University:
Angelo State University
Course:
MKT 3321 | Marketing
Academic year:

2023
Views:

124

Pages:

3
Author:

gewoekerdodx

Mackenzie Diette Strategy Individual Assignment Tesla SWOT Analysis STRENGTHS WEAKNESSES  Self-driving capabilities.  Tesla vehicles are expensive.  Tesla makes their own technology, like  Tesla faces manufacturing infotainment systems, and solar panels.  Tesla does not have car dealerships. complications and delays.  There is a shortage of batteries. Purchases can be made online.  Tesla vehicles come in different models. OPPORTUNITIES  Tesla can launch a more affordable car.  Tesla can make their own batteries, to increase manufacturing rate.  Social demand for electric vehicles.  More job opportunities THREATS  Product Liability claims if manufacturing is done wrong.  Extensive competition with Toyota, Ford, BMW, Mercedes.  High risk factor, using Lithium-ion cell batteries.  Tesla is facing a debt of $5.38 billion Recommendations Given the condition of battery shortages, our ability to make our own technology, leads to our recommendation that we make our own batteries within Tesla. Given the condition of Tesla cars being too expensive for the average consumer, our ability to make different kinds of cars, leads to our recommendation that we come out with a more affordable car, with less features than the more expensive ones. How Do We Address Outputs? 1. To serve customers at the front line, Tesla need to lower their prices of cars, and we can invest in expanding our target market. We use our SWOT analysis to determine that unaffordable vehicles are a weakness. More customers will be inclined to buy a Tesla if it were at a cheaper price. Tesla already has strength in the fact that there are no dealerships. 2. Tesla needs to stop getting batteries from outsourced companies and create our own. Tesla’s SWOT analysis determines that a strength is to make its own technology and creating batteries would increase strengths and eliminate the weakness of battery shortages. 3. Tesla needs to add more job opportunities, and a new affordable car model. Tesla’s SWOT Analysis explains how we can expand job opportunities by creating our own batteries and minimizing extensive competition. A new affordable car will expand the market. 4. Layers that can be eliminated are the battery providers. Tesla does not have dealerships, whereas salesmen would need to be removed. Having no dealerships is a strength for Tesla, and eliminating the battery providers can save money, and prevent the threat of shortage. No dealerships is a strength, so tesla does not have to pay out salesmen.