University:
California State University, Northridge
Course:
MKT 448 | Digital Marketing
Academic year:

2022
Views:

139

Pages:

4
Author:

do3ran7ut

Chapter 4 An overview  Digital marketing = content.  You are nothing online if you do not create content.  Content = is the currency that digital marketers use to engage, interact, and influence their customers.  Content = Information Content marketing is defined as a strategic marketing approach focused on creating and distributing Valuable, Relevant, and Effective content to Attract and Keep a Clearly-Defined Audience - and Most Importantly to generate Profitable Customer Action.  THUS, CONTENT IS THE KING OF YOUR DIGITAL ARENA.  Content is one of the few marketing channels that allow marketers to contact their potential customers at all phases of the customer cycle, during research, purchase, and review.  As any marketing issue, you have to take into your consideration the target customer. Exactly the same within the content marketing, you have to decide your customers(target customers).  Content marketing is important for POSITIONING your brand in the minds of consumers.  Content marketing works and will always work because it offers value to a potential customer; it fills their immediate requirement for information.  It is a very powerful brand-building and business-building tool. PURPOSE AND GOALS OF CONTENT MARKETING  Purpose  It's all about providing value, building trust, and establishing meaningful connections with your target audience.  Goals of Content Marketing  Brand Awareness: Expand your reach and make your brand known in the market.  Lead Generation: Attract potential customers and collect valuable contact information.  Thought Leadership: Position yourself as an industry expert and gain credibility.  Customer Engagement: Strengthen relationships and foster loyalty with existing customers.