E-Commerce - Chapter 1

E-Commerce - Chapter 1 1. Above all, e-commerce is a ________ phenomenon. A 7. A) technology driven B) finance-driven C) sociological D) government-driven 2. All of the following are examples of social networks except: 3. All of the following are issues facing Pinterest except: 8. B All of the following are major social trends in ecommerce in 2015-2016 except for: C 9. All of the following can be considered a precursor to e-commerce except: A 10. All of the following were visions of e-commerce expressed during the early years of e-commerce except: A) a nearly perfect information marketspace. B) friction-free commerce. C) disintermediation. D) fast follower advantage. The early years of e-commerce are considered: C The early years of e-commerce were driven by all of the following factors except: A A) an emphasis on exploiting traditional distribution channels. B) a huge infusion of venture capital funds. C) an emphasis on quickly achieving very high market visibility. D) visions of profiting from new technology. A) the development of the smartphone. B) Baxter Healthcare's PC-based remote order entry system. C) the French Minitel. D) the development of Electronic Data Interchange standards. 6. C A) the most promising time in history for the successful implementation of first mover advantages. B) an economist's dream come true, where for a brief time consumers had access to all relevant market information and transaction costs plummeted. C) a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year. D) a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses. A) concerns about the flood of temporary, poorly paid jobs without benefits being generated by on-demand service companies. B) the continuing conflict over copyright management and control. C) the refusal of online retailers to accept taxation of Internet sales. D) the growth of government surveillance of Internet communications. 5. The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following? A) subscription costs B) fixed costs C) menu costs D) variable costs A) copyright infringement. B) inability to retain users. C) spam. D) scams. 4. A A) has grown at double-digit rates between 2010 and 2015. B) has less revenue than C2C e-commerce. C) now constitutes over 50% of the overall U.S. retail market. D) is growing more slowly as it confronts its own fundamental limitations. C A) Instagram. B) Twitter. C) Y Combinator. D) Pinterest. Business-to-consumer (B2C) e-commerce in the United States: D 11. E-commerce can be defined as: A) the use of the Internet, the Web, and mobile apps to transact business. B) the use of any Internet technologies in a firm's daily activities. C) the digital enablement of transactions and processes within an organization. D) any digitally enabled transactions among individuals and organizations. A 12. E-commerce is available just about everywhere and anytime. This is known as ________. C 18. A) richness B) information density C) ubiquity D) reach 13. In 2015, roughly ________ million people in the United States accessed the Internet via tablets. In 2015, there were an estimated ________ Internet hosts. C 19. In 2015, the world's online population was estimated to be around: D 20. B 21. Interactivity in the context of e-commerce provides which of the following functionalities? In which year can e-commerce be said to have begun? A) 1983 B) 1985 C) 1995 D) 2001 The total number of users or customers an ecommerce business can obtain is a measure of which of the following? C Unfair competitive advantages occur when: A A) one competitor has an advantage others cannot purchase. B) market middlemen are displaced. C) information is equally distributed and transaction costs are low. D) firms are able to gather monopoly profits. D A) the ability to physically touch and manipulate a product B) complexity and content of a message C) the ability of consumers to create and distribute content D) the enabling of two-way communication between consumer and merchant 17. D A) ubiquity B) interactivity C) reach D) information density A) 310 million. B) 3.1 billion. C) 31 billion. D) 310 billion. 16. The size of the B2B market in 2015 was estimated to be around: A) $630 million. B) $6.3 billion. C) $630 billion. D) $6.3 trillion. A) 1 million B) 10 million C) 100 million D) 1 billion 15. D A) photo-sharing sites. B) blogs. C) wikis. D) auction sites. A) 59 B) 94 C) 159 D) 194 14. ll of the following are examples of Web 2.0 sites and applications except: 22. Which business application is associated with the technological development of local area networks and client/server computing? D A) transaction automation (e.g., payroll) B) desktop automation (e.g., word processing) C) industrial system automation (e.g., supply chain management ) D) workgroup automation (e.g., document sharing) C 23. Which of the following best describes the early years of e-commerce? A) They were a technological success but a mixed business success. B) They were a technological success but a business failure. C) They were a technological failure but a business success. D) They were a mixed technological and business success. A 24. Which of the following describes the basic Web policy of large firms during the Invention period? D 29. A) Integrate social networks and the mobile platform with Web site marketing. B) Emphasize the necessity for the Web to generate profits. C) Use the Web to sell complex goods and services online. D) Maintain a basic, static Web site depicting the firm's brand. 25. Which of the following features of e-commerce technology allows users to participate in the creation of online content? Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? D 30. 27. Which of the following features of e-commerce technology is related to the concept of network externalities? 31. 28. Which of the following is a characteristic of ecommerce during the Invention period? A) mobile technology B) earnings and profit emphasis C) disintermediation D) extensive government surveillance D Which of the following is an example of an e-commerce first mover that failed? B A) Etsy B) eToys C) eBay D) E*Trade C A) richness B) interactivity C) universal standards D) information density Which of the following is a characteristic of the Reinvention phase of e-commerce? A) massive proliferation of dot-com start-ups B) widespread adoption of broadband networks C) rapid growth of search engine advertising D) expansion of e-commerce to include services as well as goods A A) richness B) ubiquity C) information density D) personalization C A) predominance of pure online strategies B) emphasis on revenue growth versus profits C) brand extension and strengthening becomes more important than creating new brands D) shift to a technology-driven approach A) ubiquity B) global reach C) information density D) social technology 26. Which of the following is a characteristic of the Consolidation phase of e-commerce? 