Guttman scaling is used when we are measuring "composite" variables such as attitudes that do
not lend themselves to direct measurement. We ask several question and then assess whether
there is one dimension or whether certain questions contain too many inconsistent responses.
Example of a Guttman Scale Analysis
Resp
1
2
3
4
5
6
7
8
9
10
%A
%D
Q1
+A
+A
+A
+A
+A
+A
+A
A
D
+D
Q2
+A
+A
+A
+A
D
A
D
A
D
+D
0.8
0.2
Q3
A
A
A
A
A
D
+A
D
D
D
0.6
0.4
Q4
+A
A
A
A
D
D
A
D
D
D
0.6
0.4
Q5
+A
+A
+A
D
A
A
D
D
+D
D
0.5
0.5
Guttman says that if the coefficient of scalability is greater than .5
and the Coefficient of Reproducibility is greater than .9
the questions form a scale.
MMR =
0.5
0.5
0.8
0.6
0.6
0.5
0.5
3.0 / 5 =
0.60
C.R. = 1- (5/50)=
0.90
% Improve = .90-.60 =
0.30
C.S. = .30/.40 =
0.75