University:
California State University, Northridge
Course:
MGT 693 | Strategic Management
Academic year:

2022
Views:

82

Pages:

3
Author:

rehinhea0c

Competitive Profile Matrix (CPM) The Walt Disney Company Critical Success Factors 1. Advertising Time Warner CBS Corp. Weight Rate Score Rate Score Rate Score 0.20 4 0.80 3 0.60 3 0.60 2. Global Expansion 0.08 3 0.24 2 0.16 1 0.08 3. Financial Position 0.10 2 0.20 3 0.30 1 0.10 4. Management 0.18 3 0.54 4 0.72 3 0.54 5. Product Quality 0.15 4 0.60 3 0.45 2 0.30 6. Customer Loyalty 0.12 4 0.48 3 0.36 3 0.36 7. Price Competitiveness 0.07 3 0.21 2 0.14 3 0.21 8. Market Share 0.10 3 0.30 2 0.20 1 0.10 Total 1.00 3.37 2.93 2.29 1. Advertising is one of The Walt Disney Company’s main strengths. Because of the amount of data they are able to collect from consumers across a number of entertainment outlets, they are better able to reach, engage, and connect with their customers through their effective advertisements. 2. Global expansion is fairly important, but not the most important factor in this case. The Walt Disney Company has theme parks and resorts around the world, and they also sell their products around the world, but they are still mainly dependent on the North American region for the majority of their revenues. 3. Financial position is also important in this industry. In this aspect, The Walt Disney Company has not performed as well in the last two years as they have previously, which is mainly due to the unprecedented circumstances that have come along with the COVID19 pandemic. 4. Management has a huge impact on the success of every company in every industry. By having effective management, this will help to keep the company on the right track and ensure long run success. The Walt Disney Company has done very well with this in the past, but since the pandemic, their management has not been performing as well as they have previously. 5. Product quality is very important, because if your company is selling a product of very low quality, you will probably not make it very long in the industry. Having high quality products is also a way to keep your customers satisfied, which is something that The Walt Disney Company has been known for. 6. Customer loyalty is what keeps your customers coming back for more of your products. By keeping your existing customers and attracting new customers, this will help to ensure increased sales, growth, and sustainability in the long run. The Walt Disney Company has been used as an example for companies around the world on how to create and maintain customer loyalty. 7. Price competitiveness is not one of The Walt Disney Company’s strongest aspects, but this is mainly because they tend to offer premium products to their customers. They price their products fairly competitively in order to keep their customers and attract new customers, but this is not where they have their competitive advantage over other companies. 8. Market share has a fairly large impact on this industry. Because The Walt Disney Company conducts business in many divisions and they have been in business for almost 100 years, they have a large share of the market. They have been very successful in the past, and they continue to do so today.