N O K I A MI S C OM M U N I C AT IO N FAI LUR E How did Nokia – a once leading mobile manufacturer, fall behind in its market and have to struggle from then on, to come up again? How did the mighty British Petroleum company have to deal with a severe environmental crisis, which went on to become a major PR crisis as well? The answer to both these questions is “poor communication” or a lack of effective communication. The first silent killer of your business! According to a detailed analysis of what went wrong with Nokia, and why it is struggling now to convert its many good ideas into successful products, their major problem lies in their habits of communication. They sat through several, pointless strategy discussions over clearly cut out plans about introducing new phone models in the market. As for British Petroleum, their 2010 Deepwater Horizon Offshore Oil rig disaster, was largely due to “poor communications” and a failure to “share important information”. Lack of Proper Communication affects Employee Morale Information has to be conveyed to the right people at the right time, whether it is an email to the manager, or a phone call to postpone the date of an order. Irrespective of the severity of the miscommunication, it will definitely drain the productivity and efficiency of an organization. Besides that, lack of proper communication can affect employee morale. A collaborative and communicative work environment can boost employee productivity and promote creativity. On the contrary, poor communication can lead to lack of enthusiasm in doing assignments and hinder innovations. “The effectiveness of communication depends on the relevance of the message, the time it is conveyed in, the person it is conveyed to and the means or method through which it is conveyed.” Managers and leaders who can effectively manage the flow of communication in an organization, know, that they need to follow a certain set of practices and communication methods ones that enable them to get closer to employees. They engage employees by encouraging them to take active part in the communication process. They also make sure that their communication efforts are in alignment with the organizational strategy. At the end it turned out to be a positive communication as NOKIA managed their employees.