Preparation for a Sport/Event Marketing Career

WF SEMI 1.03 LAP 6 PRACTICE TEST Directions: Answer each of the following questions. OBJECTIVE A 1. List five different places, besides professional leagues and teams, where sport marketers work. An example of a sport marketer marketing a non-sport product through the use of sport could be a beverage company sponsoring a major sporting event and using athletes to endorse their product during commercials or promotional campaigns 2. Give an example of a sport marketer marketing a non-sport product through the use of sport. The responsibilities of the Director of Marketing in a sport organization typically include: - Developing and implementing marketing strategies to promote the organization and its events - Overseeing advertising and promotional campaigns. - Managing relationships with sponsors and partners. - Conducting market research and analyzing trends. - Creating and managing the marketing budget. - Collaborating with other departments to ensure marketing efforts align with overall organizational goals 3. What are the responsibilities of the Director of Marketing in a sport organization? (6 points) Responsibilities of a sport marketer in advertising: Create ad campaigns, identify target audiences, negotiate media contracts, analyze campaign effectiveness, collaborate with creative teams 4. What are the responsibilities of a sport marketer working in advertising? (6 points) Sales positions in a sport organization: Ticket sales, sponsorship sales, merchandise sales, corporate sales 5. Name the four different types of sales positions in a sport organization. (4 points; 1 point each) Responsibilities of a Ticket Manager: Oversee ticket sales, set pricing strategies, manage inventory, provide customer service, analyze sales data, collaborate with marketing 6. What are the responsibilities of the Ticket Manager in a sport organization? (6 points) Job duty of a sport marketer in market research: Conduct fan surveys 7. Name one job duty of a sport marketer working in market research and development. (4 points) Difference between in-game and walk-in promotions: In-game promotions occur during breaks in the event, while walk-in promotions target attendees before the event starts 8. What is the difference between in-game promotions and walk-in promotions? (4 points) Responsibilities of a sport marketer in merchandising: Manage inventory, develop sales strategies, create promotional campaigns, monitor trends, provide customer service, coordinate with vendors 9. What are the responsibilities of a sport marketer working in merchandising? (6 points) Divisions under public relations in a sport organization: Media relations and community relations 10. What are the two divisions that fall under public relations in a sport organization? Similarity between event and sport marketing: Both promote experiences to target audiences 11. How is event marketing similar to sport marketing? (5 points) Difference between event and sport marketing: Event marketing promotes specific events, while sport marketing encompasses teams, leagues, and related products 12. How is event marketing different from sport marketing? (5 points) Types of events where event marketers work: Concerts, conferences, festivals, trade shows, corporate events 13. List five different types of events where event marketers work. (5 points; 1 point each) Job duties of an event marketer in public relations: Manage media inquiries and coordinate press conferences 14. Name two job duties of an event marketer working in public relations. (4 points; 2 points each) Sponsorship manager's role: Identify and secure sponsorship opportunities, negotiate contracts, manage relationships with sponsors 15. What does a sponsorship manager do? (5 points) Responsibilities of an event marketer in hospitality: Plan and organize hospitality events, manage hospitality areas, provide customer service, coordinate catering, analyze feedback 16. What are the responsibilities of an event marketer working in hospitality? (6 points) Job duties: Volunteer coordinator recruits and schedules volunteers; vendor coordinator manages vendor relationships 17. Name one job duty of a volunteer coordinator and one job duty of a vendor coordinator Traits of successful sport/event marketers: Creativity, communication skills, ability to work under pressure, adaptability 18. List four traits of successful sport/event marketers. (4 points; 1 point each) Most crucial step in preparing for a career: Gain relevant experience through internships or volunteer work 19. What is the most crucial step in preparing yourself for a career in sport or event marketing? Ways a high school student can prepare: Join marketing clubs, seek internships or volunteer in sports/events 20. Name two ways a high school student can prepare him/herself for a sport/event marketing career. Two ways a high school student can prepare for a sport/event marketing career are joining marketing-related clubs like DECA or FBLA and seeking internships or volunteer opportunities with local sports teams or event organizers