University:
California State University, Monterey Bay
Course:
BUS 493 | International Business
Academic year:

2021
Views:

90

Pages:

2
Author:

esfredint7qo

We want your poster to effectively summarise your findings and highlight innovative ways in which Nottingham could contribute to a reduction in the damage done by the fast fashion industry and be a beacon of good practice for other cities to follow. What is Fast Fashion? It is a business model in which uses low priced material employment to churn out clothing collection in a fast pace. It is summed up as fashionable, cheap clothing which models ideas from celebrity culture, fashion shows. It then turns them into pieces of clothing that are available in store and online almost overnight (BWSS, 2020). The problem with Fast Fashion: Within the last two years there has been a change in the industry of fashion. This change has led trend cycles speeding up, clothes being cheaper as well as shopping becoming a regular event for many of us. Fast Fashion and large global chains do overlook and control the shopping centres as well as the online buying. Impact of Fast Fashion Fashion is a 2.5 trillion-dollar sector and the is viewed as the second most corrupting industry on Earth, just after oil. The pressure and demand to lower costs as well as speed up production times means that all the concerns regarding the environment are cut in the name of profit. When discussing Fast fashion there are a number of negative impacts such as cheap toxic textile dyes. Fast Fashion is also seen as the second largest polluter of clean water globally after agriculture. Not only is there an environmental issue but there is an issue with garment workers not having the rights or protection. With their being approximately 40 million garment workers in the world many of these workers don’t actually have rights or any form of protection. These individuals are the lowest paid as well as 85% of these garment workers are women. Luckily, we do happen to have options outside of fast fashion world as well as it still being possible to find affordable, stylish, and ethical clothing. This can be done by: - Buying less - Thrift shopping - Sustainable buying - - Buying less Don’t buy something unless you truly need it. Try and extend the life of the clothing you have already. This means trying to wash your clothes when they truly need to be washed. This as a whole will reduce your carbon footprint. It will enable you to prolong their lifetime and reduce the amount of clothing being sent to landfill. Thrift shopping - Make a list of f what you are looking for before you go so that you don’t buy unnecessary items. - When you buy something, try to picture how often you’ll wear it. If it can be worn often, in multiple ways and with different outfits is it worth buying. Sustainable buying - Research and buy from eco-fashion companies who are pursuing the production of clothing with more environmentally friendly methods. - Buying from local small brands that focus on creating a culture of sustainability by producing less from the onset. - These businesses also design clothing to be of the highest quality, ensuring durability and longevity, so clothes last a long time in your wardrobe -