University:
California State University, Northridge
Course:
MKT 348 | Consumer Behavior
Academic year:

2023
Views:

21

Pages:

2
Author:

Mahmoud M.

Consumer behavior notes Exposure Mere: Product - Marketing Impact (ferraro, bettman & Chartrand, 2009) People only like brands they have not been exposed to before They do not know the type of product exposed Study Score: - Attention (Content and Features) - Features Affecting Care Personal Factors: Motivation and Resources (e.g. Arousal Factors: Fun, Novelty, Size, Color, Shock Value, etc. attention: the extent to which mental activity is focused on specific stimuli People choose (activate) a boost and likes to cancel (block) the other However, for some reason, they need to be involved without support for them to be present Change focus - Otherwise, relevant information is "broken" Personal Factors: Motivation - Sometimes we check what we want to do well (sound control) Want to see high-end equipment - Sometimes our attention is "inadvertently" drawn to things about ourselves Cocktail Party Effect Personal Factors Alertness: Resources - Awakening: General Alertness Rating - How cognitively dependent a person is on Stimuli Affects ability to allocate - Affects ability to participate What do we think about this? Perceptual Verification - We perceive and interpret uncertain information according to our expectations and expectations Beliefs Can you tell the difference between Gatorade and PowerAde Premium Vodka Odorless, colorless, essentially odorless and has no properties 44 Add, cold water, inactive Premium gasoline Believe it will provide better gas consumption Keep the engine clean - People should know that the perceptions are correct - Attention is selective, so learn the features that will make your products explosive Personal characteristics, characteristics of the place (features) Memory Memory, It includes the process of obtaining information and storing it over time so that it can be retrieved when necessary .

Unveiling Exposure: The Influence of Marketing on Consumer Perception and Memory

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