32. Which of the following is an example of an on-demand service company? B A) YouTube B) Airbnb C) Tumblr D) Facebook C 33. Which of the following is an example of B2B e-commerce? A) Airbnb B) Facebook C) Groupon D) Go2Paper D? (Said B on key but that doesn't sound right) 34. Which of the following is an example of C2C ecommerce? C 40. A) Amazon B) Groupon C) Craigslist D) Go2Paper 35. Which of the following is an example of e-business? Which of the following is an example of social ecommerce? A 41. Which of the following is a physical place you visit in order to transact? 42. B Which of the following is not a characteristic of a perfect competitive market? D Which of the following is not a major business trend in e-commerce in 2015-2016? A) Mobile e-commerce continues to grow. B) Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants. C) On demand service companies garner multi-billion dollar valuations. D) Mobile and social advertising platforms begin to challenge search engine marketing. Which of the following is not an element of frictionfree commerce? B 43. Which of the following is not a unique feature of ecommerce technology? C A) interactivity B) social technology C) information asymmetry D) richness A) Price, cost, and quality information are equally distributed. B) A nearly infinite set of suppliers compete against one another. C) Customers have access to all relevant information worldwide. D) It is highly regulated. 39. D A) Information is equally distributed. B) Transaction costs are high. C) Prices can be dynamically adjusted to reflect actual demand. D) Unfair competitive advantages are eliminated. A) marketspace B) marketplace C) social network D) the Internet 38. Which of the following is not a major technology trend in e-commerce in 2015-2016? A) Mobile messaging services become popular with smartphone users. B) Firms are turning to business analytics to make sense out of Big Data. C) The mobile computing and communications platform creates an alternative platform for online transactions, marketing, advertising, and media viewing. D) Computing and networking component prices increase dramatically. D A) Amazon B) eBay C) Wikipedia D) Facebook 37. B A) the growth of a mobile app ecosystem B) the weakening revenues of B2B e-commerce C) the emergence of social e-commerce D) the growth of the on-demand service firms A) Amazon's inventory control system B) the Amazon.com Web site C) an Amazon mobile app D) Amazon's Pinterest page 36. Which of the following is not a major business trend in e-commerce in 2015-2016? 44. B Which of the following is not true about the use of apps? A) The average U.S. consumer spends over two hours a day using apps. B) Users still spend less time using apps than they do using desktops or mobile Web sites. C) Apps are easier to control and monetize than Web sites. D) Around 280 million people worldwide launch a smartphone app more than 60 times a day. B 45. Which of the following is not true regarding ecommerce today? D A) Economists' visions of a friction-free market have not been realized. B) Consumers are less price-sensitive than expected. C) There remains considerable persistent price dispersion. D) The market middlemen disappeared. 46. Which of the following is one of the three primary societal issues related to e-commerce? 51. Which of the following is the best definition of transaction cost? 52. D B 53. Which of the following refers to any disparity in relevant market information among parties in a transaction? 49. Which of the following refers to the complexity and content of a message? 54. 50. Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers? A) network effect B) disintermediation C) friction-free commerce D) first mover advantage 55. B Which of the following statements about the Web is not true? A Which of the following statements is not true? C A) Information asymmetries are continually being introduced by merchants and marketers. B) Intermediaries have not disappeared. C) Overall transaction costs have dropped dramatically. D) Brands remain very important in e-commerce. A A) richness B) reach C) information density D) interactivity A A) The Web is the technology upon which the Internet is based. B) The Web was the original "killer app." C) The Web provides access to pages written in HyperText Markup Language. D) The Web is both a communications infrastructure and an information storage system. A A) information asymmetry B) unfair competitive advantage C) imperfect competition D) dynamic pricing Which of the following statements about e-commerce in the United States in 2015 is not true? A) Social e-commerce generates more revenue than mobile e-commerce. B) About 200 million U.S. consumers use mobile apps. C) On-demand service firms are fueling the growth of local e-commerce. D) Growth rates for retail e-commerce are higher in Europe than in the United States. A) the expense of changing national or regional prices B) the cost of participating in a market C) the cost of finding suitable products in the market D) the cost merchants pay to bring their goods to market 48. D A) zooming B) grazing C) showrooming D) webrooming A) liability B) anonymity C) equity D) intellectual property 47. Which of the following refers to the practice of researching a product online before purchasing it at a physical store? Which of the following statements is not true? A) No one academic perspective dominates research about e-commerce. B) Economists take a purely technical approach to ecommerce. C) There are two primary approaches to e-commerce: behavioral and technical. D) Management scientists are interested in ecommerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations. B 56. Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web? C A) Marketing messages had little richness. B) The smaller the audience reached, the less rich the message. C) The larger the audience reached, the less rich the message. D) Richness was unrelated to reach. 57. Which of the following terms can be considered synonymous with the term e-commerce? B A) e-business B) digital commerce C) the Internet D) the Web 58. Which of the following was the first truly large-scale digitally enabled transaction system in the B2C arena? C A) Telex B) the Baxter Healthcare system C) the French Minitel D) EDI 59. Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular? B A) e-commerce B) The World Wide Web C) social networks D) mobile apps 60. Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship? A) consumer-to-consumer (C2C) B) social e-commerce C) mobile e-commerce D) business-to-business (B2B) C