University:
California State University, Northridge
Course:
MKT 440 | Integrated Marketing Communications
Academic year:

2023
Views:

19

Pages:

2
Author:

Mahmoud M.

Integrated marketing communication notes Marketing: the process of planning and executing the thought, pricing, promotion, and distribution of ideas, goods, and services to create an exchange with identity and purpose. This is the best way to use your time and money to spread a good and compelling message about your service (or product) to your customers. Relationship Marketing: Focusing on the importance of customer relationships for customer satisfaction, quality is key to all communications, regular and longer hours. Mass Customization: The process of providing a wide range of products and services customized to meet customer needs. Sometimes referred to as "custom" or "bespoke". The main task of the business is to combine these four factors in a business plan to support the ability to make transactions with customers in the market. Advertising is an information medium designed to attract and inform the public about a product, service or business. Advertising can be used to build brand image and brand appeal for a company or brand, an important possibility for companies selling goods and services that do not differ in characters. The importance of advertising is threefold: it helps consumers compare products and services, enables businesses to retain existing customers and acquire new customers, and inform the community about important issues. One of the benefits of advertising is its ability to interact with consumers when the marketing mix makes it difficult to distinguish from other elements. Popular advertising campaigns gained satisfied customers and helped increase sales. This popular plan can also sometimes be used in successful communication marketing communications. Direct Selling Direct selling is more than direct mail and mailing catalogues. Participates in a variety of activities, including database management, direct marketing, telemarketing, and direct response advertising gets. Interactive Media Interactive media allows for information exchange where users can combine and change the form and content of the information they receive in real time . Unlike traditional forms of business communication such as one-way advertising, the new advertisement allows users to perform various tasks such as receiving and exchanging information and images, asking questions, answering questions and, of course, purchasing. IMC's Role in Branding One of the main reasons marketing communications has grown in importance over the past decade is the important role it plays in creating and promoting brand names and loyalty. A brand is a combination of many things, including the name, logo, symbol, design, packaging and performance of a brand, product or service, and the image or association that comes to mind when consumers think of the brand. The brand can help you learn from your competitors to stand out from the crowd, add value to your offer, and engage your customers.

Marketing Strategies and the Importance of Marketing Communications

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