University:
California State University, Northridge
Course:
MKT 448 | Digital Marketing
Academic year:

2023
Views:

222

Pages:

2
Author:

Mahmoud M.

Digital Marketing Notes Marketing Projected to Grow 15%+ per Year ( Companies Miss Prime Time to Reach Used People, Cost Millions Paid Media, News, Advertising, Monitoring Center - DMs Outbound Marketing (Inbound Marketing), Inbound Marketing (SEO), Social Media, Mobile Technology P5 Native Ads - Brands Create Promotional Content in the Main Story, Impress Content, Engage More Customers. The more you ignore the offline and online ads (Pepsi things you need to do before summer ends); this is better than banner ads that only get 1% to 3% with a 0.02% click through rate. Currently, there are regular broadcast opportunities for all online publishers. Native advertising should ensure that unsupported content is written, use rich media (video, interactive media) to be mobile friendly, and encourage engagement. However, the FTC reviewed for deceptive and misleading claims regarding 's treatment and promotional content. Outbound Marketing - 2.1 In the form of search ads and display ads 80% of online conversations on PC and laptop start with some type of search (Google makes the gateway to the internet), users choose links with content instead of specific URLs, Ad Find Appears at the top of the SERP. Branded Keywords, Generic Keywords The Golden Triangle area in the left corner of the Google SERPs, the part that people look at the most and most expensive Domain Two things that can be used in all searches Search engines that determine Ad rank - Quality score and time. Click on the bid price. Quality score depends on how relevant the ad is to the customer (measured by the estimated or actual number of clicks, or the number of clicks divided by the number of impressions) Quality is also based on the bounce rate, how quickly customers leave the page after landing) How you create your ad and the number of pages Landing pages is as important as the price you bid for your ad. CPC is the price the company is bidding for certain keywords, keywords with more traffic are more expensive. Prices vary according to the product. How do you measure the effectiveness of research publications? - Impressions (when seen) DRIVEN) Ads - Ads that appear on websites that the brand believes are relevant to its target audience. Ad Types - Banners, Photo Ads, Video Ads (Interactive, Animated), Video Ads Facebook ads are ads. While some of the top search engines dominate the search engine space, the ads that run have many different competitors and players of with different roles in the anchor chain. The ad price for each website commands depends on many factors, including the traffic, reputation and demographics of the customers that likes. Ad Networks aggregates the ad space's products from various advertisers and creates a system to help customers optimize the viewing of many websites by competing with the needs of advertisers.

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