University:
California State University, Northridge
Course:
BUS 497A | Capstone: Strategic Management
Academic year:

2020
Views:

239

Pages:

2
Author:

Nesbyenvkk

ercentage) BCG Matrix Relative Market Share Position High Medium Low 1.0 0.50 0.0 High +20 4 3 1 Medium 2 0 Low -20 Division 1. Media Networks 2. Parks, Experiences, and Products 3. Studio Entertainment 4. Direct-toConsumer and International (DTCI) Total Revenues (USD millions) Percent Revenues Profits (USD millions) Percent Profits Relative Market Share Industry Growth Rate (%) 24,579 37.59% 8,649 106.67% 1.00 4.02% 16,502 25.24% (81) (1.00)% 1.00 3.49% 7,340 11.22% 2,504 30.88% 0.62 9.88% 16,967 25.95% (2,964) (36.55)% 0.11 15.30% 65,388 100% 8,108 100% -- -- BCG Matrix and Table Explanation  The information I found regarding the revenues, profits, market shares, and growth rates was provided by the CSIMarket Company (CSIMarket Company, 2021).  I calculated the relative market share by taking The Walt Disney Company’s market share in each segment and dividing their percentage by the market share of the leader in each segment.  Segment Breakdown: o Segment 1 represents their media networks.  Their relative market share is 1.00 because they are the leader in the media networks industry, holding 20.54% of the market.  This industry’s growth rate is 4.02% (CSIMarket Company, 2021). o Segment 2 represents their parks, experiences, and products.  Their relative market share is 1.00 because they are also the leader in this segment, holding 26.37% of the market.  This industry’s growth rate is 3.49% (CSIMarket Company, 2021). o Segment 3 represents their studio entertainment businesses.  Their relative market share is 0.62 because I took their market share of 10.07% and compared that to the 16.28% market share of Time Warner Inc, who is the leader in this industry (CSIMarket Company, 2021).  This industry’s growth rate is 9.88%. o Segment 4 represents their direct-to-consumer and international businesses.  Their relative market share is very low at only 0.11 because they held 2.14% of this market and the leader held 19.45% of the market.  This industry’s growth rate is 15.30% (CSIMarket Company, 2021).