University:
California State University, Northridge
Course:
MKT 448 | Digital Marketing
Academic year:

2023
Views:

12

Pages:

2
Author:

Mahmoud M.

Digital marketing notes Today's work (TICC): • Mission: place of truth 1. What do we want to do? Top customers / former customers / Inquirers / prospective customers 2. How to contact them? Email/Phone/TV/News/Seller 3. Purchase orders? Only look? Test drive? 4. Prior knowledge helps to improve plans. • Discussion: Generates direct responses from buyers and consumers. 1. The heart of the issue 2. With the stimuli we created to get the response 3. Associate the response with the actual stimulus 4. Reply/Order/Return/Inquiry/Survey/Complaint/Suggestion 5. through a channel • Control: Responsible because direct response is easy to measure. 1. Manage business operations 2. Set goals and strategic plans 3. Action Planning - Who's Working 4. Budgeting 5. Measuring and Evaluating Results - Multi-Measurable and Multi-Channel Chaos 6. Continuous Improvement of the Plan • Continuation: This is about increasing Customer business time and improving Customer business. 44 new customers. 1 one. Engaging Customers 2. Low Discounts TM Marketing and RM Relationship Marketing Retail Sales Customer retention Regular customers Focus on product features Focus on customer value Short-term Long-term scale Importance of the customer Limited commitment to meet customer needs Efficiency Quality is the concern of all employees

Effective Strategies for Customer Engagement

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