FORD MOTOR COMPANY BALANCED SCORECARD FINANCIAL PERSPECTIV E CUSTOMER PERSPECTIV E INTERNAL PROCESS PERSPECTIV E LEARNING AND GROWTH PERSPECTIV E OBJECTIVES  Increase profitability  Increase sales in key geographic segments Maintain and increase strong brand image  Improve organization al flow  Improve product development process  Employee improvemen t  Training programs to improve employee’s abilities GOALS  Increase profit and sales by 15% each year for the lowest segments  Increase branding by 10% a year INDICATORS  Financial Statements  Cash Flow Customer surveys and polls Customer reports    10% improvemen t in product developmen t    Respond quickly to market quality issues from customers Improved employee skills and abilities   Project Innovation reports  New product revenue Employee improvemen t and satisfaction INITIATIVES  Analyze the downfalls in projected earnings  Focus on sales and production in these areas of the lowest segments  Create metrics for consumer notoriety and likeability of brand  Make new advertisement s  Invest in research and development  Implement a quality management system  Teamwork rewards  Creating customer service rewards and goals to improve new customer service practices  Employee performance rewards

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