Chapter 3 Analyzing the Marketing Environment

Chapter 3 Analyzing the Marketing Environment Which of the following is part of the microenvironment of a firm's marketing environment? Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization. Which of the following is part of the microenvironment of a company's marketing environment? A marketing intermediary would most likely help a firm by ________. A consumer advocacy group challenges a firm's decision to build a new warehouse in a small community. The advocacy group is an example of a ________ public. Monfax Corporation insures manufacturers, distributors, and consumers against the loss or damage of goods during transportation after a purchase or sale. In this case, Monfax is an example of a ________. Kelstone Developers is planning to build a new shopping mall that would require the partial acquisition of a nearby public park. Walking Green, an environmental group, challenges the plan citing environmental destruction. In response to the demands of Walking Green, Kelstone Developers promises to build a huge park-like walkway around the mall. Walking Green is an example of a(n) ________ in this scenario. Volunteers belong to a company's ________ publics. Dextora Technologies manufactures microprocessors and caters exclusively to private manufacturers that produce high-end computers. Which type of market does Dextora directly target? Which of the following generational groups account for a third of the U.S. population but half of all consumer spending? Which of the following is most likely a true statement about baby boomers? Which generational group is characterized as the most educated and the least materialistic? Technology is a way of life for ________, the largest generational group. Which of the following has resulted from the increased educational levels of the U.S. population? Companies have responded to consumers' back-to-basics sensibility in their lifestyle and spending patterns through ________. Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the ________ environment of a company. Fargo Inc. is a carbonated beverage manufacturer that has many manufacturing plants around the world. It is planning to shift from using thermal power to wind power for its manufacturing plants in the Netherlands to decrease dependency on nonrenewable sources of energy. This scenario depicts Fargo's concern for its ________ environment. Which of the following represents a change in the technological environment of a marketing firm? Recyclable or biodegradable packaging, recycled materials and components, and better pollution controls are ways that marketers have responded to the ________. The ________ environment is perhaps the most dramatic force shaping the destiny of individuals and offering exciting opportunities for marketers. In a marketer's macroenvironment, the ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society. Governments most likely enact business legislation to ________. The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves ________. P&G "Tide Loads of Hope" program provides mobile laundromats and loads of clean laundry to families in disaster-stricken areas. This is an example of ________ marketing. Which of the following is most likely true about people's beliefs and values? Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment? Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?