Artsy Kitchen Appliances is probably her local appliance outlet (G). She seems like a skilled chef so she needs the most artsy appliances (B). McChuckles Pets Marty He is the target (D) because he has a cat and his cat probably needs food and toys to entertain her because she only lives with her owner. (P) McChuckles pets is probably his local pet store and is where he gets all her stuff. (G) He probably likes getting stuff for his cat because he lives alone (B) Lulu’s Dating Service Marty Marty is the target (D) because he doesn't have a relationship status and lives alone. (P) since he lives alone he probably has a lot of free time so he can be on his phone a lot. (G) He probably is a little lonely because he only has his cat and lives alone. (B) The Martin’s Ms. Martin is probably the target customer (D). She works as an insurance agent so she likely wears a suit and needs it washed once in a while (G). She seems like a pretty clean person so she probably gets it dry cleaned more then the norm (P). She likely has been a customer for a long time (B). Gina’s Dry Cleaners Harry’s Sporting Goods The Martin’s Marilyn’s Birthday Palace The Martin’s Baker’s Delight Cookstore The Martin’s The Martins are the target (D) because their kids play sports (P). They probably need to go somewhere more local for sports.(G) Their kids probably need sporting supplies since they play sports anda and are active(B) The Martins are the target (D). The Martins likely live near Marilyn's Palace (G). They have younger kids who probably want to go there for their birthday (P). They have probably been there for their kids' previous birthdays (B). The martins are the target (D) specifically ms. Martin because she loves to cook. (P) She is most likely close to the cookstore. (G) She probably gets all of her cooking supplies from there.(B)