University:
California State University, Northridge
Course:
MKT 448 | Digital Marketing
Academic year:

2022
Views:

230

Pages:

15
Author:

do3ran7ut

quest.techmahindra.com/Exam/Examination/Objective Question Paper.aspx Q.1 Identify which of the following scenario is not Digital (Select all applicable) 1 Helps in serving customers "proactively", just when they need it. 2. Helps in "predicting". 3. Replaces and/or automates manual work. 4 ☐ Inserts a piece of technology into an existing process. Q.2 Identify which of the following scenario is Digital (Select all applicable) 1 ☐ Helps in serving customers "proactively", just when they need it. 2 Helps in "predicting". 3 Replaces and/or automates manual work Inserts a piece technology into an existing process Q.3 TechM's digital definition comprises of (Select all applicable) 1 Enabling customer to re-design business (business models, business process and new services/products) 2. Usage of Digital technologies 3 Deliver entire spectrum of solutions and service lines of digital transformation 4 Impact customers by transforming end customer experiences A For dinital transformation of an ENG 20:17 20-05-2021 I quest.techmahindra.com/Exam/Examination/Objective Question Paper.aspx customer experiences Q.4 For digital transformation of an organization, defining its current and future views is a recommended approach(Select all applicable) 1. Business View 2. Technology View 3. Commercial View Q.5 Digital business is (Select all applicable) 1. Creation of new business designs 2. Blurring the Digital and physical world 3. Unprecedented convergence of people, business and things Q.6 "One of our customers has implemented an iPad in their warehouse where the manager can key in inventory levels into the iPad instead of the physical registry - this is an example of business" 1 Digital 20 Non-Digital Q.7 Digital has the ability to reach out customer with the help of technology and customer data Q.29 Analyze changing scenarios for ecosystem entities and its probable impact on the business process through social listening, observations, interviews etc. is 1.0 Experience Driven Digi-imagination 2.0 Efficiency Driven Digi-imagination 3. Both 1 and 2 Q.30 ABC Bank has reduced the time to on-board a customer to less than 50% by digitizing the document handling process. Which business process has improved here. 1. Customer onboarding 2.0 Delivery/Payment 3.0 Customer servicing 4.0 Customer retention 5. All of the above Q.31 Which of the following gets impacted due to adaption of digital technologies on Traditional enterprise 10 Product & Servicem 20 Business Models 3. Business processes 4 All of the above 0.32 "If you are using it free YOLE are the Scanned with CamScanner